NEW YORK—Weber Shandwick has hired Allyson Hugley as executive vice president of its measurement and analytics practice.
Based in New York, she will help to build the firm’s measurement and analytics offering, providing counsel to clients while working to develop and institutionalize proprietary approaches and tools. She will work closely with the measurement team and digital communications practice to apply metrics to digital, social and traditional campaigns.
Hugley brings more than 14 years of experience, most recently as senior vice president of insight creation at MSLGroup. Prior to MSLGROUP, Hugley was a research manager at Scholastic, a leading publisher and distributor of children’s books.
She has managed corporate communications, message effectiveness and audience measurement research for clients including the Partnership for a Drug Free America, the Office of National Drug Control Policy=, Philip Morris Youth Smoking Prevention, SADD, AARP, SIRIUS Satellite Radio and GE Medical Systems.
Hugley is the vice chair for the North American chapter of AMEC, the International Association for the Measurement and Evaluation of Communications.