Home > News > EMEA >  MSLGroup Wins €2.3m Invest In France Assignment 

MSLGroup Wins €2.3m Invest In France Assignment

EMEA, Global

Photo credit: Jacque Davis

Paul Holmes 19 Oct 2011

PARIS—MSLGroup has been awarded a €2.3 million, 15-month contract from Invest in France to promote international investment in France.

The pitch was led by Publicis Consultants in France, which has pitched unsuccessfully for the prestigious account in the past. MSLGroup regional president Farbries Fries attributes the firm’s success this time around to increased collaboration across a network that includes the former Publicis, MSL and JKL brands, as well as specialist firms such as Kekst and Company in New York.

MSLGroup’s recent acquisitions may also have played a role: the account is particularly focused on developing markets such as Brazil, China, and India—where the group has acquired Andreoli, Hanmer and 20:20, and Eastwei and Genedigi respectively—and to a lesser extent in the US.

Ogilvy Public Relations was the incumbent agency.
 

Category : General

Tags : Economic development

comments powered by Disqus

 

 

Archive

The Practice @The Practice

@holmesreport thank you for sharing our great news!!!

22 minutes ago ReplyRetweetFavorite
The Practice @The Practice

RT @holmesreport: Romanian PR Firm The Practice Becomes Part Of MSLGroup http://t.co/ZDLQisdDxH

22 minutes ago ReplyRetweetFavorite
Aydın Sün @Aydın Sün

RT @holmesreport: Register for Beijing #in2summit on 18/9 & learn from senior execs at Microsoft, Nike, Baidu, P&G, Lenovo & Samsung http:/…

31 minutes ago ReplyRetweetFavorite
Comm. News Live @Comm. News Live

Romanian PR Firm The Practice Becomes Part Of MSLGroup via @holmesreport | http://t.co/77iAlrUFxr

39 minutes ago ReplyRetweetFavorite
MSLGROUP EMEA @MSLGROUP EMEA

RT @holmesreport: Romanian PR Firm The Practice Becomes Part Of MSLGroup http://t.co/ZDLQisdDxH

50 minutes ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients