WPP Invests in Internet Marketing Firm
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WPP Invests in Internet Marketing Firm

WPP has made an investment in Visible Technologies, an internet reputation management and information tracking company with offices in New York, Seattle, Boston and Washington D.C., which helps brands manage their reputation on the internet, as well as track, analyse and participate across consumer-generated media communities.

Paul Holmes

NEW YORK—WPP has made an investment in Visible Technologies, an internet reputation management and information tracking company with offices in New York, Seattle, Boston and Washington D.C., which helps brands manage their reputation on the internet, as well as track, analyse and participate across all consumer-generated media communities, such as blogs and social network sites.

Howard Paster, executive vice president of WPP’s public relations and public affairs, says “the addition of Visible Technologies and its world class internet technologies and services significantly reinforces WPP’s commitment to media investment management, public relations and public affairs. Their internet technologies will be able to step into the WPP fold immediately and improve the capabilities and overall scope of services offered by our public relations firms.”

Visible recently hired Mike Spataro, former head of Weber Shandwick’s web relations group, as vice president.

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