NEW YORK—DiGennaro Communications of New York and London-based Eulogy! have formed a strategic partnership to service clients in the media, marketing, entertainment and tech sectors. The agencies will collaborate to offer cross-border public relations strategy and implementation and will also offer an employee exchange program.
The DGC/Eulogy! Partnership launches with two clients: global media agency MEC and global brand strategy agency The Brand Union, both owned by WPP.
According to Lara Leventhal, managing director of Eulogy, “We've been looking at the best way to enhance the services we offer our clients in the US market for some time. In our discussions with DGC it became apparent there was not only a complementary culture but a common skill set. The media, advertising, marketing services and digital communities are seeking out global opportunities and need PR support that mirrors this.”
DiGennaro Communications specializes in the marketing, media, entertainment and business sectors, with clients such as GroupM, David & Goliath, Goodby, Silverstein & Partners, Mr Youth, Organic and Live Nation.
Eulogy launched in 1996 and is one of the top 20 independent PR agencies in the UK, working across business-to-business and consumer sectors for clients such as The Brand Union, Gyro, MEC, APA, ABC, NRS, Royal Mail, Santander, Panasonic, Paramount Home Entertainment, Disney, Apollo Cinemas, and Brown Forman.