NEW YORK—Zito Partners, Zito Partners, the brand consultancy formed earlier this year by former Sony, New York Stock Exchange and Bristol-Myers Squibb corporate communications executive Bob Zito, has acquired Viviani Associates Public Relations, a Parsippany -based marketing communications firm.
Lynette Viviani, founder and president of Viviani PR, has joined Zito Partners as a senior leader. She will spearhead new business development, expand the firm’s technology practice and provide strategic media relations, crisis communications and integrated marketing communications counsel to Zito Partners’ clients.
A telecommunications industry veteran, Viviani has worked with national brands including Verizon Wireless and Student Transportation of America, and has helped to launch companies in the aviation and energy sectors.
Before starting her own company, Viviani served as director of media relations and planning for Bell Atlantic NJ (now Verizon).