Home >  Lippe Taylor Lands Elizabeth Arden PR Duties 

Lippe Taylor Lands Elizabeth Arden PR Duties

Global, North America

Arun Sudhaman 18 Jan 2012

NEW YORK--Beauty brand Elizabeth Arden has appointed Lippe Taylor to handle consumer PR activities, following an extensive agency search.

Lippe Taylor becomes the first PR firm appointed to work across the overall Elizabeth Arden brand.

The $1.2bn company is understood to have considered proposals from other contenders before selecting Lippe Taylor late last year. The account is being led by the firm’s MD, Jessica DiPietro.

Independent firm Lippe Taylor is particularly well-known for its marketing to women prowess, with a client roster that is dominated by fashion, beauty and health clients.

“We have a real heritage in marketing to women, deep experience in the beauty industry, and experience in building brands,” said Lippe Taylor president Jim Joseph. “It’s also a really nice cultural match.”

Founded in 1910, Elizabeth Arden is considered a pioneer in terms of beauty branding, with a product range that encompasses skincare, cosmetics and fragrances, along with its Red Door spas. Key competitors include L’Oreal, Estee Lauder and Revlon.

The company’s results for its most-recently completed fiscal year, ending 30 June 2011, demonstrated an increase in net sales of almost six percent, driven by international growth and a marketing realignment that helped branded product sales grow by eight percent.

Lippe Taylor also recently retained its six-year hold as Ikea’s corporate AOR.

comments powered by Disqus

 

 

Archive

Eleven PR Australia @Eleven PR Australia

'@holmesreport thanks for making us Australia Consultancy of the Year 2013! http://t.co/mjww9vlaML

2 hours ago ReplyRetweetFavorite
David Landis @David Landis

Are #LGBT #PR & communications pros shattering the glass ceiling? Read @OutAndEqual's latest blog: http://t.co/yfepQklg6F via @HolmesReport

8 hours ago ReplyRetweetFavorite
Stigmabase | DE @Stigmabase | DE

DE-News : German PR firm Oliver Schrott Kommunikation (OSK) has acquired a majority stake in Berlin digital shop... http://t.co/vjpikwBOJR

9 hours ago ReplyRetweetFavorite
Arun Sudhaman @Arun Sudhaman

RT @aartishah: RT @holmesreport: Don't miss the 2015 In2 SABRE Awards, focused on content, social media & analytics. http://t.co/aGcr1Vl0xo

9 hours ago ReplyRetweetFavorite
aartishah @aartishah

RT @holmesreport: Don't miss the 2015 In2 SABRE Awards, focused on content, social media & analytics. http://t.co/aGcr1Vl0xo

9 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Don't miss the 2015 In2 SABRE Awards, focused on content, social media & analytics. http://t.co/SVxQVq7Dnr http://t.co/r4et24sBwj

9 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients