In a new multi-part series, the Holmes Report explores how various trends will affect the growth prospects for key public relations disciplines:
Consumer Marketing: A resilient sector sees growth from content creation, corporate convergence and purpose-driven marketing.
Corporate Reputation: Hot: employee engagement, corporate responsibility, the energy sector and financial services. Still not: M&A and other transactions.
Public Affairs: Hot: elections, restoring trust, developing markets, energy. Not so hot: public spending.
Technology: Ubiquity and convergence are two big buzzwords in technology for 2012. And look out for cleantech.
Healthcare: Challenges remain, but expect an aging population to create opportunities, and plenty of activity in public affairs.
Digital: Continued growth in content creation, new killer apps, and a more data-driven approach to digital.