Home >  Lippe Taylor Lands Elizabeth Arden PR Duties 

Lippe Taylor Lands Elizabeth Arden PR Duties

Global, North America

Arun Sudhaman 18 Jan 2012

NEW YORK--Beauty brand Elizabeth Arden has appointed Lippe Taylor to handle consumer PR activities, following an extensive agency search.

Lippe Taylor becomes the first PR firm appointed to work across the overall Elizabeth Arden brand.

The $1.2bn company is understood to have considered proposals from other contenders before selecting Lippe Taylor late last year. The account is being led by the firm’s MD, Jessica DiPietro.

Independent firm Lippe Taylor is particularly well-known for its marketing to women prowess, with a client roster that is dominated by fashion, beauty and health clients.

“We have a real heritage in marketing to women, deep experience in the beauty industry, and experience in building brands,” said Lippe Taylor president Jim Joseph. “It’s also a really nice cultural match.”

Founded in 1910, Elizabeth Arden is considered a pioneer in terms of beauty branding, with a product range that encompasses skincare, cosmetics and fragrances, along with its Red Door spas. Key competitors include L’Oreal, Estee Lauder and Revlon.

The company’s results for its most-recently completed fiscal year, ending 30 June 2011, demonstrated an increase in net sales of almost six percent, driven by international growth and a marketing realignment that helped branded product sales grow by eight percent.

Lippe Taylor also recently retained its six-year hold as Ikea’s corporate AOR.

comments powered by Disqus

 

 

Archive

Leigh Poellmann @Leigh Poellmann

RT @Michaelmurphypr: What 3 questions will determine if your company is crisis prone? http://t.co/4ix8P8Hkux @holmesreport #crisismanageme…

1 hour ago ReplyRetweetFavorite
ProgramaDeboraPorto @ ProgramaDeboraPorto

Gostei de um vídeo @YouTube de @holmesreport http://t.co/5UezWjzJmP PRSummit 2014: The Role of Small Data in Digital Reputation

3 hours ago ReplyRetweetFavorite
Corey duBrowa @Corey duBrowa

@DrMissy743 @holmesreport Thanks Aunt Missy ;)

3 hours ago ReplyRetweetFavorite
Lamine Ghettas @Lamine Ghettas

RT @ActivelyDigital: New report from Cone Communications Digital Activism Study: "Online Engagement Leads to Greater Support for Causes" ht…

7 hours ago ReplyRetweetFavorite
DigitalActivism Proj @DigitalActivism Proj

New report from Cone Communications Digital Activism Study: "Online Engagement Leads to Greater Support for Causes" http://t.co/4cEibhNzXP

7 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients