2010 GOLD SABRE AWARD NOMINEES
BUSINESS-TO-BUSINESS MARKETING
Creative Suite 5 Launch: Adobe Bites Back After Apple Clash
Adobe Systems with Edelman
Cultivating a Fertile Landscape for the DuPont Brand
DuPont Crop Protection with Exponent PR
Smash It
Texas Instruments with GolinHarris
COFFEE-MATE "Passionately Prefereed"
COFFEE-MATE (Nestlé Professional Vitality) with Ketchum
Expanding the "Green Trend" to Biotechnology and Sustainable Soybean Farming
The United Soybean Board with Publicis Consultants USA
CONSUMER MARKETING (EXISTING PRODUCT)
The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
Sealed Air Corp with Coyne Public Relations
Jell-O "Give It a Giggle" Tour Spreads Happiness Across America
Jell-O with Hunter Public Relations
Friskies: The First Ever Movie Filmed By Cats
Nestlé Purina Brand Friskies with Ketchum
Helping Charmin's Times Square "Go Team" Make News
Charmin with MSLGroup
Most Honest City in America
Honest Tea with SS+K and Formula PR
CONSUMER MARKETING (NEW PRODUCT)
First Response Early Result Pregnancy Test Launch -- "Take Charge Campaign"
Church & Dwight; First Response with Edelman
Heinz Dip and Squeeze Ketchup Launch
Heinz with Edelman
The Stoop Life Movement
Absolut Vodka with Ketchum
Pop Tarts World
Kelloggs with MSLGroup
Tax Day "E-cone-omic" Relief Program
Maggie Moo's Ice Cream and Treatery with Ogilvy Public Relations Worldwide
INTEGRATED MARKETING
America is Your Park
The Coca-Cola Company with Allidura, A Chandler Chicco Company
Fuel Up to Play 60
National Dairy Council with Edelman
Small Business Saturday
American Express OPEN with M Booth & Associates
Accenture's High-Performance Delivered Advertising & Integrated Marketing Program
Accenture with Young & Rubicam
Chevrolet Volt Campaign
General Motors
CORPORATE IMAGE
The Innovation Economy
Intel with Burson-Marsteller
The Bull is Back: Reintroducing the Merrill Lynch Wealth Management Brand
Merrill Lynch Wealth Management with Emanate
It's Not a Comeback
SanDisk with Hill & Knowlton
An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
General Motors with Weber Shandwick
GE's Healthymagination Consumer Launch
GE
EMPLOYEE COMMUNICATIONS
Endo: A Model for Transformation, Differentiation and Communication
Endo Pharmaceuticals with GCI Health
Empowered to Deliver
Dow Advanced Materials with Gibbs & Soell
Fuel Smart: American Airlines Employees Make a Difference
American Airlines with Weber Shandwick
Take and Give: Kaiser Permanente's Total Health Assessment Campaign
Kaiser Permanente
Showing Staff "It Matters" at Scott & White Healthcare
Scott & White Healthcare
EXECUTIVE LEADERSHIP
Creating a National Pundit
Free Enterprise Nation with French/West/Vaughan (FWV)
HSN CEO Gives Home Shopping a Makeover
HSN with HL Group
Leading the Charge to Cloud 2, The Next Generation of Enterprise Cloud Computing
salesforce.com, Marc Benioff with The Outcast Agency
WE Introduces Windows Phone 7 to the World
Microsoft - Windows Phone 7 with Waggener Edstrom
Rolling Thunder
Tata Consultancy Services
FINANCIAL COMMUNICATIONS
Financial Communications Entry For Hawaiian Airlines
Hawaiian Airlines with Burson-Marsteller
The Dow of Tomorrow Here Today
The Dow Chemical Company with FD
Good as Gold
Kinross with Levick Strategic Communications
Through the Fire: Driving Financial Communications for Exelixis in 2010
Exelixis with Torch Communications
Think Powerfully: 2009 Annual Report
Eaton
CAUSE-RELATED MARKETING
Disney Parks Celebrates the Volunteer Spirit with "Give a Day. Get a Disney Day."
Disney Parks with Coyne Public Relations
The Downy Touch of Comfort Program
Procter & Gamble with DeVries Public Relations
Smithfield is Feeding the Hungry
Smithfield with GolinHarris
Children's Health Fund: Connect Kids to Care
The Clorox Company with Ketchum
Caring is Sexy
Sexy Hair with Lane PR
COMMUNITY RELATIONS
Save-A-Landmark
Hampton Hotels with Cohn & Wolfe
Rosemont Copper Mine Community Relations
Augusta Resources with Davies
Facilitating Free Access to Care to Thousands of Angelenos
Remote Area Medical with Edelman
Partners in Preservation Seattle
National Trust for Historic Preservation and American Express with Nyhus Communications
Banking on Neighborhoods One at a Time: Bank of America's Neighborhood Excellence Initiative
Bank of America with RF | Binder Partners
CORPORATE SOCIAL RESPONSIBILITY
Earth Month
Starbucks Coffee Company with Edelman
FedEx Sea Turtle Rescue – From Shell to Shining Sea
FedEx with Ketchum
Huggies and Ogilvy PR: Helping Diaper Every Little Bottom
Kimberly Clark/Huggies with Ogilvy Public Relations Worldwide
World Hunger Relief
Yum! Brands, Inc. with Weber Shandwick
Clinton Global Initiative
Clinton Global Initiative with APCO Worldwide
PUBLIC EDUCATION
The American Cancer Society Launches the Choose You Movement
American Cancer Society with Cone
Generating Awareness of the #1 Killer of Hispanic Women
American Heart Association with Edelman
The Friends of Gaile Owens Campaign
Office of the Federal Public Defender with McNeely Pigott & Fox
Be A Giant - Don't Drink and Drive
Diageo with Radar Sponsorship
When Good Medicines Become Bad Drugs: Empowering the Public to Curb Precription Medicine Abuse Cephalon with Vox Medica
CRISIS MANAGEMENT
Protecting Brand, Value and Stakeholder Relationships Corporate Restructuring
Sea Island Company with FD
Not Without Hope
Nick Schuyler with French/West/Vaughan (FWV)
Saving New Orleans Tourism
New Orleans Convention and Visitors Bureau with Weber Shandwick
Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
American Airlines with Weber Shandwick
Genzyme Transformation
Genzyme Corporation with Weber Shandwick
ISSUES MANAGEMENT
The Redepmption of Michael Vick
Michael Vick with French/West/Vaughan (FWV)
Creating a Lifeline for LGBT Health Center
Howard Brown Health Center with Public Communications
Stellaris Health Network
Stellaris Health Network with Revive Public Relations
Think About Your Eyes Campaign Launch
Think About Your Eyes Coalition with Weber Shandwick
2010 Census Issues Management Program Ensured a Complete Count
U.S. Census Bureau with Weber Shandwick
PUBLIC AFFAIRS
Resurrecting the RES
Iberdrola Renewables with The Glover Park Group
Influencing Public Perception Support of "The New Rwanda"
Rwanda with Racepoint Group
Winning a Tax Repeal in Democratic Massachusetts
Yes on 1 Committee with Rasky Baerlein Strategic Communications
Transbay Transit Center Project
Transbay Joint Powers Authority with Singer Associates
A Business Plan for America's Future
American Energy Innovation Council with Widmeyer Communications
CORPORATE MEDIA RELATIONS
Thought Leadership Campaign for Mobile Television
MobiTV and Airfoil PR
Announcing the Sequencing of the Cocoa Genome
Mars, Incorporated and Edelman
A Face to be Reckoned With
Deloitte Touche Tohmatsu Limited with MWW Group
Changing the Online Security Conversation From Fear to Trust
Symantec Authentication with Weber Shandwick
A Boss Saves Jobs
Navistar International Corporation
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
Lee Fashion Media Relations
Lee Jeans with Barkley
Converting Chip-o-holics to Carrot-o-holics
Bolthouse Farms with HL Group
Doritos Crash the Super Bowl 4
Frito-Lay (Doritos) with Ketchum
Launching Virgin America to New, International Heights
Virgin America with Ogilvy Public Relations Worldwide
"Camp Vegas"
Las Vegas Convention and Visitors Authority with R&R Partners, Inc.
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Keeping Paint Top-of-Mind for Trade Professionals
Sherwin-Williams with Carmichael Lynch Spong
eStar: Plugging in to New Trucking Technology
Navistar with Ketchum
The Launch of Celery Sensations' Red Celery
Duda Farm Fresh Foods with Lewis & Neale, a division of CRT/tanaka
Leave Your Laptop at Home, the iPad is Here
Micro Strategy with Schwartz Communications
Redken's Age-Defying Haircolor
Redken Fifth Avenue NYC
DIGITAL CAMPAIGN
American Girl Inspires Girls to Shine with Online Charitably Driven Product Launch
American Girl with Cohn & Wolfe
Food Lovers Fighting Burn to Boredom
Qdoba Mexican Grill with Motive: A Hybrid Agency and GroundFloor Media
KFC Keeps It Short and Tweet
KFC with Weber Shandwick
Mars Healthy Living Digital Communication Campaign
Mars, Incorporated with APCO Worldwide
An Increasingly Social Pfizer
Pfizer
BLOGGER OUTREACH
50 States for Good
Tom's of Maine with Cohn & Wolfe
got milk? Breakfast BlogHer Program
Milk Processor Education Program (Milk PEP) with Weber Shandwick
Throwing Bloggers from a Plane: Inspire Stories Connects Social Media Influencers to the Army
U.S. Army with Weber Shandwick
Random Acts of Zhu
Cepia with Zeno Group
The Stonyfield Blogger Barnstorming Tour
Stonyfield Farm
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
AA Cargo - Ustream Event
American Airlines Cargo with Adfero Group
Buick's "Tweet to Drive": Re-Imagining the Traditional Test Drive
Buick with Cohn & Wolfe
Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick
Smores: The Perfect Everyday Snacktivity for Summertime Memories
The Hershey Company with JSH&A Public Relations
Five People. 100 Days. $1 Billion
TurboTax with The Outcast Agency
PUBLICITY STUNT
Trust for Public Land (and Atomic) Save the Famed Hollywood Sign's Land
Trust for Public Land with Atomic PR
The Harlem Globetrotters' Arch Nemeses Recruit a Jobless Conan O'Brien
Harlem Globetrotters with Coyne Public Relations
Twentieth Century Fox Home Entertainment Shatters Guinness World Record
Twentieth Century Fox Home Entertainment with Hill & Knowlton
Philips Norelco: Deforest Yourself, Reforest the World
Philips with OneVoice
The Next Big Thing From Starbucks isn't Starbucks; it's Seattle's Best Coffee
Seattle's Best Coffee with Zeno Group
SPECIAL EVENT (SINGLE EVENT)
FedEx Panda Express - "Panda-monium" Takes Flight
FedEx with Ketchum
A Vision Fulfilled: Celebrating the Completion of the Remediation at the Rocky Mountain Arsenal
U.S. Army, Shell Oil Co., and U.S. Fish & Wildlife Service with MGA Communications
Febreze Set & Refresh House Parties
Procter & Gamble with MSLGroup
Pepto-Bismol Takes a Bite Out of Summer
Procter & Gamble with MSLGroup
Wyclef for President
Wyclef Jean, Derek Johnson, CEO Yélé Haiti with Euro RSCG Worldwide PR
SPECIAL EVENT (ONGOING)
The Regal Remix: Flipping the Script to Reach a Younger Prospect
Buick with Cohn & Wolfe
Plan B One-Step: The Smart Girl's Guide to a Sexy Summer
Teva Women's Health with Communications Strategies, Inc.
FilterForGood Helps Jack Johnson Reduce Bottled Water Waste 2010
Brita Products Company with Edelman
Taking Hanes Brands to New Heights: Apparel Innovations From Mt. Everest to Consumers HanesBrands Inc. and O'Malley Hansen Communications
A Blizzard of Publicity
Dairy Queen with Pierson Grant Public Relations
SPONSORSHIP
Tork Cleans Up with Guinness World Record
SCA/Tork with Cramer-Krasselt
The Real Deal
KC Masterpiece with Current
Avocados from Mexico Wins Big with the Biggest Loser
Mexican Hass Avocado Importers Association (MHAIA) with Ketchum
Chase Sapphire Goes MAD for Unique Cardmember Experiences
Chase Card Services with Ketchum
P&G Sponsors the Vancouver 2010 U.S. Olympic & Paralympic Teams
Procter & Gamble with Taylor Global
TRADE SHOW
Polaroid Goes Gaga at CES 2010
Polaroid with Atomic PR
Diabetes Close to the Heart
Amylin Pharmaceuticals, Inc. with Chandler Chicco Agency
ViewSonic CES 2011: A Lewis PR Campaign
ViewSonic with Lewis PR
Jimmy Dean and Hilshire Farm Cookup Media Results at Blogher
Sara Lee/Jimmy Dean and Hilshire Farms with MWW Group
Putting Ford Innovation Into the Consumer Electronics Spotlight
Ford Motor Company with WPP
MARKETING TO MEN
Glad to Give Celebrity Cookie Challenge
The Glad Products Company with Current
AXE Lounge: Intercepting the Super Bowl Spotlight
Unilever/AXE with Edelman
Mullen and Men's Wearhouse Attack the "Mancession" with National Suit Drive
Men's Wearhouse with Mullen
Gillette Fusion ProGlide Launch: Turning Skeptics Into Believers
Gillette with Porter Novelli
Know Your Stats About Prostate Cancer
American Urological Association Foundation with Zeno Group
MARKETING TO WOMEN
Fuzzdoodles Holiday Fun Fiesta
Giddy Up with Child's Play Communications
text4baby: Going Mobile with Pregnancy Education
Johnson & Johnson with Hill & Knowlton
Poise: Leveraging Laughs and Leaks
Poise, Kimberly-Clark Corporation with Marina Maher Communications
Safe and Bright Holiday Campaign
Underwriter's Laboratories with MSLGroup
Paula Deen's Real Women of Philadelphia
Kraft Foods/EQAL with Rogers & Cowan
MARKETING TO YOUTH
Start Here. Go Places
American Institute of Certified Public Accountants (AICPA) with Capstrat
MATADOR by Jack Link's Bold Move Into Action Sports
Jack Link's Beef Jerky with Fuse, LLC with Carmichael Lynch Spong
Isolaz Takes the Stage with Social Media Debut to Reach New Audience
Solta Medical with Cohn & Wolfe
U by Kotex: Feminine Care with a Bold New Attitude
U by Kotex with Marina Maher Communications
2010 Celebrity Bowling Hall of Fame
Bowling Proprietors Association of America with MWW Group
MULTICULTURAL MARKETING
African American Community Awareness Campaign
National Court Appointed Special Advocate Association (CASA) and LAGRANT COMMUNICATIONS
The Perfect Blend with the Launch of Hennessy Black
Hennessy with MSLGroup
Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF Binder
FIFA World Cup Trophy Tour by Coca-Cola
Coca-Cola with The Jeffrey Group
PG&E Care Program
Pacific Gas & Electric
CANADIAN CAMPAIGN
Red Bull Air Race World Championship 2010
Red Bull Canada with Edelman
Canadian Suit Drive
Moores Clothing for Men with GolinHarris
Burning Rubber on Ice
Hankook Tire Canada with NATIONAL Public Relations
Best Buy Best in Class Fund
Best Buy Canada with Weber Shandwick
Chunky Most Valuable Coach
Campbell Company of Canada and Weber Shandwick
LATIN AMERICAN CAMPAIGN
Toughbook Mexico Launch
Panasonic Solutions Company with Cohn & Wolfe
Colombia, the Rise of the Phoenix Bird
Neighbors of Chapinero Neighborhood with FD Gravitas
Psoriasis: The Naked Truth
Pfizer with FD Gravitas
Launch of "The John Walker"
Diageo with Ideazeit, Inc.
