NEW YORK—Kiersten Zweibaum has joined GCI Group as executive vice president with responsibility for overseeing both the corporate and consumer practices. She comes to GCI from Ketchum.
In her new role, Zweibaum will be responsible for driving growth and building account teams, focusing on clients such as Capgemini and Dell in the corporate practice and Remy and Schick in the consumer group. She will report into Stephanie Marchesi, president of GCI New York.
Zweibaum most recently had day-to-day responsibility for Ketchum’s New York corporate practice and also played a leadership role in the global corporate practice, counseling clients including First Data Corporation, HSBC, Delta Air Lines, Chase Manhattan, American Express, Norelco, Budget Rent a Car, Borders Books & Music, and SkyTeam. Prior to joining the corporate practice, she played a leadership role in Ketchum’s brand marketing practice.