Yaverbaum Joins Forces with DIGO to Launch Ericho
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Yaverbaum Joins Forces with DIGO to Launch Ericho

New York-based DIGO Advertising is launching Ericho Inside, offering clients marketing, strategy, creativity and full integrated full service pr programs. Agency CEO Mark DiMassimo and Eric Yaverbaum, the founder and president of Ericho , have collaborated on several campaigns.

Paul Holmes

NEW YORKNew York-based DIGO Advertising is launching Ericho Inside, offering clients marketing, strategy, creativity and full integrated full service pr programs. Agency CEO Mark DiMassimo and Eric Yaverbaum, the founder and president of Ericho Communications, have collaborated on many campaigns over the last 12 years, most recently creating the Tappening brand for tap water, promoting the health, environmental and financial benefits of drinking tap water.

 

Ericho Inside is being presented as a natural evolution of the two agencies’ relationship, working on integrated accounts such as Clarisonic, Mogreet and Juice Energy. With this new deal, all of DIGO’s clients can add public relations to a menu of integrated services that includes design, innovation, advertising, direct, digital and social marketing.

 

Founded in 1996, New York City based DiMassimo Goldstein (DIGO) is  an independent marketing strategy and integrated communications firm with clients such as Crunch, Pfizer, Gateway, Vitamin Water, Comcast, Starwood, and ESPN. Founded in 2007 by Yaverbaum, Ericho is a full-service public relations firm.

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