Cloud Computing
Microsoft Latin America with Porter Novelli
MULTI-COUNTRY PROGRAM
Know Its Features. Know It's Real.: Unveiling the New $100 Note
Bureau of Engraving and Printing with Burson-Marsteller
Mary Kay Timewise Liquid Foundation Global Launch
Mary Kay with Coyne Public Relations
Free Silva: Politics, Prison and the Power of PR
International Research and Exchanges Board (IREX) with Edelman
Step Aside California and New York. It's Georgia on Their Mind
Georgia Department of Economic Development with GolinHarris
Redken's 50th Anniversary
Redken Fifth Avenue NYC
GLOBAL PROGRAM
AIDS Treatment for Life International Survey (ATLIS 2010)
Merck & Co. with Cohn & Wolfe
Coca-Cola's Expedition 206: 365 Days, 206 Countries, 1 Mission
The Coca-Cola Company with Fast Horse
McDonald's Champion Kids (MCK)
McDonald's Global External Communications and McDonald's USA with GolinHarris
Bringing Water to the Nearly One Billion People Who Lack Access Through the Dow Live Earth Run for Water
The Dow Chemical Company with GolinHarris
Changing a City, a State, the World with Smart+Connected Communities
Cisco Systems
2010 SILVER SABRE AWARD NOMINEES
AUTOMOTIVE
The Regal Has Landed: Remixing a Classic to Energize an Aging Brand
Buick with Cohn & Wolfe
2010 Jiffy Lube Maintenance Partners for Life
Jiffy Lube International with Cone
Introducing the Reinvented Ford Explorer
Ford Motor Company with Ford's WPP Social Media Team
GM Western Region Communications Shows Influencers "The Best"
GM Western Region Communications with Weber Shandwick
Nissan LEAF: Shifting to Zero Emissions
Nissan North America with Zocalo Group
FASHION AND BEAUTY
Tom's of Maine Wicked Fresh! Wednesday Chat Series
Tom's of Maine with Cohn & Wolfe
The Wella Professionals Color Discovery Tour
Procter & Gamble with DeVries Public Relations
Avon Hello Green Tomorrow: Empowering a Global Women's Environmental Movement to Nurture Nature
Avon Products, Inc. with Kaplow
Schick Intuition "K.I.S.S. (Keep it Simply Smooth) and Tell"
Energizer Personal Care/Schick Intuition with Lippe Taylor
Degree Women Natureffects Launch
Unilever Degree Women with Weber Shandwick
FOOD AND BEVERAGE
Fan of Bananas
Del Monte Fresh Produce with CRT/tanaka
Jim Beam Salutes Soldiers with the Spirit of America
Jim Beam Bourbon with Edelman
Bar Insurance & Butterfinger Defense League
Nestle USA Butterfinger with GolinHarris
Bertolli Travels Into the Heart of Italy
Bertolli Frozen Meals with Ogilvy Public Relations Worldwide
Turning the Tub Around on the I Can't Believe It's Not Butter Conversation
I Can't Believe It's Not Butter (Unilever) with Zocalo Group
HOUSEHOLD PRODUCTS
Procter & Gamble 2010 Winter Olympic Games Program
Procter & Gamble with DeVries Public Relations
Downy Whimsical Sheet Castle
Procter & Gamble with Fleishman-Hillard
The Cottonelle Great Debate
Kimberly Clark, Cottonelle Brand with Ketchum
Brizo Brings Fashion, Faucets and the "Blogger 19" Together
Brizo with MSLGroup
CONSUMER PRODUCTS
P&G's Future Friendly: Making Conservation Second Nature
P&G Future Friendly with PainePR
What Goes Down But Doesn't Go Up?
Reliant Energy with Burson-Marsteller
7-Eleven's Coffee Cup with a Cause Gives Back
7-Eleven with Freshworks/Ketchum
After 125 Careers, Barbie Gets Her Geek On
Mattel with Ketchum
Tostitos and the USO Bring a "Taste of Home" to US Troops and Deliver a Memorable Surprise Reunion Frito-Lay/Tostitos with Ketchum
Tupperware Kitchen Aphrodisiac
Tupperware with Maloney & Fox
ENTERTAINMENT
The Sound of Music 45th Anniversary Blu-Ray Campaign
Twentieth Century Fox Home Entertainment with Bender/Helper Impact
Michael Jackson The Experience Video Game
Ubisoft with Cohn & Wolfe
Kids Drive Headline to Inspire STEM Action
Time Warner Cable with Edelman
The Launch of the Cooking Channel
Scripps Network with Rogers & Cowan
Avatar DVD AND Blu-Ray
Twentieth Century Fox Home Entertainment
FINANCIAL SERVICES
The Hartford Removes Obstacles to a Smooth Daily Commute
The Hartford with MM2 Public Relations
Bank of America: Supporting Communities: Supporting Communities, Sustaining a Healthy Business Bank of America and RF | Binder Partners
Helping Consumers Reexamine Their Credit Card Rewards
Chase Card Services with The Glover Park Group
PNC's Growth Shines During Dark Economic Days
PNC Financial Services Group, Inc.
New Era New Tools
Thomson Reuters
FOOD SERVICES
Jared's Journey to Marathon Fitness
Subway Restaurants with Catalyst Public Relations
The McRib: Sandwich of Legends
McDonald's USA with GolinHarris
Outback Says "Thanks for Giving" in a Million Different Ways to U.S. Troops, Veterans and Their Families
Outback Steakhouse with MSLGroup
America Runs on Dunkin'
Dunkin' Donuts with RF Binder
Baskin-Robbins 65th Birthday Campaign
Baskin-Robbins with Schneider Associates
RETAILERS
The Shack Supports Livestrong
RadioShack with Cohn & Wolfe
Best Buy Gives the Holiday "Gift of Connection"
Best Buy with Edelman
Katrina: 50 for Five
Sears with Euro RSCG Worldwide PR
Kmart Share the Word: Beauty and Wellness
Sears Holdings Corporation with Flowers Communications Group
GolinHarris and WalMart Launch Disney's The Princess and the Frog
Walmart with GolinHarris
TRAVEL AND TOURISM
Luxurylink.com & the Launch of Familygetaway.com
Luxury Link with Blaze PR
Location, Location, Location…World Center Hotel Opens at World Trade Center
World Center Hotel with Crenshaw Communications
It's OK to Cheat… On Your City!
Tourisme Montreal & Tourism Toronto with Edelman
Tourism Crisis Management: Gulf Oil Spill
VisitFlorida with Ketchum
Launching Allure of the Seas
Royal Caribbean International with Weber Shandwick
BUSINESS SERVICES
Becoming a Small Business Champion
Intuit with Access Communications
Wanted: Marketing That Works - Deluxe Project REV
Deluxe Corporation with Beehive PR
Elance and the Economy - Elance Launches Online Employment Report
Elance with Borders + Gratehouse
eBay: On Location
eBay with Edelman
FedEx Charges Up Route 66: FedEx Brings Electricity to the Great American Road
FedEx with Ketchum and Messagesmith
INDUSTRIAL AND MANUFACTURING
Panasonic Solutions Company and Toughbook 31 Launch
Panasonic Solutions Company with Cohn & Wolfe
The RetroFit Philly "Coolest Block" Contest
The Dow Chemcial Company with Gibbs & Soell
Stink at Nothing
Agion with Matter Communications
Leading Edison's Industry Into the Digital Age
Pepco Holdings with Stanton Communications
Exelon City Solar: Communicating the Nation's Largest Urban Solar Power Plant
Exelon Corporation
PROFESSIONAL SERVICE FIRMS
Creative Thinking, Remarkable Results
Hellerman Baretz Communications
Leadership and Expertise During the Financial Crisis
Deloitte Banking with Hill & Knowlton
Framing the Health Care Reform Debate
Towers Watson with Kwittken & Company
A Meaningful Use Community from CSC
CSC with M Booth & Associates
Growing National and Regional Prominence
Akerman Senterfitt with RF | Binder Partners
REAL ESTATE AND CONSTRUCTION
The Ties That Bind, KILZ ProPainter Sweepstakes
Masterchem/KILZ with Cramer-Krasselt
Building Thought-Leadership for a Leading Architecture Firm
Perkins & Will with Weber Shandwick
CONSUMER ELECTRONICS
Kinect for Xbox 360 Launch
Microsoft with Edelman
From Geek to Chic: Turning HP into a Fashion Brand
HP with Edelman
Engineering Awesome
iRobot with Fleishman-Hillard
Launching NookColor
Barnes & Noble with Fleishman-Hillard
Nikon Festival Social Campaign Championining D-SLR Video
Nikon with MWW Group
TECHNOLOGY: HARDWARE
The Cow Powered Datacenter
Hewlett-Packard with Bite Communications
Color eReading is Here
E-Ink with Schwartz Communications
When Cell Phones Became the Most Lethal Weapons in Prisons
ITT Cell Hound with Spector & Associates
OnStar Brand Relaunch
OnStar with Weber Shandwick
How Video Re-Made a Networking Star: Cisco Gets a Corporate Video Makeover
Cisco Systems
TECHNOLOGY: SOFTWARE AND SERVICES
"Halo: Reach" Launch Campaign
Microsoft with Edelman
MimioConnect: Teacher's Pet 2.0
Dymo/Mimio ITT with Ketchum
SCVNGR Launches Into the Consumer Market
SCVNGR with LaunchSquad
The Relaunch of MooBella, the ATM of Ice Cream
MooBella with Rasky Baerlein Strategic Communications
GE ecomagination Challenge: Powering the Grid
GE
TELECOMMUNICATIONS
Turning Mobile Broadband Research Into Measurable Media Results
Allot Communications with Calysto Communications
Samsung Mobile Makes the Smartphone Brilliant with the Launch of the Galaxy S in the U.S.
Samsung Telecommunications American with MWW Group
Defend Your Mobile Life: Juniper Networks Launches Mobile Security Suite
Juniper Networks with Weber Shandwick
Man Cave Makeover Contest Hosted by Ryan Clark
Verizon Fios with Winning Strategies
"No More Ties for Dad" Campaign
T-Mobile with Zeno Group
WEB-BASED BUSINESS
MapQuest Reroutes
MapQuest with 104 West Partners
dealnews Steals the Holiday Shopping Media and Consumers Buy It
dealnews with Affect
eBay Sets Up Shop for the Holidays
eBay with Edelman
A Fresh Approach to Ecommerce
Quidsi with LaunchSquad
Groupon: From 4 Million to 50 Million Subscribers and Counting
Groupon with SSPR
CONSUMER HEALTH
DVT Awareness in Motion
sanofi-aventis with Burson-Marsteller
Inspiring Boomers to Build "Beautiful Minds"
Martek Biosciences with Carmichael Lynch Spong
Voices of Meningitis
National Association of School Nurses in collaboration with sanofi pasteur and with Cooney Waters Group
Time to Talk CARDIO
Merck with Porter Novelli
Goodbye Walkathon, Hello Zumbathon! - Zumba Fitness' Party in Pink Program
Zumba Fitness with rbb Public Relations
HEALTHCARE PROVIDERS
What's In Your Genes?
Medco Health Solutions with Coyne Public Relations
Hospital System Repositioning System
The MetroHealth System with Dix & Eaton
Hartford Healthcare Corporation
Hartford Healthcare Corporation with Revive Public Relations
HAE: Learn About It, Talk About It
ViroPharma Incorporated with WCG
Style'N'Smile: Fashion with a Bite
American Association of Orthodontists with Weber Shandwick
MEDICAL DEVICES
Implanting the Mobile Bearing Hip in America
Stryker Orthopaedics with Kwittken & Company
Communicating Safety Amidst the Over Radiation Scare
Medical Imaging and Technology Alliance with Powell Tate
WellDoc and mHealth are Here to Stay
WellDoc with Schwartz Communications
Get Back in the Game
Genzyme with Weber Shandwick
Abbott's First in Class MitraClip
Abbott
PHARMACEUTICAL: RX
Drive4COPD
Boehringer Ingelheim Pharmaceuticals with Biosector 2
Healthseeker ""Explorando Tu Salud, Paso a Paso""
Boehringer Ingelheim Pharmaceuticals with Chamberlain Healthcare Public Relations
Mobilizing Community Stakeholders in Los Angeles to Increase Immunization Among Hispanic Adolescents
sanofi Pasteur with Cooney Waters Group
Diabetes Restaurant Month
Merck with GCI Health
Women and Stroke Education Campaign
Genentech, a wholly owned member of the Roche Group with MCS Healthcare Public Relations
ASSOCIATIONS
Move Forward
American Physical Therapy Association with CRT/tanaka
America's Egg Farmers and the "Good Egg Project"
American Egg Board with Edelman
Projects Abroad Public Relations Campaign
Projects Abroad with Ruder Finn
Saving Lives and Setting a National Example for Quality Healthcare: the Florida Surgical Care Initiative
The American College of Surgeons and the Florida Hospital Association with Weber Shandwick
Not So "Bunny"
National Association for the Self-Employed with Widmeyer Communications
EDUCATIONAL AND CULTURAL INSTITUTIONS
Environmental Charter High School
Environmental Charter High School with Cohn & Wolfe
DeVry University: Getting an Education on Reputation Building
DeVry University with MSLGroup
Museum of Science & Industry Seeks Roommate
Museum of Science and Industry with Public Communications Inc.
Leading the Charge Toward Global Financial Reform
New York University Stern School of Business with RF Binder
Right Brain Meets Left Brain - Rebranding the Institute of Technology
University of Minnesota College of Science and Engineering with Risdall McKinney Public Relations
GOVERNMENT AGENCIES
Discover Ohio Deals
Ohio Tourism Division with Fahlgren Mortine PR
Complete College Colorado
Office of Governor Bill Ritter Jr. with GroundFloor Media
Screen for Life: Harnessing the Power of Storytelling
Centers for Disease Control and Prevention with Ogilvy Public Relations Worldwide
Reigniting Canadians' Love for Barbados
Barbados Tourism Authority with Weber Shandwick
Sharing the Army Strong Story
The U.S. Army with Weber Shandwick
NOT-FOR-PROFIT ORGANIZATIONS
Carmichael Lynch Spong Helps Write a New Chapter for Hometown Heroes
Page Education Foundation with Carmichael Lynch Spong
Live On. Ride On.
Lifeline of Ohio with Fahlgren Mortine PR
America's Health Rankings: A call to Action for Individuals and Their Communities
United Health Foundation with Fleishman-Hillard
A Little Less Imaginary
Big Brothers Big Sisters of Metro Atlanta with MSL Group
Igniting an Outpouring of Online Giving
GiveMN.org with Padilla Speer Beardsley