Home >  LinkedIn Selects Maloney & Fox To Boost User Engagement 

LinkedIn Selects Maloney & Fox To Boost User Engagement

Global, North America

Arun Sudhaman 30 Jan 2012

MOUNTAIN VIEW, CA--LinkedIn has selected Maloney & Fox to reinvigorate its brand and boost engagement with users.

The business-focused social networking site handed US PR duties to the New York firm following a competitive review that featured other consumer agencies. The business was previously handled by M.Cader PR.

According to Maloney & Fox partner and co-founder Brian Maloney, LinkedIn wants its current user base, which now stands at more than 135 million members, to gain a better understanding of the site’s various tools.

“Our job is to elevate the understanding of the services that it provides to help professionals enhance their career,” said Maloney.

In addition, he added, the firm will work on capturing new users.

“The brand is so spectacular, and awareness is strong,” said Maloney. “We know the real value is to activate and engage people and get them to take action.”

Among social networking sites, LinkedIn trails only Twitter and Facebook. Last year it expanded its geographic footprint and services such as mobile apps, in a bid to improve scale and engagement, doubling its user base in the process.

In particular, the tool has become a popular way to investigate potential employees, with a new ‘Apply with LinkedIn’ feature expected to deliver revenue growth this year.  

comments powered by Disqus




Tim Edgar @Tim Edgar

Holmes Report Announces Asia-Pacific Consultancy Of The Year Finalists http://t.co/VWXYtCqHfO via @HolmesReport

6 minutes ago ReplyRetweetFavorite
Ameya Sirur @Ameya Sirur

RT @holmesreport: Payment Player ACI Hands Multi-Market Brief To Bite http://t.co/n6pJT1a5q4

9 minutes ago ReplyRetweetFavorite
Vicky Hope Bond @Vicky Hope Bond

RT @Jen_ChristieUK: Excited to officially welcome Tara O'Donnell to the team as the new UK MD @text100uk http://t.co/LaT9hCoH1t

28 minutes ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Satire website apologises to Bell Pottinger after ISIS story http://t.co/xBiXpsEq7o via @bi_politics

32 minutes ago ReplyRetweetFavorite
 Christopher @ Christopher

A big welcome to Tara O’Donnell, our new UK MD @text100 @text100uk http://t.co/j8WPGajZfq  

33 minutes ago ReplyRetweetFavorite
Comm. News Live @Comm. News Live

Payment Player ACI Hands Multi-Market Brief To Bite via @holmesreport | http://t.co/HEx7e92cpF

49 minutes ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients