Home > News > EMEA >  MSLGroup Wins €2.3m Invest In France Assignment 

MSLGroup Wins €2.3m Invest In France Assignment

EMEA, Global

Photo credit: Jacque Davis

Paul Holmes 19 Oct 2011

PARIS—MSLGroup has been awarded a €2.3 million, 15-month contract from Invest in France to promote international investment in France.

The pitch was led by Publicis Consultants in France, which has pitched unsuccessfully for the prestigious account in the past. MSLGroup regional president Farbries Fries attributes the firm’s success this time around to increased collaboration across a network that includes the former Publicis, MSL and JKL brands, as well as specialist firms such as Kekst and Company in New York.

MSLGroup’s recent acquisitions may also have played a role: the account is particularly focused on developing markets such as Brazil, China, and India—where the group has acquired Andreoli, Hanmer and 20:20, and Eastwei and Genedigi respectively—and to a lesser extent in the US.

Ogilvy Public Relations was the incumbent agency.
 

Category : General

Tags : Economic development

comments powered by Disqus

 

 

Archive

Rebecca Buttle @Rebecca Buttle

RT @aartishah: Fastest growing US PR firms: @PadillaCRT, @zenogroup, @HighwirePR, @racepointglobal, @BatemanGroupPR, #WorldPRreport http://…

32 minutes ago ReplyRetweetFavorite
Comm. News Live @Comm. News Live

Energy Firm SSE Calls In Porter Novelli For Consumer Project via @holmesreport | http://t.co/JhV6QNquM9

2 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Energy Firm SSE Calls In Porter Novelli For Consumer Project http://t.co/Rnop1ChNMf

3 hours ago ReplyRetweetFavorite
Claire Bridges @Claire Bridges

Feeling Friday afternoonish? Take 5 mins with a cuppa & complete our PR state of the nation 2014 study http://t.co/imuCCAuQRx @holmesreport

4 hours ago ReplyRetweetFavorite
Todd Vendituoli @Todd Vendituoli

RT @LandisComm: #FF: @TALV58 @SCRspain @david_landis @GiantStepD @10BestPR @ShelbyRay @tylerarnold @HMA_PR @aartishah @CastleGRP @PRGN @Hol…

6 hours ago ReplyRetweetFavorite
LandisCommunications @LandisCommunications

#FF: @TALV58 @SCRspain @david_landis @GiantStepD @10BestPR @ShelbyRay @tylerarnold @HMA_PR @aartishah @CastleGRP @PRGN @HolmesReport @alemal

6 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients