Home >  Waggener Edstrom Wins Sony Electronics Account In Singapore 

Waggener Edstrom Wins Sony Electronics Account In Singapore

Asia Pacific, Global

Holmes Report 17 Apr 2011

SINGAPORE—Japanese electronics giant Sony Electronics Asia Pacific has selected Waggener Edstrom Worldwide as its PR agency of record for Singapore. The appointment, a one year assignment subject to renewal, follows a countrywide competitive review and will cover corporate and product communications across Sony’s consumer electronics portfolio, as well as business and professional products, from notebooks and home audio systems to professional broadcast equipment.

WE will provide the company with integrated corporate communications services, including strategic and digital public relations counsel, to further engage its local consumer base.

The alliance with Sony Electronics will further enhance the agency’s foothold in the consumer lifestyle and technology industries. In addition to Sony, WE also represents brands including Sony Ericsson, Iomega and Health Promotion Board Singapore.

“While Sony Electronics is a global and well-renowned brand, we’re always looking for fresh and creative ways to reach out to our growing target audience. In selecting a communications partner, it was critical for us to find an agency that understands the evolving nature of our market to help us in our wide consumer outreach,” says Audrey Mok, head of corporate communications, Sony Electronics.
 

comments powered by Disqus

 

 

Archive

Claire Bridges @Claire Bridges

Feeling Friday afternoonish? Take 5 mins with a cuppa & complete our PR state of the nation 2014 study http://t.co/imuCCAuQRx @holmesreport

43 minutes ago ReplyRetweetFavorite
Todd Vendituoli @Todd Vendituoli

RT @LandisComm: #FF: @TALV58 @SCRspain @david_landis @GiantStepD @10BestPR @ShelbyRay @tylerarnold @HMA_PR @aartishah @CastleGRP @PRGN @Hol…

2 hours ago ReplyRetweetFavorite
LandisCommunications @LandisCommunications

#FF: @TALV58 @SCRspain @david_landis @GiantStepD @10BestPR @ShelbyRay @tylerarnold @HMA_PR @aartishah @CastleGRP @PRGN @HolmesReport @alemal

2 hours ago ReplyRetweetFavorite
Cecile Missildine @Cecile Missildine

Excited to welcome Tara O’Donnell to the team in EMEA as new UK MD at @text100uk http://t.co/4jUwVCUlRt

4 hours ago ReplyRetweetFavorite
Kelebogile Shomang @Kelebogile Shomang

RT @Fleishman: Way to go, team! We've been shortlisted for 20 APAC #SabreAwards by @holmesreport. http://t.co/O5dkbwuSOP http://t.co/gTOCLc…

4 hours ago ReplyRetweetFavorite
MSLGROUP @MSLGROUP

Hey, #MSLWins 2 @holmesreport In2 Awards in Asia: http://t.co/MMH1KHAii2 Congrats to Blue Focus & @OgilvyPR too! Fridays are the best.

5 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients