NEW YORK—The Partnership for a Drug-Free America has hired social marketing expert Denise Young Farrell as the organization's director of public affairs. Young Farrell will lead efforts to further the Partnership's mission of helping parents prevent, intervene in and find treatment for drug and alcohol use by their children.
In her new role, Young Farrell is responsible for spearheading strategic design of the Partnership's communications initiatives and advancing the Partnership's role as a cause leader to empower parents to protect their teens from substance abuse and addiction. She will also be responsible for helping the Partnership develop and sustain relationships with news media, stakeholders and partners concerned about adolescent substance abuse.
Prior to joining the Partnership, Young Farrell was director, communications and strategic partnerships with the New York State Diabetes Campaign, managing the communications strategy, branding and development of the campaign. Before working on the Diabetes Campaign, she spent seven years at Lifetime Networks as director of public affairs, leading the development of the network's award-winning public advocacy campaigns focused on breast cancer and women's leadership.