BEST INTERNATIONAL AGENCY TO WORK FOR: FLEISHMAN-HILLARD
After handing off its Best Agency to Work For trophy to Edelman last year, Fleishman-Hillard returns to the number one spot among the large multinational agencies for the third time in the past four years, a reflection of the priority chief executive Dave Senay has placed upon maintaining the firm’s reputation as an employer of choice and the professionalism of a human resources department led by chief talent office Agnes Gioconda. Together, Senay and Gioconda have helped Fleishman-Hillard to deliver on its service-marked promise to provide “The Best Career Experience of Your Life.”
Fleishman scored high marks on almost every dimension of our employee survey, but there were three critical areas in which it significantly outperformed its big agency peers: professional development, values, and compensation.
On the professional development front, the firm offers a wide range of programs, from its Digital Academy in November 2009, designed to increase digital knowledge and offer techniques for incorporating digital strategies into client work and new business presentations to its Learning Labs series of educational webinars on topics such as how to write an effective self-evaluation to best practices for pursuing and winning new business; from its Leadership Institute for Managers, offered to senior vice presidents and above and focused on developing leadership and management skills to participation in Omnicom University, a one-week intensive course designed to build management skills.
The firm’s values—respect for the individual; teamwork is everything; quality service; a commitment to the highest ethical standards—have remained constant for many years, and have been supplemented more recently by a strong ethics credo, outlining responsibilities to employees, clients, shareholders and communities. Those values are reflected in a strong commitment to corporate responsibility, reflected in philanthropic activities (contributions to the Haiti Relief Effort and donations to the Red Cross to help those affected in the natural disasters of Chile and the Philippine); pro bono work for a programs at the global (UNICEF’s clean tap water initiative) and local (the Cleveland Gay Games) levels; and green initiatives including paper and aluminum recycling, energy efficient lighting, car pooling, d double-sided printers, and recycling of ink cartridges and computer equipment.
Perhaps more than any other multinational agency, Fleishman-Hillard has been able to hang on to many of the cultural elements that are typically lost as agencies expand and take on new levels of bureaucracy. Says one respondent: “Everyone truly likes and respects each other. We really feel like and work as a team.” Adds another: “My favorite thing about FH is the people who work here. Everyone has a great attitude, works hard and works together really well.” The bottom line: “FH allows you to build a career, not just have a job. The corporate culture is all about challenging yourself to be the best you can be to achieve your personal goals.”