CHICAGO—Ketchum has named Bill Zucker as Midwest region office director. He will lead the overall strategy and day-to-day operations for the region's two offices, in Chicago and Pittsburgh.
Zucker most recently served as managing director and Midwest market leader for Burson-Marsteller in Chicago. He reports to Ron Culp, partner and Midwest managing director and head of the North America corporate practice, and Lorraine Thelian, senior partner, North America.
Zucker has counseled clients in the energy, chemical, retail and healthcare sectors. He has worked with consumer product and food industry clients on communicating the safety and quality of their products, including an award-winning issues management campaign for the U.S. beef industry. Zucker also has expertise in media strategy, litigation communications and communications training.
During his 15-year career as a journalist, Zucker worked as a producer, reporter and newsroom manager at five television stations and one radio station.