LONDON--Printer and copier maker Xerox Corporation has called a pitch of its PR business across the UK and Ireland, putting four-year incumbent Grayling on alert.
Grayling has handled the business since 2007. Xerox head of international communications Jennifer Wasmer told the Holmes Report that the firm had been invited to participate in the review.
“Our aim with the review is to identify a team of trusted advisors that understands Xerox’s business, is aligned with our culture and the way we work, and can make a difference in helping shift perceptions about Xerox,” said Wasmer.
Xerox, best known for its printers and photo copiers, also manufacturers and sells digital production printing presses and offers consulting services.
Wasmer added that the successful agency will be expected to “proactively bring us creative thinking and innovative, impactful ways to connect with our business audiences through journalists and influencers.”
Xerox reported a profit of $319 million in the second quarter of 2011, up from $227 million one year ago. While technology revenues were flat, earnings from services rose by six percent.
According to the Wall Street Journal, Xerox's results have improved as demand for lower-cost products recovers from the global recession. Last year, the company made its biggest-ever acquisition, buying outsourcing company Affiliated Computer Services to add a significant services component to its core printing and document-management operations.