Bronze SABRE Winners
Charting the future of public relations
Holmes Report

Bronze SABRE Winners

Paul Holmes




Army Strong Stories Soldier Blog   

U.S. Army with Weber Shandwick
Certificates of Excellence:

Intuit's Small Business United   

Intuit with Access Communications

Delivering Sustainable Conversations: The FedEx Global Citizenship Blog

FedEx with Ketchum

Fake Linus Torvald   

The Linx Foundation with Page One PR

Pureology Cause-Marketing Program with the National Ovarian Cancer Coalition





Speech: "Driving Innovation that Delivers Today…and Tomorrow”   

Hormel Foods with Burson-Marsteller


Certificates of Excellence:

Protect and Grow Clean Energy Jobs: Strengthen the Renewable Electricity Standard

GE Energy with Glover Park Group Connecting Americans and Cubans Through the Freedom of Travel

Orbitz Worldwide with Brodeur Partners

Growing the Game of Golf – The Inaugural Asian Amateur Championship

The Masters with Fleishman-Hillard

Delivering a Free Trade Forum for UPS   

UPS with Fleishman-Hillard




H.J. Heinz Company Demonstrates Commitment to Corporate Social Responsibility in Environment, Social and Economic Business Practices

H.J. Heinz Company   


Certificates of Excellence:

2008 Hormel Foods Corporate Responsibility Report   

Hormel Foods with Burson-Marsteller

American Airlines Corporate Responsibility Report   

American Airlines with Weber Shandwick

Meeting the Challenge: Entergy’s 2008 Sustainability Report

Entergy Corporation   

Life Technologies Online Annual Report   

Life Technologies Corporation with Weymouth Design





S.T.A.N.D. (Start Taking Action Now for Diabetes) Summit Report

sanofi-aventis and Taking Control of Your Diabetes (TYCOYD) with Euro RSCG Life PR


Certificates of Excellence:

Crohn’s Advocate: Connect. Educate. Empower.

UCB with Biosector 2


Calysto Communications       

Calysto Communications

How People are Counted Brochure   

U.S. Census Bureau with Weber Shandwick

Mexico City: Capital of Healthcare Excellence Brochure   

Mexico City with The Axis Agency




Too Big to Fail   

Independent Community Bankers of America with Adfero Group

Certificates of Excellence:

Repower America   

The Alliance for Climate Protection with Glover Park Group

American Airlines Introduces a New Approach to Frequent Flyer Travel: One-Way Flex Awards

American Airlines with Weber Shandwick

Education Campaign   

American Petroleum Institute with Blue Advertising

Building Breakthrough Pain Awareness   

Cephalon with Vox Medica




Sara Lee Deli: Sharing Mama Sagas

Sara Lee Deli with O'Malley Hansen Communications

Certificates of Excellence:

N.E.D.: No Evidence of Disease   

N.E.D. with NewscastUS, City Girl Media, Go Media PR and Two Sheps That Pass


To Catch a Pirate   

Business Software Alliance with FD

World Water Day Video Series   

Population Services International (PSI) with Powell Tate Weber Shandwick

Kim Kardashian Behind the Scenes 

Carl's Jr. with Weber Shandwick


PRESS KIT       


Tasting is Believing For New Spirit

Jim Beam Bourbon with Padilla Speer Beardsley


Certificates of Excellence:

Making a Big Splash   

Rapala and Respected Rapala Brands with Carmichael Lynch Spong

Nikon's Corkboard Media Mailer   

Nikon Inc. with MWW Group

Crypton's Press Kits Mess with the Media   

Crypton Super Fabrics with Carmichael Lynch Spong

Diageo Latin American & Caribbean Region Electronic Press Kit

Diageo with IdeaZeit Public Relations and Dialogue



Novartis Grabs the Bull by the Horns with its Communications Cowboy Blog   

Novartis with Ruder Finn

Certificates of Excellence:

Kraft Foods "Communicating with Flavor" Program   

Kraft Foods with Insidedge

Boston Scientific: Intranet of the Future   

Boston Scientific   
AT&T Insider: A Leading-Edge Intranet Portal for a Company at the Forefront of Digital Innovation

AT&T with Fleishman-Hillard

Pfizer: Think Science Now   

Pfizer with Widmeyer Communications  




“Are You Up For a Chocolate Adventure?” #sbchocolate: The Scharffen Berger 2009 Chocolate Adventure Contest   

Scharffen Berger (The Hershey Company) with RF | Binder Partners

Certificate of Excellence:

Untying the Purse Strings of America's Most Powerful Consumer   

WebmasterRadio.FM with Carmichael Lynch Spong



Diageo 2010 Calendar   

Diageo with Dialogue and IdeaZeit


Certificates of Excellence:

2010 Census Awareness Poster   

U.S. Census Bureau with Weber Shandwick

Bunge Values at Work   

Bunge North America with Fleishman-Hillard




Making Meningitis Matter: Real People, Real Struggle, Real Change.

National Meningitis Association with Alembic Health Communications

Certificates of Excellence:

Stand Up. March On. Earn More: International Civil Rights Center and Museum   

International Civil Rights Center and Museum with RLF Communications


2009 Lee National Denim Day Print Public Service Announcement

Lee Jeans with Barkley Public Relations

PSA Campaign for S.T.A.N.D. (Start Taking Action Now for Diabetes

sanofi-aventis and Taking Control of Your Diabetes (TCOYD) with Euro RSCG Life PR

American Lung Association's Faces of Influenza   

American Lung Association with Cooney/Waters Group




Brain Index SMT/RMT Reveals the State of America’s Brain Health

Martek Biosciences with Carmichael Lynch Spong

Certificates of Excellence:

Mary Kay College TV News Segment   

Mary Kay Cosmetics with Coyne Public Relations




Half the Sky Movement : Turning Oppression into Opportunity for Women Worldwide

Authors Nicholas Kristof and Sheryl WuDunn with Waggener Edstrom Worldwide

Certificates of Excellence:

Hepatitis B Awareness Website   

Bristol Myers Squibb with TogoRun

Riding Shotgun with Papa  - “Papa” John Embarks on Road Trip to Reunite the Long-Lost Camaro

Papa John's International with Fleishman-Hillard


The Story of Novartis Told Through Its Patients Eyes

Novartis with Ruder Finn

Dorel Juvenile Group Launches Revolution in Child Safety   

Dorel Juvenile Group with 360 Public Relations

Sing to Win: Taylor Swift Karaoke Contest for Verizon FiOS

Verizon FiOS with Winning Strategies


Bronze SABRE Winners and Finalists continued here: 

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