AKRON, OH—The Goodyear Tire & Rubber Company has named Christopher Curran vice president of public relations and communications for its North American tire business.
Most recently, Curran was director of communications and issues management for The ServiceMaster Company, one of the world's largest residential and commercial services networks, although his past experience also includes roles in the consumer products and healthcare industries.
While at ServiceMaster, Curran developed and implemented communications strategies for the overall company and its eight brands, including TruGreen, Terminix and others. He developed ServiceMaster's first social media strategy and established an employee advocacy website to increase effective employee engagement with external audiences.
Earlier, he served as senior manager of corporate communications at Cadbury Schweppes from 2000 to 2003, and led global public relations and investor relations for Esselte Corporation, a global consumer goods manufacturer.