Yankee Group Taps Racepoint for PR
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Yankee Group Taps Racepoint for PR

Racepoint Group, the technology public relations firm that is part of Larry Weber’s new W2 communications company, has been named agency of record by Yankee Group, the leading global market research and consulting firm.

Paul Holmes

WALTHAM, MA—Racepoint Group, the technology public relations firm that is part of Larry Weber’s new W2 communications company, has been named agency of record by Yankee Group, the leading global market research and consulting firm.

“The team at Racepoint Group brings decades of experience helping leading brands in our marketplace with messaging, positioning and media relations,” says Stacey Santo, vice president of marketing at Yankee Group.  “As we enter a new and exciting phase at Yankee Group, we are fortunate to have a partner with deep knowledge of our technology practice areas and strong relationships with business media who influence our clients, especially national print, broadcast, and cable outlets.”

Racepoint’s engagement with Yankee Group will focus in three critical areas: building broad market awareness of the Yankee Group brand and its value to enterprises as a next-generation market research firm; aggressively promoting Yankee Group research across all its practice areas, with a focus on building stronger business press relationships; and “rapid response” programming to position Yankee analysts prominently in national print and broadcast coverage of breaking technology news.

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