LONDON—David Yelland, former editor of The Sun and deputy editor of The New York Post,, is leaving Weber Shandwick, which he joined as in June 0f 2004, to join corporate and financial communications specialist Brunswick as partner.
Yelland was a key member of the global strategic media team at Weber Shandwick, working with clients including British Nuclear Fuels, Cadbury, Coca-Cola and Tesco, where he counseled chief executive Terry Leahy. He will work with consumer sector clients at Brunswick, according to reports.
Yelland’s departure has interesting implications for Tesco and rival supermarket Asda. Yelland had worked for Asda, a subsidiary of U.S. retail giant Wal-Mart, at Weber Shandwick before dropping the company to work for Tesco. Asda is a current client of Brunswick—although Yelland is not expected to work on that business. Tesco, meanwhile, might be forced to reconsider its agency relationships following his departure.
Yelland began his journalism career at Westminster Press and was a reporter on the Northern Echo and The North West News before joining the Sunday Times’ Manchester office as a business reporter. In 1990 he joined the Sun and rose to city editor before moving to the U.S. as the tabloid’s New York correspondent. In 1993, he joined the New York Post, another News Corp title, where he became deputy editor in 1996. In 1998, he returned to the U.K. to take over as editor of the Sun where he stayed for three years. He returned to the UK to become a Times columnist and joined Weber Shandwick in June 2004.
He is the second senior executive to leave Weber Shandwick in recent weeks, following the departure of European healthcare practice chief Fiona Hall to run the European operations of Chandler Chicco Agency.