Charting the future of public relations
Podcast: Starbucks' #RaceTogether Backlash
Holmes Report
Holmes Report
News and insights from the global PR industry

Podcast: Starbucks' #RaceTogether Backlash

New Echo Chamber discusses fallout from a controversial campaign that began so positively.

Holmes Report

Podcast: Starbucks' #RaceTogether Backlash

Subscribe via: iTunesFeed  

Starbucks recent #RaceTogether initiative sparked a considerable backlash when it launched. Yet, when Starbucks communications chief Corey DuBrowa revealed the initiative at our San Francisco Innovation Summit in February, it struck a much more positive note. Holmes Report editors Aarti Shah and Arun Sudhaman discuss the fallout and PR lessons.



The Echo Chamber podcast is produced by Markettiers4DC.

Subscribe via: iTunesFeed  

View Style:

Load 3 More
comments powered by Disqus