LONDON—An analysis of the EMEA results of the 2013 Global Creative Index reveals that Ogilvy PR is the overall leader in the region.
The network scored 57 points, well ahead of Weber Shandwick (37) in second place and Porter Novelli (33) in third. Only scores from EMEA markets were counted in this specific ranking.
Ogilvy PR was led by its Gnome Experiment effort for Kern & Sohn, which also topped the Global Creative Index's campaign ranking. Campaigns for Google and chocolatier Beyond Dark also helped to push Ogilvy PR to the top of the EMEA Creative Index.
Now in its second year, the Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12-month period, using the 2013 Cannes Lions as a cut-off point. Scores are weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.
“Topping the Holmes Report PR Creativity Index in EMEA is great recognition for everyone in the network and reflects the trust clients place in us to experiment with innovative and edgy campaign platforms which are social-by-design and has real-time, entertaining content at its centre,” said Ogilvy EMEA CEO Stuart Smith.
Last year, the Holmes Report revealed that Ogilvy PR had also topped the overall Global Creative Index, boosted by two other campaigns from outside EMEA: ‘IBM’s Mr Bao’ in China, and a DuPont programme in the US.
UK firm Unity ranked first in the points per head table that identified which are, ‘pound for pound’, the most creative PR agencies in the world.