Silver SABRE Finalists
Charting the future of public relations
Holmes Report

Silver SABRE Finalists

Paul Holmes


2009 Jiffy Lube Maintenance Partners for Life Campaign

Jiffy Lube International with Cone

Toyota Prius Harmony Installations   

Toyota Motors Sales, U.S.A., Inc. with GolinHarris and Saatchi & Saatchi

Dorel Juvenile Group Launches Revolution in Child Safety   

Dorel Juvenile Group with 360 Public Relations

Hyundai Assurance Launch Campaign   

Hyundai Motor America with Ketchum and MGS Communications

Relaunching the Suzuki Brand with the All-New 2010 Kizashi   

American Suzuki Motor Corp. with PainePR



DMD Lab 

DMD Insight

Botox Cosmetic:  Express Success Campaign with Vanessa Williams and Dress for Success

Allergan, Inc. with Chandler Chicco Agency

Riders Stretches Budget to Generate 866:1 ROI   

The Riders Brand with French | West |Vaughan

Gillette Advantage   

Gillette with Porter Novelli

From the Couch to the Runway: Snuggie Blanket Fashion Show

Allstar Products Group with 360 Public Relations



Butterfinger FUNternship: Nobody’s Gonna Lay A Finger On My Butterfinger!

Nestle USA/Butterfinger with GolinHarris

Dreyer's Beat the Blues with a Taste of Recovery   

Dreyer's Ice Cream with Ketchum

Ben & Jerry's "Hubby Hubby" Campaign   

Ben & Jerry's with Cone

Red Carpet Brings Bertolli Oven Bake Meals to Discerning Palates

Bertolli Frozen Meals with Ogilvy Public Relations Worldwide

Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight Months

Paramount Farms with Roll International and Fire Station Agency


Chilean Wine Goes Virtual: Connecting to Bloggers Through Innovative Tasting

Wines of Chile with RF | Binder Partners

Jim Beam is Back! Reinvigorating an Amderican Icon

Jim Beam Bourbon with Padilla Speer Beardsley

Expanding the Macallan Digital Footprint   

The Macallan Single Malt Scotch Whisky with M Booth & Associates

The Most Interesting Academy   

Dos Equis   

"Toast of the Town" Campaign to Launch The Manhattan Cocktail Classic Fall Preview (October 3-4, 2009)

Manhattan Cocktail Classic with Hanna Lee Communications



Swiffer Invites Bloggers to “Clean Up Beautifully” at the Swiffer SocialLuxe Lounge

Swiffer with MS&L

Filter for Good 2.0” Personal Sustainability   

Brita Products Company with Edelman

Freshaire Choice Paint: It’s Amazing What a Difference a Little Paint Can Make

AkzoNobel Decroative Paints U.S. with Liggett Stashower

Clorox Bleach: Just the Facts, Mom   

The Clorox Company with Ketchum

WISK-IT Cleans Up Facebook   

Wisk Laundry Detergent with Weber Shandwick



Bible Illuminated New Testament Launch

Illuminated World with Blaze Public Relations

Zeo New Product Launch Campaign   

Zeo with Schneider Associates

AXE Dark Temptation: As Irresistible as Chocolate

AXE/Unilever with Edelman

Taking Hanesbrands to New Heights   

Hanesbrands Inc. with O'Malley Hansen Communications

Friskies First "Feline Focus Group"   

Nestle Purina Pet Care Company-Friskies Brand with Ketchum



Marvel Comics’ "Amazing Spider-Man #583 ‘Spidey Meets the President’”

Marvel Entertainment with DKC

Harlem Globetrotters "Spinning the Globe" 2008-09 Tour   

Harlem Globetrotters with Coyne Public Relations

Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem

Las Vegas Sands Corp. with GolinHarris

Stepping up to the Plate: Cohn & Wolfe Hits Home Run with 2009 World Baseball Classic

World Baseball Classic Inc. and Major League Baseball with Cohn & Wolfe

9 Animated Feature Social Media Campaign       

Rocket XL



The Hartford “Commute Uninterrupted” Campaign   

The Hartford with MM2 Public Relations

Western Union Makes Dreams Come True   

Western Union with Bromley Communications

Banking on Neighborhoods One at a Time   

Bank of America with RF | Binder Partners

Launching Chase Sapphire: Redefining ‘Redeeming‘ Rewards Through Meaningful Experiences

Chase Card Services with Ketchum

Home Has a New Address: The Launch of Bank of America Home Loans

Bank of America with Emanate PR



El Pollo Loco "Taste the Fire Challenge" Campaign

El Pollo Loco with The Rogers Group

7-Eleven's “Wake-Up with a Hot Brazilian”

7-Eleven with Freshworks / Ketchum


KFC Re-“Fresh”es America's Roads

KFC with Weber Shandwick

Riding Shotgun with Papa  - “Papa” John Embarks on Road Trip to Reunite the Long-Lost Camaro

Papa John's International with Fleishman-Hillard


$5 Footlong Business Media Campaign   

Subway Restaurants with Catalyst Public Relations



If Your Pet Could Talk   

Petsmart with GolinHarris

Americans Embrace Change with IKEA   

IKEA with MWW Group

"Arming" the Country for Flu Season   

Walgreens with Ketchum

Educating Consumers Through the Digital Television Transition   

Radio Shack with Cohn & Wolfe

Write to Change the Classroom Program

Walmart with Cohn & Wolfe



Building Brand Affinity Among Freshly-Minted Business Travelers   

Embassy Suites Hotels with Emanate PR

Charleston SC Culinary Campaign   

Charleston Area CVB with Lou Hammond & Associates

Homecoming Scotland 2009   

Visit Scotland   

Flu Free Guarantee: AMResorts Makes a Promise

AMResorts with rbb Public Relations

"Suits for Suites" The Pool at Harrah's Resort, Where Summer Spends Its Winter   

Harrah's Resort Atlantic City with RF | Binder Partners



Regus NYC Lead Generation Campaign   

Regus with Affect Strategies

You Don't Have to Take Our Word For It: Manhattan Associations Spotlights Supply Chain Leaders to Tell Product Story in the media

Manhattan Associates with Porter Novelli

UPS Road Code: Delivering the Code for Teen Safe Driving On The Road

UPS with Fleishman-Hillard

It Pays to be Healthy: Linking Virgin HealthMiles to the Healthcare Reform Debate

Virgin HealthMiles with Tier One Partners

A123 Systems: Creating a Wave of National Support   

A123 Systems with Edelman



Creating Positive Change: Stimulating the Quallion Brand LLC Brand

Quallion LLC with Ruder Finn

Bunge Values at Work   

Bunge North America with Fleishman-Hillard

Protect and Grow Clean Energy Jobs: Strengthen the Renewable Electricity Standard

GE Energy with Glover Park Group

Turning Sugar to Spandex   

Genomatica with Edelman

Dow Corning's Transformation Launch   

Dow Corning with APCO Worldwide   



Deloitte Guides the Oil and Gas Industry Through Its Most Dramatic Year


Banking on PR: Swimming with the Sharks and Winning, Investment Bank Invests in PR

Leerink Swann with Schwartz Communications

Fortune Cover Story Launching Andreessen Horowitz

Andreesson Horowitz with OutCast Communications

BackBay Communications for a Wake Up Call for America   

Grant Thornton with BackBay Communications

Silver SABRE nominees continued here:
Complete list of Gold SABRE nominees

Complete list of Silver SABRE nominees

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