CHICAGO— Zócalo Group, the Omnicom agency specializing in word-of-mouth and social media, has launched Content Carrot, designed to target and syndicate content at scale.
“Companies spend millions of dollars to entice consumers to visit their websites and social channels, but the site traffic and engagements can provide mixed results,” says Zócalo president and CEO Paul Rand. “Marketers need a way to get their most relevant digital content and testimonials directly in front of audiences where they are already spending time online, turning that model upside down."
Content Carrot simplifies content marketing by aggregating content that can be shared and syndicated on social media channels, blogs, influencer sites, media outlets and websites. Once live, changes that are made centrally are automatically updated everywhere the Content Carrot is embedded, allowing brand marketers to post new content as soon as it is created.
Content Carrot combines videos, images, links, testimonials, reviews and thought leadership pieces into an interactive, rich media unit that can be embedded on any digital channel. It can be viewed across all devices, including desktop, tablet and mobile. Real-time analytics dashboards allow brands to monitor interactions with each piece of content, providing data that allows changes to be made.
“Nearly every brand is looking for a way to direct advocacy and content exactly where their target audiences go online,” says Rand. “Content Carrot lets you tell your brand’s story in a way that drives engagement by easily embedding it almost anywhere, from social channels to display ads.”
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