Home > News > North America >  Breakenridge To Lead New PR Unit For Pure Performance 

Breakenridge To Lead New PR Unit For Pure Performance

North America

Holmes Report 25 Sep 2011

MARLBORO, NJ—Pure Performance, a consulting firm focused on enterprise resource planning and web strategy, has launched Pure Performance Communications, which will specialize in public relations, marketing and social media strategy, collaborative technology consulting and organizational training and workshops.

The new firm will be led by Deirdre Breakenridge, a 20-year public relations veteran who is author, with Brian Solis, of Putting the Public Back Into Public Relations and of PR 2.0. Breakenridge was previously president at Mango! Marketing and a cofounder of PRStudChat.

Pure Performance Communications works in a variety of industries including technology, consumer retail, healthcare, non-profit, education, security and broadcast.

According to Pure Performance founder MC Skrobola, who will also serve as chief technology officer of Pure Performance Communications, “It was a natural progression for us to create a division of Pure Performance with a strong focus on strategic communications through innovative technology. Today, consumers expect their communication to be meaningful and their brands to provide valuable information. They also require their brands to interact with them through their favorite channels, on the networks they enjoy and where they spend a bulk of time collaborating.”
 

Category : General

comments powered by Disqus

 

 

Archive

Bruno Ciano @Bruno Ciano

This is why you shouldn’t set compensation policy without consulting a PR professional http://t.co/wfe5cdZ2wv

24 minutes ago ReplyRetweetFavorite
Rebekah Iliff @Rebekah Iliff

RT @AirPR: #SEO, step aside. NEO (News Engine Optimization) has arrived: http://t.co/k60jeceP5r via @holmesreport

5 hours ago ReplyRetweetFavorite
Dave Sharp @Dave Sharp

Earning Media For Executive Visibility: How The Game Is Changing, And Why http://t.co/7wPRsWqZMF via @HolmesReport

5 hours ago ReplyRetweetFavorite
MDC Partners @MDC Partners

RT @AllisonPR: Excited to announce our Pacific Northwest expansion with the acquisition of @frausenews! Check it out http://t.co/8YpLhJxiJk

5 hours ago ReplyRetweetFavorite
Michael Bassik @Michael Bassik

RT @AllisonPR: Excited to announce our Pacific Northwest expansion with the acquisition of @frausenews! Check it out http://t.co/8YpLhJxiJk

5 hours ago ReplyRetweetFavorite
Asia Pacific News @Asia Pacific News

Report: PayPal Names Yvonne Koh To Lead Asia-Pacific Comms - The Holmes Report http://t.co/ovoNa0ciIa #AsiaPacific

5 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients