Home > News > EMEA >  Scotland Names Four To $1.6m North American Tourism Roster 

Scotland Names Four To $1.6m North American Tourism Roster

EMEA, Global, North America

Arun Sudhaman 31 Jul 2011

EDINBURGH--VisitScotland has named four agencies to oversee its consumer and B2B PR efforts in North America.

The decision comes after the Scottish tourist organization tendered the business, valued at as much as £1.6m, earlier this year.

The agency framework is divided into two briefs. Consumer PR duties, worth a maximum of $500K, have been awarded to incumbent firm Laura Davidson PR. The $1.2m B2B component, meanwhile, has been split between MWW Group, Weber Shandwick and Development Counsellors International.

The tender comes after the launch of the new ‘I am a Scot’ marketing campaign earlier this year, aimed at attracting more North American tourists to Scotland. The new push follows the big-budget 2009 Homecoming Scotland campaign.

North America is one of Scotland’s key tourism markets, accounting for 16 percent of all overseas visits. However, visitor numbers from the US and Canada have stagnated in recent years because of the economic downturn.

Earlier this year, Scotland also tendered a £500K international PR brief to attract investment into the country.

comments powered by Disqus

 

 

Archive

Capstone Hill Search @Capstone Hill Search

We are a big supporter of the public relations industry and its bodies! http://t.co/tXg4h0Z5Cs @ICCOpr @holmesreport #worldPRreport #PR

50 minutes ago ReplyRetweetFavorite
thomas look @thomas look

Congrats to Klas and Nader. OSK buys a majority stake in compuccino. A-2 acted as excl. deal advisory.http://t.co/t6uqpSerjH

1 hour ago ReplyRetweetFavorite
thomas look @thomas look

Congrats to Klas and Nader. OSK bought a majority stake in compuccino. A-2 acted as exclusive deal advisory. http://t.co/t6uqpSerjH

1 hour ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

RT @msl_group: [EVENT] Join our @gosaki and top industry experts at Beijing #In2Summit on Sept 18, 2014. http://t.co/qFuje1TBO7 http://t.co…

1 hour ago ReplyRetweetFavorite
MSLGROUP @MSLGROUP

[EVENT] Join our @gosaki and top industry experts at Beijing #In2Summit on Sept 18, 2014. http://t.co/qFuje1TBO7 http://t.co/B2lhVSU2qI

1 hour ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients