NEW YORK—WPP has agreed to acquire all the assets of privately-held Blue State Digital, a full-service digital agency specializing in advocacy, membership and fundraising campaigns for nonprofits, educational and cultural institutions, political campaigns and corporate brands. BSD employs 130 people across its offices in Washington D.C., Boston, New York, Los Angeles and London.
“Blue State Digital will bring distinctive skills to WPP Digital through its formidable presence in cause-based marketing, its comprehensive core technology set and an impressive set of clients," says Mark Read, director of strategy for WPP and CEO of WPP Digital.
BSD was founded in 2004 and has helped more than 250 clients inspire and engage people for fundraising, membership, and advocacy-oriented programs, raising over $800 million in contributions to date and generating tens of millions of online signups and actions. It is best known for its work on the 2008 Obama for America campaign.