WPP Merges Ogilvy Healthworld and Commonhealth Networks
Charting the future of public relations
Holmes Report
CEO

WPP Merges Ogilvy Healthworld and Commonhealth Networks

Ogilvy Healthworld and CommonHealth, two WPP-owned healthcare marketing networks, have joined to form Ogilvy CommonHealth Worldwide, a new entity with more than 1,100 employees in 64 offices across 33 countries.

Paul Holmes

NEW YORK—Ogilvy Healthworld and CommonHealth, two WPP-owned healthcare marketing networks, have joined to form Ogilvy CommonHealth Worldwide, a new entity with more than 1,100 employees in 64 offices across 33 countries.

 

Matt Giegerich, president and CEO of CommonHealth, will serve as chairman & CEO of the newly-formed organization and will be responsible for continued growth across core offerings that inclucde professional and consumer advertising and promotion, relationship marketing, digital/interactive services, media planning and buying, public affairs and public relations, managed care marketing, medical education, clinical trial recruitment, market research and analytics, and strategic consulting.

 

An executive council, comprised of leadership from both organizations, will oversee all day-to-day operations, reporting to Giegerich.

View Style:

Load 3 More
comments powered by Disqus