Home > News > Asia Pacific >  Singapore Airlines' Scoot Hires Fleishman-Hillard To Build Brand 

Singapore Airlines' Scoot Hires Fleishman-Hillard To Build Brand

Asia Pacific, Global

Holmes Report 13 Mar 2012

SINGAPORE--Scoot, Singapore Airlines' new low-cost carrier, has named Fleishman-Hillard as its agency-of-record in Asia-Pacific. 

F-H prevailed in a competitive review against several other firms, as revealed by the Holmes Report last month. 

The agency will work with Scoot to raise awareness of its brand and strengthen its overall reputation throughout 2012, as Scoot aims to expand its market position and attract travelers to its new routes and services.

“Not only is Scoot an exciting, up-and-coming airline, it’s also a novel and unconventional carrier that offers a world of possibilities for travelers,” said Tarun Deo, Fleishman-Hillard managing director, Southeast Asia and India.

Scoot was unveiled last year, and will soon commence flights to Australia and China, before expanding to destinations in India, Europe, Africa and the Middle East. The airline is viewed as a move by Singapore Airlines to prevent low-cost carriers such as AirAsia and Jetstar from further eating into its market share.

Last year, Scoot selected boutique firms Sparkfury and Tangoshark to handle creative and interactive duties, respectively. The airline calls its attitude toward customer satisfaction 'Scootitude'.

“We’re glad to be working with Fleishman-Hillard – clearly an agency that understands our passion for great value and great fun,” said Scoot’s CEO, Campbell Wilson.

comments powered by Disqus

 

 

Archive

GabrielaLungu @GabrielaLungu

Many interesting topics & speakers at #In2Summit in #London - don't miss out! See you there! http://t.co/bvt245ZU5m

1 hour ago ReplyRetweetFavorite
GabrielaLungu @GabrielaLungu

Thanks @holmesreport for asking me to lead the "Tomorrow’s campaigns" section at In2 Summit on May 20th in #London! http://t.co/oWk7f3A9mK

1 hour ago ReplyRetweetFavorite
Bill Marczak @Bill Marczak

RT @BHWatch: #Bahrain Retains Bell Pottinger For Lucrative Global PR Mandate. http://t.co/qwWtdM8pGH

1 hour ago ReplyRetweetFavorite
Pierre Le Leannec @Pierre Le Leannec

RT @holmesreport: Dropbox Brings On Text 100 For Enterprise Work http://t.co/NdR7QFBsKq

1 hour ago ReplyRetweetFavorite
Thando Ntsinde @Thando Ntsinde

RT @janinehills: @CouncilPRFirms @DaveSenay @holmesreport huge congrats. ..keep leading the way.@VumaReputation

1 hour ago ReplyRetweetFavorite
Tami Casey @Tami Casey

Why Buying Twitter Followers Doesn’t Pay http://t.co/8Jr5JPLt3W via @holmesreport

4 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients