Home >  Edelman Unveils New Firm Krispr For Kellogg Business 

Edelman Unveils New Firm Krispr For Kellogg Business

Global, North America

Arun Sudhaman 12 Feb 2012

CHICAGO--One month after winning Kellogg’s North American PR duties, Edelman has unveiled new firm Krispr Communications to service the business.

Krispr replaces “K Group”, the conflict offering that Edelman used to contend for the $4m account, because of existing relationships with Kellogg competitors such as Quaker Oats.

The new shop is headed by Edelman Chicago GM and deputy EVP Kathy Krenger, a former director of marketing at Kellogg. It is located in both Chicago and Battle Creek, Michigan, where the cereal giant’s HQ is situated.

Edelman representatives declined to comment on whether Krispr would service Kellogg alone, or attempt to develop other accounts. Likewise, no comment was forthcoming on Krispr’s staffing plans.

The issue of client conflict has dogged the Kellogg’s pitch, forcing initial winner Weber Shandwick to dramatically resign the account. After selecting Edelman two months later, Kellogg communications director Brand Ruff said that K Group would “provide a unique solution for our brands…dedicated exclusively to Kellogg.”
 

comments powered by Disqus

 

 

Archive

Comm. News Live @Comm. News Live

Edelman China Chief Steven Cao Absent Amid Rui Chenggang Investigation via @holmesreport | http://t.co/hM1RBULnCY

20 minutes ago ReplyRetweetFavorite
Comm. News Live @Comm. News Live

Edelman China Chief Steven Cao Absent Amid Rui Chenggang Investigation via @holmesreport | http://t.co/hM1RBULnCY

20 minutes ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Edelman China Chief Steven Cao Absent Amid Rui Chenggang Investigation http://t.co/KzBCviGDSI

43 minutes ago ReplyRetweetFavorite
Arun Sudhaman @Arun Sudhaman

RT @holmesreport: Baidu, P&G, Emirates Join In2Summit Beijing Lineup http://t.co/DAXEQYLRiA

48 minutes ago ReplyRetweetFavorite
Arun Sudhaman @Arun Sudhaman

RT @holmesreport: Global Comms Head Scott Sykes Departs Huawei http://t.co/WY4U4QgEOL

48 minutes ago ReplyRetweetFavorite
PR-Net @PR-Net

Interesting read following @AbelMike meeting http://t.co/UGs2fNDfhl

1 hour ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients