WPP PR Revenues Down in Q1
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WPP PR Revenues Down in Q1

After a strong performance in the fourth quarter of 2008, public relations revenues at WPP Group—parent of Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton and Ogilvy Public Relations Worldwide—took a hit in the first quarter of 2009, down by 6.1 percent.

Paul Holmes

NEW YORK—After a strong performance in the fourth quarter of 2008, public relations revenues at WPP Group—parent of Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton and Ogilvy Public Relations Worldwide—took a hit in the first quarter of 2009, down by 6.1 percent over the same period last year.

 

The holding company says public relations and public affairs revenues were down to £201.6 million from £167.2 million, and were hit harder than advertising and media revenues, which dropped by 3.9 per cent during the same period.

 

Announcing its first quarter results, WPP said like-for-like revenue for 2009 is likely to fall below budget. Overall, it first quarter revenue, excluding the impact of acquisitions and currency, fell by 5.8 percent, with weakness in the U.S., continental Europe and the U.K., and in the automotive, drinks, financial services, retail and telecoms sectors.

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