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North American Gold And Silver SABRE Winners

Global, North America

Holmes Report 10 May 2011

 2011 GOLD SABRE AWARD WINNERS

BUSINESS-TO-BUSINESS MARKETING

Creative Suite 5 Launch: Adobe Bites Back After Apple Clash
Adobe Systems with Edelman

CONSUMER MARKETING (EXISTING PRODUCT)

Most Honest City in America
Honest Tea with SS+K and Formula PR

CONSUMER MARKETING (NEW PRODUCT)

The Stoop Life Movement
Absolut Vodka with Ketchum

INTEGRATED MARKETING

Small Business Saturday
American Express OPEN with M Booth & Associates

CORPORATE IMAGE

An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
General Motors with Weber Shandwick

EMPLOYEE COMMUNICATIONS

Fuel Smart: American Airlines Employees Make a Difference
American Airlines with Weber Shandwick

EXECUTIVE LEADERSHIP

Rolling Thunder
Tata Consultancy Services

FINANCIAL COMMUNICATIONS

From Obscurity to Outstanding
Hawaiian Airlines with Burson-Marsteller

CAUSE-RELATED MARKETING

The Downy Touch of Comfort Program
Procter & Gamble with DeVries Public Relations

COMMUNITY RELATIONS

Partners in Preservation Seattle
National Trust for Historic Preservation and American Express with Nyhus Communications

CORPORATE SOCIAL RESPONSIBILITY

FedEx Sea Turtle Rescue – From Shell to Shining Sea
FedEx with Ketchum

PUBLIC EDUCATION

The Friends of Gaile Owens Campaign
Office of the Federal Public Defender with McNeely Pigott & Fox

CRISIS MANAGEMENT

Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
American Airlines with Weber Shandwick

ISSUES MANAGEMENT

Creating a Lifeline for LGBT Health Center
Howard Brown Health Center with Public Communications

PUBLIC AFFAIRS

Resurrecting the RES
Iberdrola Renewables with The Glover Park Group

CORPORATE MEDIA RELATIONS

A Boss Saves Job...Becomes Community Hero
Navistar International Corporation

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)

Launching Virgin America to New, International Heights
Virgin America with Ogilvy Public Relations Worldwide

PRODUCT MEDIA RELATIONS (TRADE MEDIA)

eStar: Plugging in to New Trucking Technology
Navistar with Ketchum

DIGITAL CAMPAIGN

An Increasingly Social Pfizer
Pfizer

BLOGGER OUTREACH

Random Acts of Zhu
Cepia with Zeno Group

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN

Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick

PUBLICITY STUNT

Philips Norelco: Deforest Yourself, Reforest the World
Philips with OneVoice

SPECIAL EVENT (SINGLE EVENT)

Pepto-Bismol Takes a Bite Out of Summer
Procter & Gamble with MSLGroup

SPECIAL EVENT (ONGOING)

The Regal Remix: Flipping the Script to Reach a Younger Prospect
Buick with Cohn & Wolfe

SPONSORSHIP

P&G Sponsors the Vancouver 2010 U.S. Olympic & Paralympic Teams
Procter & Gamble with Taylor Global

TRADE SHOW

Putting Ford Innovation Into the Consumer Electronics Spotlight
Ford Motor Company with WPP

MARKETING TO MEN

Gillette Fusion ProGlide Launch: Turning Skeptics Into Believers
Gillette with Porter Novelli

MARKETING TO WOMEN

Poise: Leveraging Laughs and Leaks
Poise, Kimberly-Clark Corporation with Marina Maher Communications

MARKETING TO YOUTH

U by Kotex: Feminine Care with a Bold New Attitude
U by Kotex with Marina Maher Communications

MULTICULTURAL MARKETING

Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF | Binder Partners

CANADIAN CAMPAIGN

Best Buy Best in Class Fund
Best Buy Canada with Weber Shandwick

LATIN AMERICAN CAMPAIGN

Launch of "The John Walker"
Diageo with Ideazeit, Inc.

MULTI-COUNTRY PROGRAM

Step Aside California and New York. It's Georgia on Their Mind
Georgia Department of Economic Development with GolinHarris

GLOBAL PROGRAM

Coca-Cola's Expedition 206: 365 Days, 206 Countries, 1 Mission
The Coca-Cola Company with Fast Horse

2011 SILVER SABRE AWARD WINNERS

AUTOMOTIVE

Nissan LEAF: Shifting to Zero Emissions
Nissan North America with Zócalo Group

FASHION AND BEAUTY

Tom's of Maine Wicked Fresh! Wednesday Chat Series
Tom's of Maine with Cohn & Wolfe

FOOD AND BEVERAGE

Bar Insurance & Butterfinger Defense League
Nestle USA Butterfinger with GolinHarris

HOUSEHOLD PRODUCTS

The Cottonelle Great Debate
Kimberly Clark, Cottonelle Brand with Ketchum

CONSUMER PRODUCTS

After 125 Careers, Barbie Gets Her Geek On
Mattel with Ketchum

ENTERTAINMENT

Kids Drive Headline to Inspire STEM Action
Time Warner Cable with Edelman

FINANCIAL SERVICES

PNC's Growth Shines During Dark Economic Days
PNC Financial Services Group, Inc.

FOOD SERVICES

America Runs on Dunkin'
Dunkin' Donuts with RF | Binder Partners

RETAILERS

Katrina: 50 for Five
Sears with Euro RSCG Worldwide PR

TRAVEL AND TOURISM

Tourism Crisis Management: Gulf Oil Spill
VisitFlorida with Ketchum

BUSINESS SERVICES

Becoming a Small Business Champion
Intuit with Access Communications

INDUSTRIAL AND MANUFACTURING

Panasonic Solutions Company and Toughbook 31 Launch
Panasonic Solutions Company with Cohn & Wolfe

PROFESSIONAL SERVICE FIRMS

Leadership and Expertise During the Financial Crisis
Deloitte Banking with Hill & Knowlton

REAL ESTATE AND CONSTRUCTION

Building Thought-Leadership for a Leading Architecture Firm
Perkins & Will with Weber Shandwick

CONSUMER ELECTRONICS

Kinect for Xbox 360 Launch
Microsoft with Edelman

TECHNOLOGY: HARDWARE

The Cow Powered Datacenter
Hewlett-Packard with Bite Communications

TECHNOLOGY: SOFTWARE AND SERVICES

MimioConnect: Teacher's Pet 2.0
Dymo/Mimio ITT with Ketchum

TELECOMMUNICATIONS

"No More Ties for Dad" Campaign
T-Mobile with Zeno Group

WEB-BASED BUSINESS

A Fresh Approach to Ecommerce
Quidsi with LaunchSquad

CONSUMER HEALTH

Goodbye Walkathon, Hello Zumbathon! - Zumba Fitness' Party in Pink Program
Zumba Fitness with rbb Public Relations

HEALTHCARE PROVIDERS

What's In Your Genes?
Medco Health Solutions with Coyne Public Relations

MEDICAL DEVICES

Implanting the Mobile Bearing Hip in America
Stryker Orthopaedics with Kwittken & Company

PHARMACEUTICAL: RX

Diabetes Restaurant Month
Merck with GCI Health

ASSOCIATIONS

Saving Lives and Setting a National Example for Quality Healthcare: the Florida Surgical Care Initiative
The American College of Surgeons and the Florida Hospital Association with Weber Shandwick

EDUCATIONAL AND CULTURAL INSTITUTIONS

Museum of Science & Industry Seeks Roommate
Museum of Science and Industry with Public Communications Inc.

GOVERNMENT AGENCIES

Discover Ohio Deals
Ohio Tourism Division with Fahlgren Mortine PR

NOT-FOR-PROFIT ORGANIZATIONS

Live On. Ride On.
Lifeline of Ohio with Fahlgren Mortine PR

2011 SABRE AWARD BEST IN SHOW

BEST PR PROGRAM OF THE YEAR

Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick

 

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Arun Sudhaman @Arun Sudhaman

RT @holmesreport: "I Touch Myself" Cancer Campaign Takes Top Honors At Asia-Pacific #SABREAwards http://t.co/WE2Rt3SD6L

3 hours ago ReplyRetweetFavorite
yuyudin @yuyudin

RT @GenesisBM: Team WPP #Ford wins Gold #SABREAwards APAC for launch of EcoSport in #India for a brilliantly executed #PR campaign http://t…

5 hours ago ReplyRetweetFavorite
Siddharth Bijpuria @Siddharth Bijpuria

RT @GenesisBM: Team WPP #Ford wins Gold #SABREAwards APAC for launch of EcoSport in #India for a brilliantly executed #PR campaign http://t…

5 hours ago ReplyRetweetFavorite
Udit Jain @Udit Jain

RT @GenesisBM: Team WPP #Ford wins Gold #SABREAwards APAC for launch of EcoSport in #India for a brilliantly executed #PR campaign http://t…

6 hours ago ReplyRetweetFavorite
Shreya Sanyal @Shreya Sanyal

RT @GenesisBM: Team WPP #Ford wins Gold #SABREAwards APAC for launch of EcoSport in #India for a brilliantly executed #PR campaign http://t…

6 hours ago ReplyRetweetFavorite
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