Home > News > EMEA >  Scotland Names Four To $1.6m North American Tourism Roster 

Scotland Names Four To $1.6m North American Tourism Roster

EMEA, Global, North America

Arun Sudhaman 31 Jul 2011

EDINBURGH--VisitScotland has named four agencies to oversee its consumer and B2B PR efforts in North America.

The decision comes after the Scottish tourist organization tendered the business, valued at as much as £1.6m, earlier this year.

The agency framework is divided into two briefs. Consumer PR duties, worth a maximum of $500K, have been awarded to incumbent firm Laura Davidson PR. The $1.2m B2B component, meanwhile, has been split between MWW Group, Weber Shandwick and Development Counsellors International.

The tender comes after the launch of the new ‘I am a Scot’ marketing campaign earlier this year, aimed at attracting more North American tourists to Scotland. The new push follows the big-budget 2009 Homecoming Scotland campaign.

North America is one of Scotland’s key tourism markets, accounting for 16 percent of all overseas visits. However, visitor numbers from the US and Canada have stagnated in recent years because of the economic downturn.

Earlier this year, Scotland also tendered a £500K international PR brief to attract investment into the country.

comments powered by Disqus

 

 

Archive

Ashleigh Mavros @Ashleigh Mavros

RT @CBUSRegion: Columbus-based @FahlgrenMortine among the fastest-growing PR firms nationwide http://t.co/IIQ3kyWyuv

24 minutes ago ReplyRetweetFavorite
Kaitlyn @Kaitlyn

Executive Summary: PR Industry Growth Surges To 11% in 2013 #worldPRreport via @holmesreport & @iccopr http://t.co/gLdZHlsp1z via @sharethis

28 minutes ago ReplyRetweetFavorite
Lauren Moore @Lauren Moore

Executive Summary: PR Industry Growth Surges To 11% in 2013 #worldPRreport via @holmesreport & @iccopr http://t.co/s0QPYZcTp3 via @sharethis

31 minutes ago ReplyRetweetFavorite
Shaleen Sehgal @Shaleen Sehgal

RT @HKStrategies_IN: IPAN H+K Strategies receiving the Gold #Sabre for #GVK from @ArunSudhaman @holmesreport @HKStrategies #Achievement htt…

1 hour ago ReplyRetweetFavorite
H+K Strategies @H+K Strategies

RT @HKStrategies_IN: IPAN H+K Strategies receiving the Diamond #Sabre for #Microsoft from @paulholmespr @holmesreport @HKStrategies http://…

2 hours ago ReplyRetweetFavorite
H+K Strategies @H+K Strategies

RT @HKStrategies_IN: IPAN H+K Strategies receiving the Gold #Sabre for #GVK from @ArunSudhaman @holmesreport @HKStrategies #Achievement htt…

2 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients