Home >  Pepsi Takes Homes Top Honors At SABRE Awards 

Pepsi Takes Homes Top Honors At SABRE Awards

Global, North America

Photo credit: Jacque Davis

Paul Holmes 10 May 2011

 NEW YORK—Pepsico, in partnership with Edelman and Weber Shandwick Worldwide, took home the Platinum SABRE Award for the best public relations program of 2011, for its Pepsi Refresh campaign, which used social media to engage consumers in the company’s corporate social responsibility efforts.

It was also a good night for Burson-Marsteller, which took home the North American Agency of the Year trophy; Kekst and Company, which was named Specialist Agency of the Year in addition to its Strategic Agency of the Year award; and Text 100, which was named the Best Agency to Work For in North America.

Other special award winners included Ruder Finn and Liz Claiborne, who took home a Lifetime Achievement SABRE for a sustained 20-year campaign against domestic violence, Love Is Not Abuse, and the four winners of Individual Achievement SABRE Awards: Christa Carone of Xerox, Ray Day of Ford, Ray Kotcher of Ketchum, and Doug Spong of Carmichael Lynch Spong.

A packed house of close to 900 industry leaders—and Ford chief executive Alan Mulally, who was on hand to present Day with his award in person—was on hand at New York’s Cipriani 42nd Street for the gala dinner.

Ketchum and Weber Shandwick took home the largest haul of SABRE trophies, with eight each. There were five trophies each for Edelman and RF Binder; four for Cohn & Wolfe; and three for GolinHarris. Other multiple winners included Burson-Marsteller, Euro RSCG Worldwide, Fahlgren Mortine, Marina Maher Communications, MSL Group, Porter Novelli, Public Communications, Zeno Group, and Zocalo.

A complete list of Gold and Silver winners can be found here.

A complete list of Bronze and Iron winners can be found here.

Category : General

comments powered by Disqus

 

 

Archive

Lauren Kerr @Lauren Kerr

RT @HensonConsult: Thrilled that HC has been named 2014 national Boutique Agency of the Year finalist by @holmesreport! http://t.co/tRqsdrk…

9 minutes ago ReplyRetweetFavorite
Katie O'Brien @Katie O'Brien

Thrilled that @HensonConsult has been named 2014 national Boutique Agency of the Year finalist by @holmesreport! http://t.co/iNzl49sUmY

9 minutes ago ReplyRetweetFavorite
Jason Schlossberg @Jason Schlossberg

RT @rockprocurement: Congrats Allison & Kwittken @holmesreport announces Agency Of Year Finalists http://t.co/ELsG5OBDGm @AllisonPR @KCOPR

9 minutes ago ReplyRetweetFavorite
Henson Consulting @Henson Consulting

Thrilled that HC has been named 2014 national Boutique Agency of the Year finalist by @holmesreport! http://t.co/tRqsdrk1FR

10 minutes ago ReplyRetweetFavorite
Victoria Gestner @Victoria Gestner

Thrilled that @HensonConsult has been named 2014 national Boutique Agency of the Year finalist by @holmesreport! http://t.co/J31GdV7OWP

11 minutes ago ReplyRetweetFavorite
Victoria Gestner @Victoria Gestner

RT @holmesreport: Holmes Report Announces Americas Agency Of The Year Finalists http://t.co/SNugPmL1tZ

12 minutes ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients