Home > News > EMEA >  MSLGroup Wins €2.3m Invest In France Assignment 

MSLGroup Wins €2.3m Invest In France Assignment

EMEA, Global

Photo credit: Jacque Davis

Paul Holmes 19 Oct 2011

PARIS—MSLGroup has been awarded a €2.3 million, 15-month contract from Invest in France to promote international investment in France.

The pitch was led by Publicis Consultants in France, which has pitched unsuccessfully for the prestigious account in the past. MSLGroup regional president Farbries Fries attributes the firm’s success this time around to increased collaboration across a network that includes the former Publicis, MSL and JKL brands, as well as specialist firms such as Kekst and Company in New York.

MSLGroup’s recent acquisitions may also have played a role: the account is particularly focused on developing markets such as Brazil, China, and India—where the group has acquired Andreoli, Hanmer and 20:20, and Eastwei and Genedigi respectively—and to a lesser extent in the US.

Ogilvy Public Relations was the incumbent agency.
 

Category : General

Tags : Economic development

comments powered by Disqus

 

 

Archive

Dominique Martin @Dominique Martin

Why buying #Twitter followers, use Follow/UnFollow do not pay and are risky for your reputation http://t.co/yHiJs5F8Vj

9 minutes ago ReplyRetweetFavorite
Christopher @Christopher

RT @jeremywoolf: RT @holmesreport: Dropbox Brings On Text100 For Enterprise Work http://t.co/DzwzzoSvJD

56 minutes ago ReplyRetweetFavorite
Mary Rose Ramos @Mary Rose Ramos

RT @RockProcurement: Congrats @allisonpr @scottallisonpr Zynga Brings On Allison & Partners Amid Company Transition http://t.co/2II2QldLm5…

1 hour ago ReplyRetweetFavorite
SPAG Asia @SPAG Asia

RT @holmesreport: Microsoft Reviews India PR Duties http://t.co/QKs4Tge9HC

1 hour ago ReplyRetweetFavorite
aartishah @aartishah

RT @ArunSudhaman: 20 May in London RT @holmesreport: What will the future of engagement look like? #in2summit http://t.co/WaSgEGH72c

1 hour ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Social media super-users are hurting your communications strategy. Racepoint Global’s @plppoliticspro explains why: http://t.co/tER2kG8HfB

1 hour ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients