CHICAGO—GolinHarris has promoted Zandra Zuno to senior vice president. Zuno will be responsible for leading the agency’s Hispanic marketing practice, Confianza, while continuing to lead the internal and external marketing communications initiatives for the agency. Zuno is located in Chicago and reports to chief client officer Ellen Ryan Mardiks.
In Zuno’s prior role as vice president and marketing director, she led the implementation and transition of the new GolinHarris brand identity across its 30 global offices. She also played critical role in the agency’s 50th anniversary initiatives with the development of a communications campaign focused both on the legacy and the future of the agency.
Zuno first joined GolinHarris in 2001 as manager of global integration, responsible for the management of the agency’s global partners network and serving as global account manager for such clients as Cotton Council International, Florida Department of Citrus and National Peanut Board. Prior to joining GolinHarris, Zuno served as senior consultant at Zimat Consultores, a leading Mexican communications firm.