Zipcar Selects Kaizo for London Launch
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Holmes Report
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Zipcar Selects Kaizo for London Launch

Zipcar, the world’s largest car club, has selected Kaizo to handle public relations for its launch in London. Zipcar makes more than 2,500 vehicles available by the hour or day, offering a convenient, environmentally-friendly, affordable alternative to car ownership.

Paul Holmes

LONDON— Zipcar, the world’s largest car club, has selected Kaizo to handle public relations for its launch in London. Zipcar makes more than 2,500 vehicles available by the hour or day, offering a convenient, environmentally-friendly, affordable alternative to car ownership to more than 80,000 members is some of the world’s most congested cities.

Kaizo will help the company build on its North American success by implementing a PR programme that delivers high profile press coverage to drive demand for the service and establish Zipcar in the UK market.

According to Scott Griffith, chief executive officer of Zipcar: “Kaizo demonstrated a unique combination of business, technology and consumer expertise and experience, as well as an impressive track record in delivering PR campaigns that achieve significant results.”

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