Home > News > EMEA >  MSLGroup Wins €2.3m Invest In France Assignment 

MSLGroup Wins €2.3m Invest In France Assignment

EMEA, Global

Photo credit: Jacque Davis

Paul Holmes 19 Oct 2011

PARIS—MSLGroup has been awarded a €2.3 million, 15-month contract from Invest in France to promote international investment in France.

The pitch was led by Publicis Consultants in France, which has pitched unsuccessfully for the prestigious account in the past. MSLGroup regional president Farbries Fries attributes the firm’s success this time around to increased collaboration across a network that includes the former Publicis, MSL and JKL brands, as well as specialist firms such as Kekst and Company in New York.

MSLGroup’s recent acquisitions may also have played a role: the account is particularly focused on developing markets such as Brazil, China, and India—where the group has acquired Andreoli, Hanmer and 20:20, and Eastwei and Genedigi respectively—and to a lesser extent in the US.

Ogilvy Public Relations was the incumbent agency.
 

Category : General

Tags : Economic development

comments powered by Disqus

 

 

Archive

Allison+Partners @Allison+Partners

.@WolfmanChina shares insights on the shift brands are making from being global to tribal at the In2Summit in Beijing.http://t.co/fHEGzL1w5O

33 minutes ago ReplyRetweetFavorite
Andrea Lekushoff @Andrea Lekushoff

RT @holmesreport: #WPRF2014 is underway: WEF's Martina Larkin, OECD's Anthony Gooch, JUCCE's Peggy Liu & Telefonica's David del Val http://…

56 minutes ago ReplyRetweetFavorite
Teresa Domingues @Teresa Domingues

#Youth #customerengagement and #brandloyal thoughts. Check out: Youth Marketing In 2014: A Guide http://t.co/auEIfmS2CN via @HolmesReport

1 hour ago ReplyRetweetFavorite
Wagemark @Wagemark

RT @HighPayCentre: Income #inequality and tax avoidance take toll on corporate reputation: http://t.co/RZgOYAv5Cz

1 hour ago ReplyRetweetFavorite
Tracy Shildrick @Tracy Shildrick

RT @HighPayCentre: Income #inequality and tax avoidance take toll on corporate reputation: http://t.co/RZgOYAv5Cz

1 hour ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients