LOS ANGELES—CKE Restaurants has selected Weber Shandwick as its agency of record for its primary brands, Carl’s Jr. and Hardee’s.
Weber Shandwick will provide public relations and marketing services, including consumer marketing, crisis preparedness, special events and community relations. The agency’s Los Angeles consumer marketing team will lead the account and provide support for CKE Restaurants and the Carl’s Jr.
brand, while the St. Louis office will assist with the Hardee’s brand.
“We conducted a thorough agency review and were impressed with Weber Shandwick’s innovative business approach and understanding of our brands and core audiences,” said Brad Haley, executive vice president, marketing, for the Carl’s Jr. and Hardee’s brands. “It was immediately apparent that Weber Shandwick had the right resources, the relevant experience and the chemistry we sought in an agency. We are very happy to have such a valuable new partner in our communications and branding efforts.”
CKE Restaurants operates 3,250 restaurants in 44 states and in 14 countries, including 1,006 Carl’s Jr. restaurants, 2,121 Hardee’s restaurants.