Home > News > EMEA >  Samsung Eyes Football Boost In New Agency Review 

Samsung Eyes Football Boost In New Agency Review

EMEA, Global

Arun Sudhaman 13 Mar 2012

LONDON--Samsung Electronics has put a new $500K PR brief up for grabs, aimed at boosting the brand’s association with football.

The review comes ahead of the UEFA 2012 European Championships later this year. Although Samsung is not a tournament sponsor, the company is hoping to develop a campaign that successfully taps into the passion that football inspires among European fans.

In particular, it is understood that Samsung wants to position its TVs as the best products for viewing football, based on both product quality, and the ability of its Smart TV range to help viewers access social media while watching games.

Accordingly, the campaign is expected to include a significant social media component, and a specific focus on growing sales.

Of Samsung’s rivals, both Sharp and Canon are official Euro 2012 sponsors. Samsung has deals with many European football clubs, notably Chelsea FC.

The company is also a long-term top-tier Olympic sponsor. Last year, it named roster agency A&R to handle its Olympics PR efforts, which will focus on its mobile products.

In addition, it is understood that the PR review for its Paralympic Games sponsorship has restarted, after agencies were briefed last year. Samsung briefs are typically contested by Edelman subsidiary A&R and Weber Shandwick.

Agency presentations are due to take place in the UK later this week.

Samsung representatives did not respond to request for comment as this story went live. 

comments powered by Disqus

 

 

Archive

Burson-Marsteller @Burson-Marsteller

Congratulations to our @GenesisBM colleagues and clients on tonight's @holmesreport #SABREAwards #SouthAsia wins! http://t.co/eWhxUzTO0Y

1 hour ago ReplyRetweetFavorite
nikhil dey @nikhil dey

RT @psagarindia: So proud of @GenesisBM @deydreaming @Atularcher @glitterwall @vandyysandyy and rest of the team. Thanks @holmesreport

3 hours ago ReplyRetweetFavorite
nik done @nik done

Is The PR Industry Creative Enough? Your Opinion Matters http://t.co/qC2qAe08DT via @HolmesReport @NowGoCreate @Hello_Unity

3 hours ago ReplyRetweetFavorite
Rebekah Iliff @Rebekah Iliff

Executive Summary: PR Industry Growth Surges To 11% in 2013 #worldPRreport via @holmesreport & @iccopr http://t.co/5tmr3zE7oc via @sharethis

4 hours ago ReplyRetweetFavorite
Nyhus Communications @Nyhus Communications

RT @IPREX_Global: 8 @IPREX_Global firms @holmesreport @ICCOpr Top 250 @FWV_US @FahlgrenMortine @makovsky @Saxum_US @nyhus @Whyte_CA @crossr…

4 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients