COLUMBUS, OH—Ohio advertising and public relations firm Fahlgren has rebranded as Fahlgren Mortine, unifying the previously separate Fahlgren Advertising, Fahlgren Mortine Public Relations, and Fahlgren GRIP Digital brands. The new name reflects the founders of the firm’s advertising and public relations operations and its ownership by the Fahlgren family and Neil Mortine.
“The media landscape is complex and fragmented and becoming more so each day, and as a result agencies need to move beyond traditional approaches,” says John Fahlgren, chairman. “It’s important that we unify our brands into a singular focus on providing the best solution to our clients’ marketing and communications needs.”
Adds Mortine: “The lines between advertising and public relations are blurring, and digital has become a part of nearly everything we do in the communications world”
The ad agency was founded by Smoot Fahlgren in 1962. Neil Mortine founded the public relations firm as part of Lord Sullivan & Yoder in 1986 and took the reins as CEO of Fahlgren in January of 2010. He has since led the company through three strategic acquisitions including Cleveland-based public relations firm Edward Howard & Co.