NEW YORK—Porter Novelli has appointed Joe Shantz as senior vice president, digital analytics. He will be responsible for identifying and creating new digital tools and channels for audience engagement and analysis.
“Communications programs that lead to meaningful business change must be driven at the outset by sophisticated audience modeling and analysis,” says Michael Ramah, acting CEO, Porter Novelli.
Prior to joining Porter Novelli Shantz spent two years at Yahoo! as director, marketing insights, responsible for audience recommendations and targeting, as well as campaign channel optimization including e-mail, online, TV and radio. Before that he spent two years with MySpace as director, analytics, overseeing marketing activities including SEM/SEO and e-mail campaigns. He has also held digital analytics and research positions with Turner Broadcasting, PHD and BBDO.
Shantz will report to Karen van Bergen, senior partner and managing director of Porter Novelli’s New York office.