MARLBORO, NJ—Pure Performance, a consulting firm focused on enterprise resource planning and web strategy, has launched Pure Performance Communications, which will specialize in public relations, marketing and social media strategy, collaborative technology consulting and organizational training and workshops.
The new firm will be led by Deirdre Breakenridge, a 20-year public relations veteran who is author, with Brian Solis, of Putting the Public Back Into Public Relations and of PR 2.0. Breakenridge was previously president at Mango! Marketing and a cofounder of PRStudChat.
Pure Performance Communications works in a variety of industries including technology, consumer retail, healthcare, non-profit, education, security and broadcast.
According to Pure Performance founder MC Skrobola, who will also serve as chief technology officer of Pure Performance Communications, “It was a natural progression for us to create a division of Pure Performance with a strong focus on strategic communications through innovative technology. Today, consumers expect their communication to be meaningful and their brands to provide valuable information. They also require their brands to interact with them through their favorite channels, on the networks they enjoy and where they spend a bulk of time collaborating.”