This survey (MIA III) was designed to build upon momentum generated by the success of WorldCom’s previous Meetings in America surveys, which compared how the cost benefits of teleconferencing vs. business travel impact productivity (MIA I) and the Internet’s impact on business productivity (MIA II). Having analyzed results of both surveys, Dome viewed MIA III as an opportunity to highlight current business communications trends and demonstrate how WorldCom is uniquely qualified to respond to those trends.
Dome overcame numerous challenges including:
- Identify an emerging workplace trend that could generate newsworthy research results that would also highlight the benefits of WorldCom Conferencing.
- Use MIA III and its results to distinguish WorldCom’s services/capabilities from the more than ten major conferencing service providers and scores of niche conferencing companies that serve the ultra-competitive $1.5 billion conferencing market.