SINTRA, PORTUGAL—Burson-Marsteller, Edelman, Fleishman-Hillard, MSLGroup and Weber Shandwick are the five finalists for The Holmes Report’s Global Agency of the Year award, which will be announced and presented at the Global SABRE Awards dinner, to be held in conjunction with the International Communications Consultancies Organisation Summit 2011, held in Sintra, Portugal, on September 29 and 30.
The ICCO Summit,“PR Takes the Lead: The Industry in 2020” features speakers including Harold Burson, Lord Chadlington and Olivier Fleurot.
The SABRE dinner will be held on the evening of September 29, and will recognize Global Corporate, Consumer, Public Affairs, Technology, Healthcare and Digital Agencies of the Year, as well as SABRE Awards winners in close to 30 categories, the majority of them selected from among the honorees in our North America, EMEA and Asia-Pacific competitions.
Edelman, Ogilvy Public Relations Worldwide, and Weber Shandwick lead the way among the Global SABRE Nominees, with eight entries each, followed by Ketchum with seven. Other multiple nominees include Cohn & Wolfe and Text 100 (four nominees each) and Burson-Marsteller and Fleishman-Hillard (three nominees each).
A complete list of Global Agency of the Year honorees can be found below, along with the finalists for the Global SABRE Awards.
Nominees interested in attending both the ICCO Summit and the Global SABRE dinner canregister for those events via the ICCO website. A limited number of tickets will be made available for the dinner alone, and will go on sale later this week.
GLOBAL AGENCY OF THE YEAR NOMINEES
GLOBAL AGENCY OF THE YEAR
Burson-Marsteller
Edelman
Fleishman-Hillard
MSLGroup
Weber Shandwick
THE GLOBAL SABRE FOR OUTSTANDING CORPORATE AND FINANCIAL CONSULTANCY
Abernathy MacGregor
Blue Rubicon
Brunswick
Hering Schuppener
Kekst and Company
THE GLOBAL SABRE FOR OUTSTANDING PUBLIC AFFAIRS CONSULTANCY
APCO
Bell Pottinger
Burson-Marsteller
Glover Park
Portland
THE GLOBAL SABRE FOR OUTSTANDING CONSUMER CONSULTANCY
Coyne Public Relations
Exposure
Frank
Ketchum
Prime
THE GLOBAL SABRE FOR OUTSTANDING TECHNOLOGY CONSULTANCY
Bite Communications
Horn Group
Nelson Bostock
Octopus Group
Waggener Edstrom
THE GLOBAL SABRE FOR OUTSTANDING HEALTHCARE CONSULTANCY
Chandler Chicco Agency
Edelman
GCI Health
Tonic Life
WCG
THE GLOBAL SABRE FOR OUTSTANDING DIGITAL/SOCIAL CONSULTANCY
Edelman
Ogilvy Digital Influence
We Are Social
Weber Shandwick
Zocalo Group
GLOBAL SABRE NOMINEES
BUSINESS-TO-BUSINESS MARKETING
Creative Suite 5 Launch: Adobe Bites Back After Apple Clash
Adobe Systems with Edelman, United States
The Future of Airbus
Airbus with Good Relations, United Kingdom
Delivering the "Social Smarts" for Qualcomm China
Qualcomm with Burson-Marsteller, China
Leadership and Expertise During the Financial Crisis
Deloitte Banking with Hill & Knowlton, United States
PR Brainwave = Nestle Consumer Win
RAV/Green City Energy with Waggener Edstrom, Germany
CONSUMER MARKETING (EXISTING PRODUCT)
Most Honest City in America
Honest Tea with SS+K, United States
Surprisingly Lifebuoy
Unilever with Apex Communications Porter Novelli, Kenya
Are You Lenovo?
Lenovo with Spark Communications/Text 100, Asia
Shave Sutra: Shave India Movement 3
P&G Gillette (India) and Corporate Voice|Weber Shandwick
Bar Insurance & Butterfinger Defense League
Nestlé USA Butterfinger with GolinHarris, United States
CONSUMER MARKETING (NEW PRODUCT)
The Stoop Life Movement
Absolut Vodka with Ketchum, United States
Top-Notch Inside and Out! 00 Null Null on a Hygiene Mission
SC Johnson with Edelman, Germany
The Ford Fiesta Launch in Thailand
Ford Motor Company Asia Pacific and Africa with WPP X Team, Thailand
McDonald's "Make Room for Happiness"
McDonald's China with Weber Shandwick, China
Nissan LEAF: Shifting to Zero Emissions Launch Campaign
Nissan North America with Zócalo Group, United States
INTEGRATED MARKETING
Small Business Saturday
American Express OPEN with M Booth & Associates, United States
The Brothel in Almedalen
Jarfalla Tjejjour with gyro, Sweden
One New Change, One New Experience
Land Securities with Blue Rubicon, United Kingdom
Accenture's High Performance Delivered Advertising and Integrated Marketing Program
Accenture with Young & Rubicam
Parallel Lines
Philips with OneVoice
CORPORATE IMAGE
An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
General Motors with Weber Shandwick, United States
Spanair, an Amazing Company and Brand Turnaround
Spanair with Apple Tree Communications, Spain
What's In Your Genes?
Medco Health Solutions with Coyne PR, United States
Moscow-Vladivostok, Virtual Journey on Google Maps
Google Russia with Ketchum Maslov, Russia
Sutas Corporate Communication
Sutas with Grup7, Turkey
EMPLOYEE COMMUNICATIONS
Fuel Smart: American Airlines Employees Make a Difference
American Airlines with Weber Shandwick, United States
Crazy About Computers
Techteam Global Romania with The Practice, Romania
Dog-Napping the MD's Dog - Pfizer PawClub Internal Launch
Pfizer Animal Health Australia with Weber Shandwick, Australia
Y'a Pas de Malaise
Société Générale with Publicis Consultants, France
EDP OnTV
EDP, Portugal
EXECUTIVE LEADERSHIP
Rolling Thunder
Tata Consultancy Services, United States
Shell Energy Dialogue 2010
Shell Deutschland with MSLGroup, Germany
Make It So Campaign - Driving Australia's Brightest Minds Into Engineering
Engineers Australia with Pulse Communications (Ogilvy PR Australia)
FINANCIAL COMMUNICATIONS
From Obscurity to Outstanding
Hawaiian Airlines with Burson-Marsteller, United States
Kazakh Banking: It’s Not Funny Money! How Ogilvy PR Helped Sell a New Form of Bank Restructuring BTA Bank Kazakhstan with Ogilvy Public, United Kingdom
Light Up Japan
SBI Holdings, Inc. with Strategic Public Relations Group, Hong Kong
Akfen Holding’s Initial Public Offering
Afken Holding with Medyaevi Communications, Turkey
Annual Report 2009
Millennium bcp, Portugal
CAUSE-RELATED MARKETING
The Downy Touch of Comfort Program
Procter & Gamble with DeVries Public Relations, United States
Vac from the Sea
Electrolux with Prime, Sweden
From Love to Life: Avon Against Breast Cancer
Avon Bulgaria with All Channels Communications, Bulgaria
Big Kiss Gives Pampers and UNICEF a Lift
P&G Pampers with Fleishman-Hillard, United Kingdom
Special Olympics Organization
(SO), P&G Turkey with Medyaevi Communications, Turkey
COMMUNITY RELATIONS
Partners in Preservation Seattle
National Trust for Historic Preservation and American Express with Nyhus Communications, United States
Pen in Hand: Educating, Not Employing Children
Garanti Pension and Life Company with ARB Iletisim – Absolute Relationship Building, Turkey
2010 Best in Class Fund
Best Buy Canada with Weber Shandwick, Canada
The Cow Powered Datacenter
Hewlett-Packard with Bite Communications, United States
Beyond Platinum – Presenting A Nation’s Plans for Development
Royal Bafokeng Nation with College Hill, United Kingdom
CORPORATE RESPONSIBILITY
FedEx Sea Turtle Rescue – From Shell to Shining Sea
FedEx with Ketchum, United States
Driving Skills for Life CSR Program
Ford Motor Company - Asia Pacific and Africa with WPP Communications team for Ford Asia Pacific and Africa
Dancing from Disaster: Road to Recovery from Fukushima
Joban Kosan Co., Ltd. With Dentsu Public Relations Inc., Japan
Le Chiacchiere Stanno a Zero
Association of Beer & Malt Industries with Istituto Nazionale per la Comunicazione, Italy
Water Footprint Project
Unite Communications, Turkey
PUBLIC EDUCATION
“I’m a Donor”: Building the Social Institution of Blood Donation in Russia
Ministry of Health and Social Development of Russia with SPN Ogilvy, Russia
AMDD Public Awareness Program
American Medical Devices and Diagnostic Manufacturers' Association (AMDD) with COSMO Public Relations Corporation, Japan
Live On Ride On
Lifeline of Ohio with Fahlgren Mortine PR, United States
Toilet 2012.pl: We Change Toilets for Better
CWS-boco International with Fleishman-Hillard, Poland
Deutschland Findet Euch
Initiative Vermisste Kinder with fischer Appelt Relations, Germany
CRISIS MANAGEMENT
Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
American Airlines with Weber Shandwick, United States
Resisting Facebook Blitzkrieg – Successful Issue Management in Social Media
Liberty Direct with Walk & Talk, Poland
Be Proactive! Break the Crisis Before the Crisis Breaks!
TCL with Fleishman-Hillard, China
Tourism Crisis Management: Gulf Oil Spill
VisitFlorida with Ketchum, United States
Saving the 3rd Pillar of Slovakia’s Pension System
Association of Supplementary Pension Companies with Dynamic, Slovakia
ISSUES MANAGEMENT
Creating a Lifeline for LGBT Health Center
Howard Brown Health Center with Public Communications, United States
“Italian Nuclear Forum” - leading the debate on nuclear power in Italy
Forum Nucleare Italiano with Hill & Knowlton, Italy
A Lifetime Commitment to Safety
Goodyear China with Ogilvy Public Relations Shanghai, China
GE Innovation Barometer
GE with Edelman, United Kingdom
Fit for Work Europe
Abbott Laboratories with Weber Shandwick, United Kingdom
PUBLIC AFFAIRS
Resurrecting the RES
Iberdrola Renewables with The Glover Park Group, United States
Thank You, We're Leaving
Czech Doctor's Trade Union with Ewing Public Relations, Czech Republic
Every One
Save The Children (India) with Corporate Voice | Weber Shandwick, India
Together with Japan
Meat & Livestock Australia with Kreab Gavin Anderson
Smoke-Free Zone Turkey
Excel Communications, Turkey
CORPORATE MEDIA RELATIONS
A Boss Saves Job...Becomes Community Hero
Navistar International Corporation, United States
Digitising the Bletchley Park Archives
Hewlett-Packard with Edelman, United Kingdom
PNC's Growth Shines During Dark Economic Days
PNC Financial Services Group, Inc., United States
Harnessing Our People Power
McDonald's, United Kingdom
Followeme: The Search for the First MTV TJ
MTV with Edelman
PRODUCT MEDIA RELATIONS (CONSUMER)
Introducing the Lufthansa Airbus A380
Deutsche Lufthansa with Burson-Marsteller, Germany
OnLife
LG Electronics with Grayling, Poland
Kinect for Xbox 360 Launch
Microsoft with Edelman, United States
Au Bonheur Des Dents
Oral B with Cohn & Wolfe, France
Approval of Botox for the Treatment of Chronic Migraine
Allergan with Chandler Chicco Agency, United Kingdom
PRODUCT MEDIA RELATIONS (TRADE)
eStar: Plugging in to New Trucking Technology
Navistar with Ketchum, United States
Arjowiggins: Making Paper Fashionable
Arjowiggins with Lexis Public Relations, United Kingdom
Getting Ahead of Head Lice
Thornton & Ross with Pegasus PR, United Kingdom
Implanting the Mobile Bearing Hip in America
Stryker Orthopaedics with Kwittken & Company, United States
Smart Savings
VMWare with Brands2Life, United Kingdom
DIGITAL CAMPAIGN
An Increasingly Social Pfizer
Pfizer with United States
Game Set Match: IBM Sees Through Walls at Wimbledon
IBM with Ogilvy London, United Kingdom
Sony Ericsson Extra Time
Sony Ericsson with Waggener Edstrom Worldwide, Asia-Pacific
Music That Sucks
Electrolux with Prime, Sweden
The Book of Real Conversations
Yeni Raki with Zarakol Digital, Turkey
BLOGGER OUTREACH
Random Acts of Zhu
Cepia with Zeno Group, United States
Levi's Shape What's to Come
Levi's with Edelman, United Kingdom
Panasonic Solutions Company and Toughbook 31 Launch
Panasonic Solutions Company with Cohn & Wolfe, United States
Flip Your Profile
Cisco Consumer Products with Text 100, Singapore
America Runs on Dunkin'
Dunkin' Donuts with RF | Binder Partners, United States
SOCIAL MEDIA CAMPAIGN
Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick, United States
Facebook 2010 General Election
Facebook with Blue Rubicon, United Kingdom
Nokia Rangers
Nokia with Text 100
The Cottonelle Great Debate
Kimberly Clark, Cottonelle Brand with Ketchum, United States
Bring and Renew….
Triumph with Lift Consulting, Portugal
PUBLICITY STUNT
Philips Norelco: Deforest Yourself, Reforest the World
Philips with OneVoice, United States
Get Lost in the West End
West End Partnership with Cake, United Kingdom
A Woman's Stand
HRH Princess Reema Bint Bandar Al-Saud with Adalid Public Relations, Saudi Arabia
Museum of Science & Industry Seeks Roommate
Museum of Science & Industry with Public Communications, United States
Sending a Strong Signal to Save Lives
NXP Semiconductors with Text 100, EMEA
SPECIAL EVENT
The Regal Remix: Flipping the Script to Reach a Younger Prospect
Buick with Cohn & Wolfe, United States
Xacobeo: St James Way Around the World
Xacobeo 2010 with Llorente & Cuenca, Spain
Rock Gaga Style
Madame Tussauds Hong Kong with Ogilvy Public Relations Worldwide, Hong Kong
The Vibrant Gujarat 2011 Summit
Government of Gujarat with APCO Worldwide, India
Memoria da Agua
EPAL, Portugal
SPONSORSHIP
P&G Sponsors the Vancouver 2010 U.S. Olympic & Paralympic Teams
Procter & Gamble with Taylor Global, United States
British Gas Swimming Championship
British Gas with TVC, United Kingdom
Sagalassos Opening Ceremony of Antonine Nymphaeum
Aygaz with Lobby PR, Turkey
TRADE SHOW CAMPAIGN
Putting Ford Innovation Into the Consumer Electronics Spotlight
Ford Motor Company with WPP, United States
Facebook World First Drives Up Attendance by 30%
Grohe with Ogilvy Public Relations, United Kingdom
Diabetes Restaurant Month
Merck with GCI Health, United States
MARKETING TO MEN
Carlton Draught Wagyu Beef, Made from Beer
Carlton Draught with Pulse Communications (Ogilvy PR Australia), Australia
Gillette Fusion ProGlide Launch: Turning Skeptics Into Believers
Gillette with Porter Novelli, United States
Monday Opportunity to Talk: Mannot.co.uk
Pfizer with The Red Consultancy, United Kingdom
MARKETING TO WOMEN
Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF | Binder Partners, United States
Poise: Leveraging Laughs and Leaks
Poise, Kimberly-Clark Corporation with Marina Maher Communications, United States
eBay Fashion Outlet Launch
ebay.co.uk with Shine Communications, United Kingdom
Tom's of Maine Wicked Fresh! Wednesday Chat Series
Tom's of Maine with Cohn & Wolfe, United States
U by Kotex: Feminine Care with a Bold New Attitude
U by Kotex with Marina Maher Communications, United States
MARKETING TO YOUTH
Rom: Changing the Romanian Flag on the Package
Kandia Dulce with MCCANN ERICKSON GROUP, Romania
Skindividual
Cancer Research UK with Unity, United Kingdom
The Job Roast
The Confederation of Swedish Enterprise with JKL/MSL Stockholm, Sweden
After 125 Careers, Barbie Gets Her Geek On
Mattel with Ketchum, United States
HP Summer Camp
HP Sweden with Dahlheim & Sjoqvist, Sweden
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