Home > News > EMEA >  MSLGroup Wins €2.3m Invest In France Assignment 

MSLGroup Wins €2.3m Invest In France Assignment

EMEA, Global

Photo credit: Jacque Davis

Paul Holmes 19 Oct 2011

PARIS—MSLGroup has been awarded a €2.3 million, 15-month contract from Invest in France to promote international investment in France.

The pitch was led by Publicis Consultants in France, which has pitched unsuccessfully for the prestigious account in the past. MSLGroup regional president Farbries Fries attributes the firm’s success this time around to increased collaboration across a network that includes the former Publicis, MSL and JKL brands, as well as specialist firms such as Kekst and Company in New York.

MSLGroup’s recent acquisitions may also have played a role: the account is particularly focused on developing markets such as Brazil, China, and India—where the group has acquired Andreoli, Hanmer and 20:20, and Eastwei and Genedigi respectively—and to a lesser extent in the US.

Ogilvy Public Relations was the incumbent agency.
 

Category : General

Tags : Economic development

comments powered by Disqus

 

 

Archive

liviu cracea @liviu cracea

@holmesreport @MonicaJitariuc @ProcterGamble un bocciu /

2 hours ago ReplyRetweetFavorite
Yves Behar @Yves Behar

RT @smedleyus: Quick write-up on my @holmesreport #PRSummit session with @yvesbehar >> http://t.co/rOtfOcIr6h

11 hours ago ReplyRetweetFavorite
Gilad de Vries @Gilad de Vries

RT @Outbrain: “Earned media has never had a persuasion problem. The problem it has is distribution.” @jeffpyatt http://t.co/fBRkCS62ex @Hol…

11 hours ago ReplyRetweetFavorite
Lars Gronseth @Lars Gronseth

RT @noradno: Thank you @holmesreport for this wunderful recognition of "Born Again" Simulator http://t.co/ojJw3k5nJe at #SabreAwards @gamb…

11 hours ago ReplyRetweetFavorite
Maggie @Maggie

RT @nowsourcing: Why “I’m just doing my job” Shouldn’t Be Your Mantra http://t.co/HAD8l2GCqW (cc @dmscott @holmesreport @StRegisBHresort)

13 hours ago ReplyRetweetFavorite
St Regis Bal Harbour @St Regis Bal Harbour

RT @nowsourcing: Why “I’m just doing my job” Shouldn’t Be Your Mantra http://t.co/HAD8l2GCqW (cc @dmscott @holmesreport @StRegisBHresort)

14 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients