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Full List of North American Gold and Silver SABRE Finalists

Global, North America

Paul Holmes 30 Mar 2011

2010 GOLD SABRE AWARD NOMINEES

BUSINESS-TO-BUSINESS MARKETING

Creative Suite 5 Launch: Adobe Bites Back After Apple Clash
Adobe Systems with Edelman

Cultivating a Fertile Landscape for the DuPont Brand
DuPont Crop Protection with Exponent PR

Smash It
Texas Instruments with GolinHarris

COFFEE-MATE "Passionately Prefereed"
COFFEE-MATE (Nestlé Professional Vitality) with Ketchum

Expanding the "Green Trend" to Biotechnology and Sustainable Soybean Farming
The United Soybean Board with Publicis Consultants USA

CONSUMER MARKETING (EXISTING PRODUCT)

The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
Sealed Air Corp with Coyne Public Relations

Jell-O "Give It a Giggle" Tour Spreads Happiness Across America
Jell-O with Hunter Public Relations

Friskies: The First Ever Movie Filmed By Cats
Nestlé Purina Brand Friskies with Ketchum

Helping Charmin's Times Square "Go Team" Make News
Charmin with MSLGroup

Most Honest City in America
Honest Tea with SS+K and Formula PR

CONSUMER MARKETING (NEW PRODUCT)

First Response Early Result Pregnancy Test Launch -- "Take Charge Campaign"
Church & Dwight; First Response with Edelman

Heinz Dip and Squeeze Ketchup Launch
Heinz with Edelman

The Stoop Life Movement
Absolut Vodka with Ketchum

Pop Tarts World
Kelloggs with MSLGroup

Tax Day "E-cone-omic" Relief Program
Maggie Moo's Ice Cream and Treatery with Ogilvy Public Relations Worldwide

INTEGRATED MARKETING

America is Your Park
The Coca-Cola Company with Allidura, A Chandler Chicco Company

Fuel Up to Play 60
National Dairy Council with Edelman

Small Business Saturday
American Express OPEN with M Booth & Associates

Accenture's High-Performance Delivered Advertising & Integrated Marketing Program
Accenture with Young & Rubicam

Chevrolet Volt Campaign
General Motors

CORPORATE IMAGE

The Innovation Economy
Intel with Burson-Marsteller

The Bull is Back: Reintroducing the Merrill Lynch Wealth Management Brand
Merrill Lynch Wealth Management with Emanate

It's Not a Comeback
SanDisk with Hill & Knowlton

An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
General Motors with Weber Shandwick

GE's Healthymagination Consumer Launch
GE

EMPLOYEE COMMUNICATIONS

Endo: A Model for Transformation, Differentiation and Communication
Endo Pharmaceuticals with GCI Health

Empowered to Deliver
Dow Advanced Materials with Gibbs & Soell

Fuel Smart: American Airlines Employees Make a Difference
American Airlines with Weber Shandwick

Take and Give: Kaiser Permanente's Total Health Assessment Campaign
Kaiser Permanente

Showing Staff "It Matters" at Scott & White Healthcare
Scott & White Healthcare

EXECUTIVE LEADERSHIP

Creating a National Pundit
Free Enterprise Nation with French/West/Vaughan (FWV)

HSN CEO Gives Home Shopping a Makeover
HSN with HL Group

Leading the Charge to Cloud 2, The Next Generation of Enterprise Cloud Computing
salesforce.com, Marc Benioff with The Outcast Agency

WE Introduces Windows Phone 7 to the World
Microsoft - Windows Phone 7 with Waggener Edstrom

Rolling Thunder
Tata Consultancy Services

FINANCIAL COMMUNICATIONS

Financial Communications Entry For Hawaiian Airlines
Hawaiian Airlines with Burson-Marsteller

The Dow of Tomorrow Here Today
The Dow Chemical Company with FD

Good as Gold
Kinross with Levick Strategic Communications

Through the Fire: Driving Financial Communications for Exelixis in 2010
Exelixis with Torch Communications

Think Powerfully: 2009 Annual Report
Eaton

CAUSE-RELATED MARKETING

Disney Parks Celebrates the Volunteer Spirit with "Give a Day. Get a Disney Day."
Disney Parks with Coyne Public Relations

The Downy Touch of Comfort Program
Procter & Gamble with DeVries Public Relations

Smithfield is Feeding the Hungry
Smithfield with GolinHarris

Children's Health Fund: Connect Kids to Care
The Clorox Company with Ketchum

Caring is Sexy
Sexy Hair with Lane PR

COMMUNITY RELATIONS

Save-A-Landmark
Hampton Hotels with Cohn & Wolfe

Rosemont Copper Mine Community Relations
Augusta Resources with Davies

Facilitating Free Access to Care to Thousands of Angelenos
Remote Area Medical with Edelman

Partners in Preservation Seattle
National Trust for Historic Preservation and American Express with Nyhus Communications

Banking on Neighborhoods One at a Time: Bank of America's Neighborhood Excellence Initiative
Bank of America with RF | Binder Partners

CORPORATE SOCIAL RESPONSIBILITY

Earth Month
Starbucks Coffee Company with Edelman

FedEx Sea Turtle Rescue – From Shell to Shining Sea
FedEx with Ketchum

Huggies and Ogilvy PR: Helping Diaper Every Little Bottom
Kimberly Clark/Huggies with Ogilvy Public Relations Worldwide

World Hunger Relief
Yum! Brands, Inc. with Weber Shandwick

Clinton Global Initiative
Clinton Global Initiative with APCO Worldwide

PUBLIC EDUCATION

The American Cancer Society Launches the Choose You Movement
American Cancer Society with Cone

Generating Awareness of the #1 Killer of Hispanic Women
American Heart Association with Edelman

The Friends of Gaile Owens Campaign
Office of the Federal Public Defender with McNeely Pigott & Fox

Be A Giant - Don't Drink and Drive
Diageo with Radar Sponsorship

When Good Medicines Become Bad Drugs: Empowering the Public to Curb Precription Medicine Abuse Cephalon with Vox Medica

CRISIS MANAGEMENT

Protecting Brand, Value and Stakeholder Relationships Corporate Restructuring
Sea Island Company with FD

Not Without Hope
Nick Schuyler with French/West/Vaughan (FWV)

Saving New Orleans Tourism
New Orleans Convention and Visitors Bureau with Weber Shandwick

Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
American Airlines with Weber Shandwick

Genzyme Transformation
Genzyme Corporation with Weber Shandwick

ISSUES MANAGEMENT

The Redepmption of Michael Vick
Michael Vick with French/West/Vaughan (FWV)

Creating a Lifeline for LGBT Health Center
Howard Brown Health Center with Public Communications

Stellaris Health Network
Stellaris Health Network with Revive Public Relations

Think About Your Eyes Campaign Launch
Think About Your Eyes Coalition with Weber Shandwick

2010 Census Issues Management Program Ensured a Complete Count
U.S. Census Bureau with Weber Shandwick

PUBLIC AFFAIRS

Resurrecting the RES
Iberdrola Renewables with The Glover Park Group

Influencing Public Perception Support of "The New Rwanda"
Rwanda with Racepoint Group

Winning a Tax Repeal in Democratic Massachusetts
Yes on 1 Committee with Rasky Baerlein Strategic Communications

Transbay Transit Center Project
Transbay Joint Powers Authority with Singer Associates

A Business Plan for America's Future
American Energy Innovation Council with Widmeyer Communications

CORPORATE MEDIA RELATIONS

Thought Leadership Campaign for Mobile Television
MobiTV and Airfoil PR

Announcing the Sequencing of the Cocoa Genome
Mars, Incorporated and Edelman

A Face to be Reckoned With
Deloitte Touche Tohmatsu Limited with MWW Group

Changing the Online Security Conversation From Fear to Trust
Symantec Authentication with Weber Shandwick

A Boss Saves Jobs
Navistar International Corporation

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)

Lee Fashion Media Relations
Lee Jeans with Barkley

Converting Chip-o-holics to Carrot-o-holics
Bolthouse Farms with HL Group

Doritos Crash the Super Bowl 4
Frito-Lay (Doritos) with Ketchum

Launching Virgin America to New, International Heights
Virgin America with Ogilvy Public Relations Worldwide

"Camp Vegas"
Las Vegas Convention and Visitors Authority with R&R Partners, Inc.

PRODUCT MEDIA RELATIONS (TRADE MEDIA)

Keeping Paint Top-of-Mind for Trade Professionals
Sherwin-Williams with Carmichael Lynch Spong

eStar: Plugging in to New Trucking Technology
Navistar with Ketchum

The Launch of Celery Sensations' Red Celery
Duda Farm Fresh Foods with Lewis & Neale, a division of CRT/tanaka

Leave Your Laptop at Home, the iPad is Here
Micro Strategy with Schwartz Communications

Redken's Age-Defying Haircolor
Redken Fifth Avenue NYC

DIGITAL CAMPAIGN

American Girl Inspires Girls to Shine with Online Charitably Driven Product Launch
American Girl with Cohn & Wolfe

Food Lovers Fighting Burn to Boredom
Qdoba Mexican Grill with Motive: A Hybrid Agency and GroundFloor Media

KFC Keeps It Short and Tweet
KFC with Weber Shandwick

Mars Healthy Living Digital Communication Campaign
Mars, Incorporated with APCO Worldwide

An Increasingly Social Pfizer
Pfizer

BLOGGER OUTREACH

50 States for Good
Tom's of Maine with Cohn & Wolfe

got milk? Breakfast BlogHer Program
Milk Processor Education Program (Milk PEP) with Weber Shandwick

Throwing Bloggers from a Plane: Inspire Stories Connects Social Media Influencers to the Army
U.S. Army with Weber Shandwick

Random Acts of Zhu
Cepia with Zeno Group

The Stonyfield Blogger Barnstorming Tour
Stonyfield Farm


SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN

AA Cargo - Ustream Event
American Airlines Cargo with Adfero Group

Buick's "Tweet to Drive": Re-Imagining the Traditional Test Drive
Buick with Cohn & Wolfe

Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick

Smores: The Perfect Everyday Snacktivity for Summertime Memories
The Hershey Company with JSH&A Public Relations

Five People. 100 Days. $1 Billion
TurboTax with The Outcast Agency

PUBLICITY STUNT

Trust for Public Land (and Atomic) Save the Famed Hollywood Sign's Land
Trust for Public Land with Atomic PR

The Harlem Globetrotters' Arch Nemeses Recruit a Jobless Conan O'Brien
Harlem Globetrotters with Coyne Public Relations

Twentieth Century Fox Home Entertainment Shatters Guinness World Record
Twentieth Century Fox Home Entertainment with Hill & Knowlton

Philips Norelco: Deforest Yourself, Reforest the World
Philips with OneVoice

The Next Big Thing From Starbucks isn't Starbucks; it's Seattle's Best Coffee
Seattle's Best Coffee with Zeno Group


SPECIAL EVENT (SINGLE EVENT)

FedEx Panda Express - "Panda-monium" Takes Flight
FedEx with Ketchum

A Vision Fulfilled: Celebrating the Completion of the Remediation at the Rocky Mountain Arsenal
U.S. Army, Shell Oil Co., and U.S. Fish & Wildlife Service with MGA Communications

Febreze Set & Refresh House Parties
Procter & Gamble with MSLGroup

Pepto-Bismol Takes a Bite Out of Summer
Procter & Gamble with MSLGroup

Wyclef for President
Wyclef Jean, Derek Johnson, CEO Yélé Haiti with Euro RSCG Worldwide PR

SPECIAL EVENT (ONGOING)

The Regal Remix: Flipping the Script to Reach a Younger Prospect
Buick with Cohn & Wolfe

Plan B One-Step: The Smart Girl's Guide to a Sexy Summer
Teva Women's Health with Communications Strategies, Inc.

FilterForGood Helps Jack Johnson Reduce Bottled Water Waste 2010
Brita Products Company with Edelman

Taking Hanes Brands to New Heights: Apparel Innovations From Mt. Everest to Consumers HanesBrands Inc. and O'Malley Hansen Communications

A Blizzard of Publicity
Dairy Queen with Pierson Grant Public Relations

SPONSORSHIP

Tork Cleans Up with Guinness World Record
SCA/Tork with Cramer-Krasselt

The Real Deal
KC Masterpiece with Current

Avocados from Mexico Wins Big with the Biggest Loser
Mexican Hass Avocado Importers Association (MHAIA) with Ketchum

Chase Sapphire Goes MAD for Unique Cardmember Experiences
Chase Card Services with Ketchum

P&G Sponsors the Vancouver 2010 U.S. Olympic & Paralympic Teams
Procter & Gamble with Taylor Global

TRADE SHOW

Polaroid Goes Gaga at CES 2010
Polaroid with Atomic PR

Diabetes Close to the Heart
Amylin Pharmaceuticals, Inc. with Chandler Chicco Agency

ViewSonic CES 2011: A Lewis PR Campaign
ViewSonic with Lewis PR


Jimmy Dean and Hilshire Farm Cookup Media Results at Blogher
Sara Lee/Jimmy Dean and Hilshire Farms with MWW Group

Putting Ford Innovation Into the Consumer Electronics Spotlight
Ford Motor Company with WPP

MARKETING TO MEN

Glad to Give Celebrity Cookie Challenge
The Glad Products Company with Current

AXE Lounge: Intercepting the Super Bowl Spotlight
Unilever/AXE with Edelman

Mullen and Men's Wearhouse Attack the "Mancession" with National Suit Drive
Men's Wearhouse with Mullen

Gillette Fusion ProGlide Launch: Turning Skeptics Into Believers
Gillette with Porter Novelli

Know Your Stats About Prostate Cancer
American Urological Association Foundation with Zeno Group

MARKETING TO WOMEN

Fuzzdoodles Holiday Fun Fiesta
Giddy Up with Child's Play Communications

text4baby: Going Mobile with Pregnancy Education
Johnson & Johnson with Hill & Knowlton

Poise: Leveraging Laughs and Leaks
Poise, Kimberly-Clark Corporation with Marina Maher Communications


Safe and Bright Holiday Campaign
Underwriter's Laboratories with MSLGroup

Paula Deen's Real Women of Philadelphia
Kraft Foods/EQAL with Rogers & Cowan

MARKETING TO YOUTH

Start Here. Go Places
American Institute of Certified Public Accountants (AICPA) with Capstrat

MATADOR by Jack Link's Bold Move Into Action Sports
Jack Link's Beef Jerky with Fuse, LLC with Carmichael Lynch Spong

Isolaz Takes the Stage with Social Media Debut to Reach New Audience
Solta Medical with Cohn & Wolfe

U by Kotex: Feminine Care with a Bold New Attitude
U by Kotex with Marina Maher Communications

2010 Celebrity Bowling Hall of Fame
Bowling Proprietors Association of America with MWW Group

MULTICULTURAL MARKETING

African American Community Awareness Campaign
National Court Appointed Special Advocate Association (CASA) and LAGRANT COMMUNICATIONS

The Perfect Blend with the Launch of Hennessy Black
Hennessy with MSLGroup

Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF Binder

FIFA World Cup Trophy Tour by Coca-Cola
Coca-Cola with The Jeffrey Group

PG&E Care Program
Pacific Gas & Electric

CANADIAN CAMPAIGN

Red Bull Air Race World Championship 2010
Red Bull Canada with Edelman

Canadian Suit Drive
Moores Clothing for Men with GolinHarris

Burning Rubber on Ice
Hankook Tire Canada with NATIONAL Public Relations

Best Buy Best in Class Fund
Best Buy Canada with Weber Shandwick

Chunky Most Valuable Coach
Campbell Company of Canada and Weber Shandwick

LATIN AMERICAN CAMPAIGN

Toughbook Mexico Launch
Panasonic Solutions Company with Cohn & Wolfe

Colombia, the Rise of the Phoenix Bird
Neighbors of Chapinero Neighborhood with FD Gravitas

Psoriasis: The Naked Truth
Pfizer with FD Gravitas

Launch of "The John Walker"
Diageo with Ideazeit, Inc.

Cloud Computing
Microsoft Latin America with Porter Novelli

MULTI-COUNTRY PROGRAM

Know Its Features. Know It's Real.: Unveiling the New $100 Note
Bureau of Engraving and Printing with Burson-Marsteller

Mary Kay Timewise Liquid Foundation Global Launch
Mary Kay with Coyne Public Relations

Free Silva: Politics, Prison and the Power of PR
International Research and Exchanges Board (IREX) with Edelman

Step Aside California and New York. It's Georgia on Their Mind
Georgia Department of Economic Development with GolinHarris

Redken's 50th Anniversary
Redken Fifth Avenue NYC

GLOBAL PROGRAM

AIDS Treatment for Life International Survey (ATLIS 2010)
Merck & Co. with Cohn & Wolfe

Coca-Cola's Expedition 206: 365 Days, 206 Countries, 1 Mission
The Coca-Cola Company with Fast Horse

McDonald's Champion Kids (MCK)
McDonald's Global External Communications and McDonald's USA with GolinHarris

Bringing Water to the Nearly One Billion People Who Lack Access Through the Dow Live Earth Run for Water
The Dow Chemical Company with GolinHarris

Changing a City, a State, the World with Smart+Connected Communities
Cisco Systems

2010 SILVER SABRE AWARD NOMINEES
AUTOMOTIVE

The Regal Has Landed: Remixing a Classic to Energize an Aging Brand
Buick with Cohn & Wolfe

2010 Jiffy Lube Maintenance Partners for Life
Jiffy Lube International with Cone

Introducing the Reinvented Ford Explorer
Ford Motor Company with Ford's WPP Social Media Team

GM Western Region Communications Shows Influencers "The Best"
GM Western Region Communications with Weber Shandwick

Nissan LEAF: Shifting to Zero Emissions
Nissan North America with Zocalo Group

FASHION AND BEAUTY

Tom's of Maine Wicked Fresh! Wednesday Chat Series
Tom's of Maine with Cohn & Wolfe

The Wella Professionals Color Discovery Tour
Procter & Gamble with DeVries Public Relations

Avon Hello Green Tomorrow: Empowering a Global Women's Environmental Movement to Nurture Nature
Avon Products, Inc. with Kaplow

Schick Intuition "K.I.S.S. (Keep it Simply Smooth) and Tell"
Energizer Personal Care/Schick Intuition with Lippe Taylor

Degree Women Natureffects Launch
Unilever Degree Women with Weber Shandwick

FOOD AND BEVERAGE

Fan of Bananas
Del Monte Fresh Produce with CRT/tanaka

Jim Beam Salutes Soldiers with the Spirit of America
Jim Beam Bourbon with Edelman

Bar Insurance & Butterfinger Defense League
Nestle USA Butterfinger with GolinHarris

Bertolli Travels Into the Heart of Italy
Bertolli Frozen Meals with Ogilvy Public Relations Worldwide

Turning the Tub Around on the I Can't Believe It's Not Butter Conversation
I Can't Believe It's Not Butter (Unilever) with Zocalo Group

HOUSEHOLD PRODUCTS

Procter & Gamble 2010 Winter Olympic Games Program
Procter & Gamble with DeVries Public Relations

Downy Whimsical Sheet Castle
Procter & Gamble with Fleishman-Hillard

The Cottonelle Great Debate
Kimberly Clark, Cottonelle Brand with Ketchum

Brizo Brings Fashion, Faucets and the "Blogger 19" Together
Brizo with MSLGroup

CONSUMER PRODUCTS

P&G's Future Friendly: Making Conservation Second Nature
P&G Future Friendly with PainePR

What Goes Down But Doesn't Go Up?
Reliant Energy with Burson-Marsteller

7-Eleven's Coffee Cup with a Cause Gives Back
7-Eleven with Freshworks/Ketchum

After 125 Careers, Barbie Gets Her Geek On
Mattel with Ketchum

Tostitos and the USO Bring a "Taste of Home" to US Troops and Deliver a Memorable Surprise Reunion Frito-Lay/Tostitos with Ketchum

Tupperware Kitchen Aphrodisiac
Tupperware with Maloney & Fox

ENTERTAINMENT

The Sound of Music 45th Anniversary Blu-Ray Campaign
Twentieth Century Fox Home Entertainment with Bender/Helper Impact

Michael Jackson The Experience Video Game
Ubisoft with Cohn & Wolfe

Kids Drive Headline to Inspire STEM Action
Time Warner Cable with Edelman

The Launch of the Cooking Channel
Scripps Network with Rogers & Cowan

Avatar DVD AND Blu-Ray
Twentieth Century Fox Home Entertainment

FINANCIAL SERVICES

The Hartford Removes Obstacles to a Smooth Daily Commute
The Hartford with MM2 Public Relations

Bank of America: Supporting Communities: Supporting Communities, Sustaining a Healthy Business Bank of America and RF | Binder Partners

Helping Consumers Reexamine Their Credit Card Rewards
Chase Card Services with The Glover Park Group

PNC's Growth Shines During Dark Economic Days
PNC Financial Services Group, Inc.

New Era New Tools
Thomson Reuters

FOOD SERVICES

Jared's Journey to Marathon Fitness
Subway Restaurants with Catalyst Public Relations

The McRib: Sandwich of Legends
McDonald's USA with GolinHarris

Outback Says "Thanks for Giving" in a Million Different Ways to U.S. Troops, Veterans and Their Families
Outback Steakhouse with MSLGroup

America Runs on Dunkin'
Dunkin' Donuts with RF Binder

Baskin-Robbins 65th Birthday Campaign
Baskin-Robbins with Schneider Associates

RETAILERS

The Shack Supports Livestrong
RadioShack with Cohn & Wolfe

Best Buy Gives the Holiday "Gift of Connection"
Best Buy with Edelman

Katrina: 50 for Five
Sears with Euro RSCG Worldwide PR

Kmart Share the Word: Beauty and Wellness
Sears Holdings Corporation with Flowers Communications Group

GolinHarris and WalMart Launch Disney's The Princess and the Frog
Walmart with GolinHarris

TRAVEL AND TOURISM

Luxurylink.com & the Launch of Familygetaway.com
Luxury Link with Blaze PR

Location, Location, Location…World Center Hotel Opens at World Trade Center
World Center Hotel with Crenshaw Communications

It's OK to Cheat… On Your City!
Tourisme Montreal & Tourism Toronto with Edelman

Tourism Crisis Management: Gulf Oil Spill
VisitFlorida with Ketchum

Launching Allure of the Seas
Royal Caribbean International with Weber Shandwick

BUSINESS SERVICES

Becoming a Small Business Champion
Intuit with Access Communications

Wanted: Marketing That Works - Deluxe Project REV
Deluxe Corporation with Beehive PR

Elance and the Economy - Elance Launches Online Employment Report
Elance with Borders + Gratehouse

eBay: On Location
eBay with Edelman

FedEx Charges Up Route 66: FedEx Brings Electricity to the Great American Road
FedEx with Ketchum and Messagesmith

INDUSTRIAL AND MANUFACTURING

Panasonic Solutions Company and Toughbook 31 Launch
Panasonic Solutions Company with Cohn & Wolfe

The RetroFit Philly "Coolest Block" Contest
The Dow Chemcial Company with Gibbs & Soell

Stink at Nothing
Agion with Matter Communications

Leading Edison's Industry Into the Digital Age
Pepco Holdings with Stanton Communications

Exelon City Solar: Communicating the Nation's Largest Urban Solar Power Plant
Exelon Corporation

PROFESSIONAL SERVICE FIRMS

Creative Thinking, Remarkable Results
Hellerman Baretz Communications

Leadership and Expertise During the Financial Crisis
Deloitte Banking with Hill & Knowlton

Framing the Health Care Reform Debate
Towers Watson with Kwittken & Company

A Meaningful Use Community from CSC
CSC with M Booth & Associates

Growing National and Regional Prominence
Akerman Senterfitt with RF | Binder Partners

REAL ESTATE AND CONSTRUCTION

The Ties That Bind, KILZ ProPainter Sweepstakes
Masterchem/KILZ with Cramer-Krasselt

Building Thought-Leadership for a Leading Architecture Firm
Perkins & Will with Weber Shandwick

CONSUMER ELECTRONICS

Kinect for Xbox 360 Launch
Microsoft with Edelman

From Geek to Chic: Turning HP into a Fashion Brand
HP with Edelman

Engineering Awesome
iRobot with Fleishman-Hillard

Launching NookColor
Barnes & Noble with Fleishman-Hillard

Nikon Festival Social Campaign Championining D-SLR Video
Nikon with MWW Group


TECHNOLOGY: HARDWARE

The Cow Powered Datacenter
Hewlett-Packard with Bite Communications

Color eReading is Here
E-Ink with Schwartz Communications

When Cell Phones Became the Most Lethal Weapons in Prisons
ITT Cell Hound with Spector & Associates

OnStar Brand Relaunch
OnStar with Weber Shandwick

How Video Re-Made a Networking Star: Cisco Gets a Corporate Video Makeover
Cisco Systems

TECHNOLOGY: SOFTWARE AND SERVICES

"Halo: Reach" Launch Campaign
Microsoft with Edelman

MimioConnect: Teacher's Pet 2.0
Dymo/Mimio ITT with Ketchum

SCVNGR Launches Into the Consumer Market
SCVNGR with LaunchSquad

The Relaunch of MooBella, the ATM of Ice Cream
MooBella with Rasky Baerlein Strategic Communications

GE ecomagination Challenge: Powering the Grid
GE

TELECOMMUNICATIONS

Turning Mobile Broadband Research Into Measurable Media Results
Allot Communications with Calysto Communications

Samsung Mobile Makes the Smartphone Brilliant with the Launch of the Galaxy S in the U.S.
Samsung Telecommunications American with MWW Group

Defend Your Mobile Life: Juniper Networks Launches Mobile Security Suite
Juniper Networks with Weber Shandwick

Man Cave Makeover Contest Hosted by Ryan Clark
Verizon Fios with Winning Strategies

"No More Ties for Dad" Campaign
T-Mobile with Zeno Group

WEB-BASED BUSINESS

MapQuest Reroutes
MapQuest with 104 West Partners

dealnews Steals the Holiday Shopping Media and Consumers Buy It
dealnews with Affect

eBay Sets Up Shop for the Holidays
eBay with Edelman

A Fresh Approach to Ecommerce
Quidsi with LaunchSquad

Groupon: From 4 Million to 50 Million Subscribers and Counting
Groupon with SSPR

CONSUMER HEALTH

DVT Awareness in Motion
sanofi-aventis with Burson-Marsteller

Inspiring Boomers to Build "Beautiful Minds"
Martek Biosciences with Carmichael Lynch Spong

Voices of Meningitis
National Association of School Nurses in collaboration with sanofi pasteur and with Cooney Waters Group

Time to Talk CARDIO
Merck with Porter Novelli

Goodbye Walkathon, Hello Zumbathon! - Zumba Fitness' Party in Pink Program
Zumba Fitness with rbb Public Relations

HEALTHCARE PROVIDERS

What's In Your Genes?
Medco Health Solutions with Coyne Public Relations

Hospital System Repositioning System
The MetroHealth System with Dix & Eaton

Hartford Healthcare Corporation
Hartford Healthcare Corporation with Revive Public Relations

HAE: Learn About It, Talk About It
ViroPharma Incorporated with WCG

Style'N'Smile: Fashion with a Bite
American Association of Orthodontists with Weber Shandwick

MEDICAL DEVICES

Implanting the Mobile Bearing Hip in America
Stryker Orthopaedics with Kwittken & Company

Communicating Safety Amidst the Over Radiation Scare
Medical Imaging and Technology Alliance with Powell Tate

WellDoc and mHealth are Here to Stay
WellDoc with Schwartz Communications

Get Back in the Game
Genzyme with Weber Shandwick

Abbott's First in Class MitraClip
Abbott

PHARMACEUTICAL: RX

Drive4COPD
Boehringer Ingelheim Pharmaceuticals with Biosector 2

Healthseeker ""Explorando Tu Salud, Paso a Paso""
Boehringer Ingelheim Pharmaceuticals with Chamberlain Healthcare Public Relations

Mobilizing Community Stakeholders in Los Angeles to Increase Immunization Among Hispanic Adolescents
sanofi Pasteur with Cooney Waters Group

Diabetes Restaurant Month
Merck with GCI Health

Women and Stroke Education Campaign
Genentech, a wholly owned member of the Roche Group with MCS Healthcare Public Relations

ASSOCIATIONS

Move Forward
American Physical Therapy Association with CRT/tanaka

America's Egg Farmers and the "Good Egg Project"
American Egg Board with Edelman

Projects Abroad Public Relations Campaign
Projects Abroad with Ruder Finn

Saving Lives and Setting a National Example for Quality Healthcare: the Florida Surgical Care Initiative
The American College of Surgeons and the Florida Hospital Association with Weber Shandwick

Not So "Bunny"
National Association for the Self-Employed with Widmeyer Communications

EDUCATIONAL AND CULTURAL INSTITUTIONS

Environmental Charter High School
Environmental Charter High School with Cohn & Wolfe

DeVry University: Getting an Education on Reputation Building
DeVry University with MSLGroup

Museum of Science & Industry Seeks Roommate
Museum of Science and Industry with Public Communications Inc.

Leading the Charge Toward Global Financial Reform
New York University Stern School of Business with RF Binder

Right Brain Meets Left Brain - Rebranding the Institute of Technology
University of Minnesota College of Science and Engineering with Risdall McKinney Public Relations

GOVERNMENT AGENCIES

Discover Ohio Deals
Ohio Tourism Division with Fahlgren Mortine PR

Complete College Colorado
Office of Governor Bill Ritter Jr. with GroundFloor Media

Screen for Life: Harnessing the Power of Storytelling
Centers for Disease Control and Prevention with Ogilvy Public Relations Worldwide

Reigniting Canadians' Love for Barbados
Barbados Tourism Authority with Weber Shandwick

Sharing the Army Strong Story
The U.S. Army with Weber Shandwick

NOT-FOR-PROFIT ORGANIZATIONS

Carmichael Lynch Spong Helps Write a New Chapter for Hometown Heroes
Page Education Foundation with Carmichael Lynch Spong

Live On. Ride On.
Lifeline of Ohio with Fahlgren Mortine PR

America's Health Rankings: A call to Action for Individuals and Their Communities
United Health Foundation with Fleishman-Hillard

A Little Less Imaginary
Big Brothers Big Sisters of Metro Atlanta with MSL Group

Igniting an Outpouring of Online Giving
GiveMN.org with Padilla Speer Beardsley

 

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