Home > News > North America >  Gibbs & Soell Wins Consolidated Syngenta Business 

Gibbs & Soell Wins Consolidated Syngenta Business

North America

Holmes Report 02 Oct 2011

GREENSBORO, NC—Agribusiness and biotechnology giant Syngenta has named Gibbs & Soell Public Relations and Martin Williams Advertising agencies of record for its agricultural business in the United States. Both agencies were incumbents.

Syngenta previously had separate advertising and PR agencies for its crop protection and seeds businesses, but announced earlier this year that it would fully integrate those businesses to focus on the customer and develop technology solutions under a new business structure organized by crop. That decision led to a consolidation of agency responsibilities.

Gibbs & Soell has worked with Syngenta Crop Protection and its legacy companies since 1971, while the seeds brands had been handled since 2008 by Weber Shandwick.
 

comments powered by Disqus

 

 

Archive

Iain Twine @Iain Twine

RT @EdelmanAPACMEA: Humbled by our 7 consultancy and 23 SABRE Asia-Pacific nominations by @holmesreport - good luck to all of the finalists…

1 hour ago ReplyRetweetFavorite
Tim Inthirakoth @Tim Inthirakoth

Go @webershandwick! Holmes Report Announces Asia-Pacific Consultancy Of The Year Finalists http://t.co/0ntWj4LBei via @HolmesReport

1 hour ago ReplyRetweetFavorite
Weber Shandwick AP @Weber Shandwick AP

Thanks @holmesreport for nominating us for APAC Consultancy of the Year! http://t.co/w0O3TK5Tkd

2 hours ago ReplyRetweetFavorite
Edelman APACMEA @Edelman APACMEA

Humbled by our 7 consultancy and 23 SABRE Asia-Pacific nominations by @holmesreport - good luck to all of the finalists #sabreawards

3 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients