HONG KONG—Cathay Pacific has appointed C.K. Yeung as general manager corporate communication. He succeeds Dane Cheng in the role following the latter’s move to Sydney to take up the position of general manager Southwest Pacific. Yeung has overall responsibility for all public and media relations, public affairs and general communication issues for Cathay Pacific globally. He also oversees the company’s main corporate social responsibility programs.
Prior to taking up his current position, Yeung was director of university development and public affairs at the Hong Kong University of Science & Technology, engaged in activities covering publicity, publications, marketing, media relations and strategic communication. He joined HKUST in May 2006.
He began his career as a TV journalist in 1979. In subsequent years, he took up a variety of communications roles within the Hong Kong Government and other major public bodies in the city.