STAMFORD, CT—World Wrestling Entertainment has named Robert Zimmerman as vice president, public relations and corporate communications. In his new role, Zimmerman will be a member of WWE’s management team, and oversee business, consumer, financial, and trade press relations and strategy.
Zimmerman brings with him 17 years of experience having worked for Dan Klores Communications and Edelman Public Relations Worldwide, among others. He has spearheaded corporate activities, media affairs and crisis management for such well-known brands and personalities as Michael Eisner and his new media studio, Vuguru; Howard Stern; Sean Combs; The Wall Street Journal Weekend Edition; Ziff Davis Media; Donatella and Allegra Versace; Bill Hemmer; CKX; and Bill O’Reilly.
From 1998 to 2004, Zimmerman served as spokesperson for Fox News, where as vice president of media relations, he developed and oversaw press strategies that supported corporate initiatives for the company’s cable news channel, talent, international expansion, radio and Internet properties.