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Agency veteran Neil Backwith, who now consults for a number of highly-regarded UK PR firms, talks to Arun Sudhaman about how firms can optimize their commercial performance, and why so many continue to find this difficult.
Cohn & Wolfe digital innovation head Chad Latz also visits the Echo Chamber to talk about his key digital trends from Cannes and beyond, including real-world applications of virtual reality and artifical intelligence.
Echo Chamber PR Podcast
Lifting the lid on the biggest PR stories from around the world.