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Breakenridge To Lead New PR Unit For Pure Performance

North America

Holmes Report 25 Sep 2011

MARLBORO, NJ—Pure Performance, a consulting firm focused on enterprise resource planning and web strategy, has launched Pure Performance Communications, which will specialize in public relations, marketing and social media strategy, collaborative technology consulting and organizational training and workshops.

The new firm will be led by Deirdre Breakenridge, a 20-year public relations veteran who is author, with Brian Solis, of Putting the Public Back Into Public Relations and of PR 2.0. Breakenridge was previously president at Mango! Marketing and a cofounder of PRStudChat.

Pure Performance Communications works in a variety of industries including technology, consumer retail, healthcare, non-profit, education, security and broadcast.

According to Pure Performance founder MC Skrobola, who will also serve as chief technology officer of Pure Performance Communications, “It was a natural progression for us to create a division of Pure Performance with a strong focus on strategic communications through innovative technology. Today, consumers expect their communication to be meaningful and their brands to provide valuable information. They also require their brands to interact with them through their favorite channels, on the networks they enjoy and where they spend a bulk of time collaborating.”

Category : General

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Carolina Olmedo @Carolina Olmedo

RT @DavidBrain: Delighted to be recognized by @HolmesReport as Asia-Pacific Digital Consultancy of Year: http://t.co/l7P3Bk8QBF @EdelmanDi…

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Rachel راشيل @Rachel راشيل

RT @EdelmanAPACMEA: Thrilled to be recognized by The @HolmesReport as the Asia-Pacific #Digital Consultancy of the Year: http://t.co/cLoTsy…

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David Schneider @David Schneider

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Weber Shandwick AP @Weber Shandwick AP

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Weber Shandwick ID @Weber Shandwick ID

Welcoming the morning with great news. Weber Shandwick has been named Consultancy of the Year http://t.co/iaNkgrOVn2 @EngagingAlways

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