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Holmes Group Announces Diamond and Gold SABRE Finalists

North America

Holmes Report 26 Mar 2012

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR

Starbucks Brand Transformation
Starbucks with Edelman

Closing the Perception Gap: Compelling Content Paves GM's Way Back to No. 1
General Motors with Weber Shandwick

Ford Motor Company 2012: "We're A Technology Company”
Ford Motor Company with WPP

Redbox: Physical Media is Not Dead
Redbox with Zeno Group

IBM: A Year of Milestones
IBM


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING

Establishing Intuit as an Innovative Growth Company
Intuit with Access Communications

Starbucks Brand Transformation
Starbucks with Edelman

Launching the World's Number One Ice Cream in the U.S.
Magnum Ice Cream (Unilever) with GolinHarris

Uncharted 3 - The Nathan Drake Half-Tuck
Sony PlayStation with Ketchum and Harrison & Shriftman

IBM: A Year of Milestones
IBM


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT

Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis
Nuclear Energy Institute (NEI) with Burson-Marsteller

How the World's First Conglomerate Pulled Off One of the Biggest, Fastest and Most Successful Corporate Spinoffs in History
ITT Corporation with Edelman and Joele Frank, Wilkinson Brimmer Katcher

Warroad to the White House
Marvin Windows and Doors with Fast Horse

National Hiring Day: I Love My McJob
McDonald's USA with GolinHarris

Since When Did Agriculture Become a Dirty Word?
U.S. Farmers & Ranchers Alliance (USFRA) with Ketchum


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION

Starbucks Brand Transformation
Starbucks with Edelman

Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment
Centers for Medicare and Medicaid Services with Porter Novelli, PRIME Research


GOLD SABRE AWARDS

BUSINESS-TO-BUSINESS MARKETING

Latino Entertainment - American Attitude
Fox Hispanic Media with Jeffrey Group

Ink from Chase: Backing Up Small Business
Chase Card Services with Ketchum

Crest and Oral-B: Pros in the Profession
Procter and Gamble (P&G) with MSLGROUP

Raising Visibility and Thought Leadership in an Increasingly Challenging Health Care Environment
VHA Inc. with Weber Shandwick

IBM's Jeopardy! - Winning Computer Watson Scores Big as Business Innovator
IBM


CONSUMER MARKETING (EXISTING PRODUCT)

Downy Puts Mike in the Window for Clean Sheets Week
Procter & Gamble with DeVries Public Relations

"Butterfinger the 13th": You Can't Scream with Your Mouth Full
Nestlé USA/Butterfinger with GolinHarris

Drops of Good: The Maxwell House Community Project
Maxwell House with Hunter Public Relations

Jenny Craig New Brand Reveal
Jenny Craig with PMK-BNC

Mom's the Word on Dinner
Ragú/Unilever with Weber Shandwick


CONSUMER MARKETING (NEW PRODUCT)

Gamification Goes Green" Recyclebank's Green Your Home Challenge Sparks member Engagement and Eco-friendly Actions
Recyclebank with Bateman Group

Trojan Pulls Back the Sheets on Sexy Tech
Church & Dwight/Trojan Brand Condoms with Edelman

Healthy Choice Progressive Coupon Offer Drives Sales and Online Engagement
ConAgra Foods/Healthy Choice with Ketchum

Maggie Moo's "Sundae Stimulus" Tax day Program
Global Franchise Group/Maggie Moo's Ice Cream and Treatery with Ogilvy Public Relations

"Rock Center with Brian Williams" Launch Campaign
NBC News


INTEGRATED MARKETING

Malt-O-Meal Launches Bag the Box - A Movement That Re-Thinks "Cereal in a Bag" and Excess Product Packaging!
Malt-O-Meal with Kohnstamm Communications

Small Business Saturday
American Express OPEN with M Booth

UL Encourages Moms to Commit a Minute to Safety
UL (Underwriters Laboratories) with MSLGROUP

Changing Perceptions, Spurring Growth
Enviro Vault with Post+Beam

Pureology Green Schools Makeover Competition
Pureology - L'Oréal USA


CORPORATE IMAGE

Banfield Pet Hospital Reveals the State of Pet Health
Banfield Pet Hospital with Coyne Public Relations

Acquisition of Lubrizol by Berkshire Hathaway
The Lubrizol Corporation with Dix & Eaton

National Hiring Day: I Love My McJob
McDonald's USA with GolinHarris

IBM at 100: Focusing Our Place in the Past, Present and Future
IBM with Ketchum

Now That's Smart Energy
BGE (Baltimore Gas & Electric Co.) with Weber Shandwick


EMPLOYEE COMMUNICATIONS

Igniting Participation for the Cause
Taco Bell Foundation for Teens with Burson-Marsteller

Changing Culture From the Top
Accor North America with The Grossman Group

Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots
JetBlue Airways with MWW Group

10 Years later - Oppenheimer Funds Remembers 9/11
Oppenheimer Funds, Inc.

Connect, Educate & Listen: Pfizer's Campaign to Engage Employees with "One Pfizer" Voice
Pfizer


EXECUTIVE LEADERSHIP

How to Play Great Offense When Your Business is Defense
ITT Exelis with Edelman

The New Digital Economy: Deloitte Technology and the Center for the Edge
Deloitte with Hill+Knowlton Strategies

JCPR Public Relations Campaign: Hightower's Rise To The Top
HighTower with JCPR

Financial Reform Leadership in a Volatile Global Marketplace
NYU Stern School of Business with RF | Binder Partners

Shop PR Places John Paul DeJoria Front and Center in Business and News Media
John Paul Mitchell Systems with ShopPR


FINANCIAL COMMUNICATIONS

How the World's First Conglomerate Pulled Off One of the Biggest, Fastest and Most Successful Corporate Spinoffs in History
ITT Corporation with Edelman and Joele Frank, Wilkinson Brimmer Katcher

Communicating Financial News During a Period of Significant Volatility and Skepticism
China XD Plastics Company Limited with FTI Consulting

LinkedIn Connects to the New York Stock Exchange
LinkedIn with Hill+Knowlton Strategies

Rebuilding After 9/11
Fred Alger Asset Management with JCPR

Arcos Dorados IPO
Arcos Dorados with S2 Publicom


CAUSE-RELATED MARKETING

Dick's Sporting Goods PACE Program: Protecting Athletes Through Concussion Education
Dick's Sporting Goods with Catalyst Public Relations

Caribou Coffee Plants Hope with Amy's Garden
Caribou Coffee with Exponent PR

StubHub and Finn Partners Help Fans "Take Off Their Boots" for Charity
StubHub with Finn Partners

AARP Visa Card from Chase: Helping End Senior Hunger with Every Purchase
Chase Card Services with The Glover Park Group

Secret Deodorant: Secret Launches Mean Stinks
Secret Deodorant with Marina Maher Communications


COMMUNITY RELATIONS

"Schwab Gives" Deepens Impact of Schwab Volunteer Week
The Charles Schwab Corporation with CRT/tanaka

Winning Community Support for a New Corporate Headquarters
Navistar with Culloton Strategies

Telling a POWEFUL Story
GenOn Energy with Davies

SWN: Resources Canada
Southwestern Energy Company (SWN) with Mitchell Communications Group

Redken Break Room
Redken 5th Avenue - L'Oréal USA


CORPORATE SOCIAL RESPONSIBILITY

NFL's "A Crucial Catch"
National Football League

P&G's Future Friendly "Find Your Footprint": While Youth Find Their Footprint, Brand Leaves its Mark P&G Future Friendly with Citizen Paine

LG Text Ed: Face the Facts. Send the Message
LG Mobile Phones with LG-One

Dreaming Big: The Dream Machine Recycling Program Supports Local Communities and Disabled U.S. Veterans
PepsiCo with Ruder Finn

American Airlines Reduces Its Carbon Footprint
American Airlines with Weber Shandwick


PUBLIC EDUCATION

Limeades for Learning
Sonic Drive-In with Barkley PR

Drive4COPD Races to Find the "Missing Millions" with COPD
Boehringer Ingelheim Pharmaceuticals with Biosector 2

It's Up to You
Chicago Department of Transportation with Carolyn Grisko & Associates

Nobody Puts "Baby" In a Corner - Not Even Chronic Pain
Purdue Pharma with Cooney/Waters Group

Oral head and Neck Cancer Awareness Week (OHANCAW) 2011
The Head and Neck Cancer Alliance with MCS Healthcare Public Relations


CRISIS MANAGEMENT

Rebuilding Confidence in Nuclear Energy Post-Fukushima
Nuclear Energy Institute (NEI) with Burson-Marsteller and Hill+Knowlton Strategies

The Aflac Duck Gets Its Quack Back: How Aflac Turned "Black Eye into a Beauty Mark"
Aflac Corporate Communications with Citizen Paine

Skype and the Pre-Christmas Outage: Real-Time Social Media Response Strengthens Subscriber Loyalty Skype with Kaplow

Bay to Breakers 100th Anniversary: Banning Booze, Ensuring Safety, Winning a New Sponsor
Bay to Breakers with Singer Associates

Kia Motors America and Zeno Group Manage Brazil Ad Controversy
Kia Motors America with Zeno Group


ISSUES MANAGEMENT

Westinghouse Solar Recycles Bad News Story Into Good News for Business
Westinghouse Solar with Carmichael Lynch Spong

Plan B One-Step Full Over-The-Counter Decision - Everyone Had An Opinion, But We Made Sure It Was An Informed One!
Teva Women's Health with Communications Strategies Inc.

McDonald's Commitment to Improved Nutrition Choices
McDonald's USA with GolinHarris

FordAhead.com
Ford Motor Company with Proof Integrated Communications and Burson-Marsteller

"Simply Preposterous": Pfizer's Rapid Response Extinguishes Inflammatory WikiLeaks Allegations
Pfizer


PUBLIC AFFAIRS: FEDERAL

Visualizing Trade: Leveraging Social Tools to Change
Business Roundtable with Edelman

Keep Potatoes in Schools "Proof" Campaign
National Potato Council with FoodMinds

Building a Global Bridge to Food Safety Through a Public-Private Partnership
Waters Corporation with GolinHarris

Elevating Credible Voices: The I Make America Campaign
Association of Equipment Manufacturers with Qorvis Communications

Building an Army of Advocates
The U.S. Army with Weber Shandwick


PUBLIC AFFAIRS: STATE AND LOCAL

A Bridge to a Sustainable Future
Rosemont Copper with Davies

Washington United for Marriage Launch
Washington United for Marriage with Nyhus Communications

Project Lone Star: Lassoing Texans Back to Mexico
Mexico Tourism Board with Ogilvy Public Relations

Launching an Agent of Change in Education
MinnCAN with Padilla Speer Beardsley

Making Public Pension News Good News
The Illinois Municipal Retirement Fund with The Reynolds Communications Group


CORPORATE MEDIA RELATIONS

Warroad to the White House
Marvin Windows and Doors with Fast Horse

A New Leadership Model for a New World: "As One"
Deloitte Touche Tomatsu Limited with MWW Group

Fighting Fire with Fire: Resetting the Media Dialogue for Mexico
Mexico Tourism Board with Ogilvy Public Relations

Cornerstone Strategy: Being Strong and Getting Stronger in Cities That Matters Most
American Airlines with Weber Shandwick

Cities as Customers: Branding Siemens as Today's Go-To City Expert
Siemens Corporation with Weber Shandwick


PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)

Yoplait Original Yogurt "Calcium in Every Cup" Campaign
Yoplait with Cone Communications

Hershey's Pro-Football Hall of Fame Sweepstakes
The Hershey Company with JSH&A Public Relations

Cottonelle Make the Ultra Switch
Cottonelle Ultra with Ketchum

Introducing Consumers to the World's First Electronic Eyeglasses
PixelOptics with Makovsky + Co

Got Milk? Flavored Milk Program
Milk Processor Education Program (MilkPEP) with Weber Shandwick


PRODUCT MEDIA RELATIONS (TRADE MEDIA)

Valvoline NextGen: Launching a "Green" Motor Oil without Making Trade Media See Red
Valvoline with Cohn & Wolfe

Transitions Optical Is Light Years Ahead
Transitions Optical with Euro RSCG Worldwide PR

North Carolina's "New Center of Attention"
Wilmington Convention Center with French West Vaughan

The Dirt on Shop Towels: Industrial Manufacturing Comes Clean
Kimberly-Clark Professional with Schwartz MSL

Microsoft Office 365: Launching Collaboration for Everyone
Microsoft with Waggener Edstrom Worldwide


DIGITAL CAMPAIGN

Eye Didn't Know That! Transitions Optical, Inc. Raises Eye Health Awareness by Expanding Digital Platform
Transitions Optical with Burson-Marsteller

Old Spice "Mano a Mano in el Baño Campaign
Old Spice with Citizen Paine and Weiden+Kennedy

Tech the Halls: Horn Group's Holiday Fundraiser Turns Reporters Into Rockstars
Horn Group

Maytag on Facebook: It's Good to be Liked
Maytag with Peppercom

Follow @Foodnetwork to a Free Lunch
Food Network with Text 100


BLOGGER OUTREACH

Jack Link's Satisfies Hunger for Hulu Plus and Xbox Enthusiasts
Jack Link's Beef Jerky with Carmichael Lynch Spong

BMW Activate The Future Campaign to Introduce ActiveE
BMW, USA with Kirshenbaum Bond Senecal + Partners (KBS + P)

Captain Morgan 2011 BracketMaster Challenge
Diageo/Captain Morgan with Taylor

Sharecare Top 10 Influencer Engagement Program
Sharecare Inc. with WCG

Ford Reinvents the Test Drive- and Blogger Outreach - Globally
Ford Motor Company with WPP


SEARCH ENGINE OPTIMIZATION

MexicoToday
Marca Pais: Imagen de Mexico Qorvis Communications


SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN

CITGO: Fueling Good One Mile at a Time
CITGO with Carmichael Lynch Spong

Pampers "Little Miracle Missions"
Pampers with Citizen Paine

Road Warrior 2.0 - Hyatt Place Redefines the "Road Warrior"
Hyatt Place with Fleishman-Hillard

SOYJOY Dares to be Different. Do You Dare?
SOYJOY with Porter Novelli

Good Food, Good Fun, Great Fans: Changing the Perception About Frito-Lay Snacks One Fan at a Time Frito-Lay with Zocalo Group


MARKETING TO MEN

Head 'Em Out, Move 'Em Up To Family Day at the Stockman & Dakota Corral
SUPERVALU with Carmichael Lynch Spong

Madden NFL 12: Cover Athlete Voting Campaign
EA SPORTS/ESPN with Fleishman-Hillard

Hot Wheels Goes Fearless at the Indy 500: How a Leading Toy Brand Took Itself to New Heights, New Audiences and Set a New World Record Along the Way
Hot Wheels with Ketchum

Boston's Brewin': How Amstel Light Shared a Single Beer with 115 Million People
Amstel Light, HUSA with MSLGROUP

Degree Man, the Adrenalist
Degree for Men/Unilever with Weber Shandwick


MARKETING TO WOMEN

DEREK LAM + eBay
eBay with Edelman

Fighting Breast Cancer with the Power of Storytelling
Ford Motor Company with Euro RSCG Worldwide PR

Diaper Genie Helps Moms Create Functional, Stylish and Germ-Free Nurseries
Playtex Diaper Genie with GolinHarris

Remaking Jimmy Dean From a Sausage Brand into a Breakfast Brand
Sara Lee/Jimmy Dean with MWW Group

Drybar/Skinnygirl Cocktails - "Skinnygirl Ponytail"
Beam Global with Rogers & Cowan


MARKETING TO YOUTH

Isolaz and CLARO Take the Stage
Solta Medical with Cohn & Wolfe

Our Birthday, Your Bash
7-Eleven with FreshWorks/Ketchum

All Day Sessions
Gatorade with Fuse

Attracting "Change Makers" to America's Classrooms
Bush Foundation with Padilla Speer Beardsley

Cartoon Network's Stop Bullying: Speak Up Campaign
Cartoon Network with Widmeyer Communications


MULTICULTURAL MARKETING

Desfilando Contigo Con Mas Estilo (Parading with You with More Style)
Unilever - Suave Haircare with Edelman

It's a Family Affair
Verizon Wireless with LAGRANT COMMUNICATIONS

Launch of 1930 Mexico Census
Ancestry.com with MSLGROUP

Coca-Cola Mexican National Team Sponsorship
Coca-Cola with PBJS

"Fight HIV Your Way" Turns the Fight into a Movement
Bristol-Myers Squibb with Ruder Finn


AUTOMOTIVE

Volkswagen's All-New 2012 Beetle Launch
Volkswagen of America with Edelman

100 Cars for Good
Toyota with GolinHarris

Creating a New Vehicle Category and Brand Personality with the All-New 2012 New Hyundai Veloster Hyundai Motor America with Ketchum

General Motors Revival: GM Dealers Take Comeback Story to the Streets
General Motors with Weber Shandwick

Forward with Ford
Ford Motor Company with WPP


FASHION AND BEAUTY

"Gold Makes it a Marriage" Consumer Campaign
World Gold Council with BE SPOKE, an MSL Americas offering

Mary Kay Inspiring Stories Brings the Issue of Domestic Violence Into the Spotlight
Mary Kay with Coyne Public Relations

A New Generation of Wrangler
Wrangler with French | West | Vaughan

One Day Without Shoes: Engaging One Million People in a Meaningful Movement
TOMS with Ketchum and HL Group

Why Celebs and A-Listers Are "Tie-ing" One On
TheTieBar.com with Zapwater Communications


FOOD AND BEVERAGE

Fineman PR Raises the bar with Second Annual Foster Farms Fresh Chicken Cooking Contest
Foster Farms with Fineman PR

Launching the World's Number One Ice Cream in the U.S.
Magnum Ice Cream (Unilever) with GolinHarris

"The Beautiful Side of Bitter" Campaign for Campari
Campari with Hanna Lee Communications

Tyson Know Hunger Campaign
Tyson Foods with Mitchell Communications Group

Saying "I Do" to Slim-Fast as a Bridal Weight Loss Solution
Unilever's Slim-Fast Brand with Ogilvy Public Relations


HOUSEHOLD PRODUCTS

Ball National Can-It Forward Day
Jarden Home Brands with 360 Public Relations

Duracell's Power Those Who Protect Us Campaign
Duracell with Citizen Paine

Tide "Loads of Hope" Spreads to Help Haiti
Procter & Gamble with DeVries Public Relations

SC Johnson Launches Windex Mini, Starts a Concentrate Revolution
SC Johnson with Edelman

Color Care Across America
Benjamin Moore Paints with VP&C


CONSUMER PRODUCTS

MEGA Bloks: Building Loyalty One Mom at a Time
MEGA Brands with Child's Play Communications

P&G's Give Education and Communities in Schools: Let's School the Nation
P&G's GIVE Education with Citizen Paine

Kodak Frees Your Facebook Photos
Kodak with Ketchum

Ken May Be Plastic, But His Love Is Real
Mattel with Ketchum and HL Group

Tic Tac "Shake, Share and Care" Campaign
Ferrero U.S.A. with MSLGROUP


ENTERTAINMENT

Hard Rock celebrates 40th Anniversary with Nationwide Memorabilia Tour
Hard Rock International with Coyne Public Relations

The Force is Strong with "Star Wars: the Complete Saga" on Blu-ray
Twentieth Century Fox Home Entertainment with Hill+Knowlton Strategies

Indianapolis 500 Centennial Anniversary: 100 Years of Speed, Style and Stars
IZOD (PVH), Indianapolis Motor Speedway, and the IndyCar League with MATTER, Edelman Sports & Entertainment Marketing

John Wayne's First-Ever Auction of Personal and Professional Memorabilia
John Wayne Enterprises with Rogers & Cowan

Shrek Forever After: Celebrating the Shrek Legacy through Digital Engagement
DreamWorks Animation with Zeno Group


FINANCIAL SERVICES

Talking Tech to the Masses: The PayPal Shopping Specialist
PayPal with Access Communications

H&R Block Dollars & Sense: What If Kids Had All the Money?
H&R Block Dollars & Sense with Carmichael Lynch Spong

BrighterLife.ca
Sun Life Financial with High Road Communications

Chase Sapphire Serves Up Unique Foodie Experiences to Discerning Palettes
Chase Card Services with Ketchum

PayPal Shopping Showcase
PayPal with PBJS


FOOD SERVICE

Tilia: Setting the Table for Success
Tilia with Fast Horse

Dunkin' Donuts: America Runs on Dunkin'; Dunkin' Runs on PR
Dunkin' Donuts with RF | Binder Partners

"Thank You for Suing Us", Taco Bell's Response to Lawsuit Crisis
Taco Bell and Yum! Brands with Weber Shandwick

World Hunger Relief
Yum! Brands with Weber Shandwick

Pizza Hut Dubs Day Before Thanksgiving "Red Roof Wednesday," Launches Crowd Pleaser With Extreme Deliveries
Pizza Hut with Zeno Group


RETAILERS

Save-A-Lot Hits the Road to Show How to Fuel Your Family for Less
Save-A-Lot with Carmichael Lynch Spong

Sears Heroes at Home: A Hero's Song
Sears Holding Corp. with Euro RSCG Worldwide PR

IKEA Life Improvement Project
IKEA U.S. with Ketchum

dressbarn Mobile Fashion Club
dressbarn with MSLGROUP

The British Invade the Windy City
Topshop/Topman with Zapwater Communications


TRAVEL AND TOURISM

Restoring the Spirit of Pinehurst
Pinehurst Resort with Conover Tuttle Pace

Relaunch of Hotel Palomar San Diego
Hotel Palomar San Diego with Gable Public Relations

DoubleTree by Hilton's Cookie CAREavan Across America
DoubleTree by Hilton with Ketchum

Getting Consumers Back to the Beach - Mexico Launches Rebranding Campaign to Restore Image Mexico Tourism Board with Ogilvy Public Relations

ArtNight Springhill Suites: An Evening of Inspiration
Springhill Suites by Marriott International


BUSINESS SERVICES

A Technology Revolution Inside Your Wallet: the Next Generation Payment Card
Dynamics with Edelman

eTab Launch
eTab with GolinHarris

The Shred-it Security Tracker
Shred-it with GolinHarris

Leading Chinese Company Storms NYC for Global Corporate Debut
Fosun International with Ogilvy Public Relations

Defining Hoover's Public Persona
Hoover's with Shift Communications


INDUSTRIAL AND MANUFACTURING

Transforming a Quiet Manufacturing Company Into a Brilliant Brand
SAGE Electrochromics with Brodeur/Beaupre Clean Technology Practice

80-Year Old Industrial Company Rebrands to Reflect Its High-Tech Transformation
Materion Corporation with Fahlgren Mortine

Dow EVOQUE Pre-Composite Polymer Technology
The Dow Chemical Company with Gibbs & Soell Public Relations

Applied Materials Shines a Light on Summer Solstice
Applied Materials with Ketchum

A Heritage Brand Solidifies Its "Community Service" Identity
CITGO Petroleum with Levick Strategic Communications


PROFESSIONAL SERVICES FIRMS

From Headlines to the Boardroom: Deloitte Captures the Health Reform Market
Deloitte with Hill+Knowlton Strategies

Thought Leadership in the Age of Health Care Reform
Towers Watson with Kwittken + Company

Management Consulting PR: When David Met Goliath
Altman Vilandrie & Co with Matter Communications

Chubb Cycling Ahead
Chubb with MSLGROUP

Superheroes of HR
AlphaStaff with rbb Public Relations


CONSUMER ELECTRONICS

Bringing a Brand Back From the Dead
Fusion Garage with McGrath|Power Public Relations

Breaking Through the Noise at SXSW with Nikon
Nikon with MWW Group

Remember Memorex? It's Back and Streaming Live
Memorex with Padilla Speer Beardsley

Zeo Sleep Manager - Mobile Launch
Zeo with SHIFT Communications

Western Digital Digital Ambush
Western Digital with Weber Shandwick


TECHNOLOGY: HARDWARE

Changing the Way the World Works
Panasonic Solutions Company with Cohn & Wolfe

Nintendo 3DS: How PR Proved That Seeing is Believing
Nintendo of America with GolinHarris

DYMO/Mimio Grows Easy By Design
DYMO/Mimio Interactive Teaching Technologies with Ketchum

Porter Novelli and HP: Creating Two-Way Dialogue with the Launch of the HP T400 Color Inkjet Web Press
HP with Porter Novelli

IBM's Jeopardy! - Winning Computer Watson Powers Business Innovation
IBM


TECHNOLOGY: SOFTWARE AND SERVICES

Mobilizing Small Businesses
Intuit with Access Communications

Establishing Intuit as an Innovative Growth Company
Intuit with Access Communications

The Launch of Pure Storage and the Industry's First All-Flash Enterprise Array
Pure Storage with Bhava Communications

Skype in the Classroom: Skype Breaks Down Classroom Walls Worldwide
Skype with Kaplow

ID Analytics: A New Look at Fraud
ID Analytics with Schwartz MSL


TELECOMMUNICATIONS

Verizon's 46 LTE Network, Robots and Post-Surgery Care for Children
Verizon Wireless New England with Matter Communications

ZTE USA: From Traditionally White Label to Exclusively Red Carpet
ZTE USA with Ogilvy Public Relations

Launching a Next Generation Broadband Communication Provider
Oceus Networks with Qorvis Communications

Openet: Firing on All Cylinders
Openet with SHIFT Communications

Sprint Combats Distracted Driving with Sprint Drive First Application
Sprint


WEB-BASED BUSINESS

15 Years of Petfinder.com: Adopt the Internet, Then Adopt a Pet
Petfinder.com with CooperKatz & Company

LinkedIn Connects to the New York Stock Exchange
LinkedIn with Hill+Knowlton Strategies

Blurb: Bringing Your Story to Life
Blurb with Ogilvy Public Relations

iWinning: Building Awareness and Business Case for reCommerce
Gazelle with RF | Binder Partners

WiseWindow Defines New Category for Industry
WiseWindow with Zeno Group


CONSUMER HEALTH

Immunizing Americans Against Flu Complacency: A Media-driven Public Health Program
The National Foundation for Infectious Diseases with Alembic Health Communications

Pepto-Bismol Takes Another Bite Out of Summer
Procter & Gamble (P&G) with MSLGROUP

Educating Girlfriends About the Importance of Folates
Bayer HealthCare with Ogilvy Public Relations

CFChef Campaign - Abbott's Commitment to the CF Community
Abbott with Ruder Finn

Launching a New Product for Patients with a Rare Metabolic Disorder
Cambrooke Foods with Waggener Edstrom Worldwide


HEALTHCARE PROVIDERS

Let's Talk Cost
Blue Cross and Blue Shield of North Carolina with Capstrat

2011 Family Advocacy Day
National Association of Children's Hospitals with Jones Public Affairs

Creating a Healthier Louisiana: FMOLHS and Revive's AOR Relationship
Franciscan Missionaries of Our Lady Health System with Revive

El Camino Hospital 50th Anniversary
El Camino Hospital with WCG

Humana's 50th Anniversary
Humana


MEDICAL DEVICES

Drive the Switch: Novo Nordisk Challenges Diabetes Patients to Re-Think
Novo Nordisk

Novasure "Get Back to Life" Campaign
Hologic with Brodeur Partners

The Anatomy of Movement Experience Campaign
DePuy Orthopaedics with Chandler Chicco Agency


PHARMACEUTICAL: RX

Voices of Meningitis: Urging Moms to Vaccinate their Preteens and Teens
National Association of School Nurses and Sanofi Pasteur with Cooney/Waters Group

Build Smart, Breathe Easier
Merck with Edelman

Dishing with the Co-Stars (Inspiring Americans to Support People Living with Diabetes)
Sanofi US with Euro RSCG Worldwide PR

Novartis Uncovers the Dirty Truth about Fleas
Novartis Animal Health with Exponent PR

"Rewrite Your Day" Lost to Chronic Migraine
Allergan, Inc. with GCI Health


ASSOCIATIONS

AICPA: Put the Smackdown on the FlimFlam: www.ThisWaytoCPA.com
AICPA with Capstrat

Since When Did Agriculture Become a Dirty Word?
U.S. Farmers & Ranchers Alliance (USFRA) with Ketchum

Partners in Preservation 2011 - Twin Cities
American Express Foundation, National Trust for Historic Preservation with LaBreche

Protecting the First Amendment in a New Era of Communication, Media
Entertainment Software Association with Powell Tate

Oink Outings: A Passion for Pork, From Farm to Fork
Minnesota Pork (Minnesota Pork Board, Minnesota Pork Producers Association) with Weber Shandwick


EDUCATIONAL AND CULTURAL INSTITUTIONS

Arab Spring Dialogue on Peace Liberty & Human Rights: The Fahad Al Salem Center Inaugural Forum in Kuwait
The Fahed Al Salem Center for Dialogue Among Civilizations and Defense of Liberty with Edelman

Getting an Education on Reputation Building
DeVry University with MSLGROUP

MoMath Ramps Up the Birth of MoMath
The Museum of Mathematics (MoMath) with MWW Group

Rejuvenating an Icon of America's Immigrant Legacy
American Swedish Institute with Padilla Speer Beardsley

Art Therapy for At-Risk Youth
Dance Institute of Washington with Qorvis Communications


GOVERNMENT AGENCIES

Repaving Tobacco Road: Creating the First Tobacco-Free Generation in North Carolina
North Carolina Department of Health & Human Services with Capstrat

Georgia Camera Ready: Ensuring the Sequel is Even better Than the Original
Georgia Department of Economic Development (GDEcD) with GolinHarris

IRS Free File - The "Less Taxing" Way to Prepare and e-File Federal Taxes
Internal Revenue Service (IRS) with Ogilvy Public Relations

The Green Build Takes Flight at San Diego International Airport
San Diego County Regional Airport Authority with Porter Novelli

Wines of Chile Digital Tasting
Wines of Chile with The Thomas Collective


NOT-FOR-PROFIT ORGANIZATIONS

Freddie the Bully Social Video: MomThink.org
Intellectual Takeout/MomThink with Adfero Group

SOS Children's Villages-USA: Communicating with Donors and Media in the Aftermath of the Haiti Earthquake
SOS Children's Villages USA with Allison+Partners

National Alzheimer's Project: From Act to Action
Alzheimer's Association with Beekeeper Group

The American Kidney Fund Launches Pair Up
American Kidney Fund with Cone Communications

The Purple Purse: Let's talk About Domestic Violence
The Allstate Foundation with Fleishman-Hillard


GLOBAL CAMPAIGN

Starbucks Global Month of Service
Starbucks with Edelman

International Year of Chemistry
The Dow Chemical Company with GolinHarris

IBM at 100: Focusing Our Place in the Past, Present and Future
IBM with Ketchum

Accenture Advertising and Integrated Marketing Campaign
Accenture with TBWA

Counterfeits Can Kill: Pfizer's Global Awareness Campaign to Protect patients by Combating the Flood of Fake Prescription Medicines
Pfizer


MULTIMARKET CAMPAIGN

Introducing Hilton Huanying Globally
Hilton Hotels & Resorts with Covelant Logic, Murphy O'Brien et al

Hilton HHonors Great Getaway Flash Mobs and Flash Sale
Hilton HHonors with Edelman

Vegas Spin-Off DJ Contest
Las Vegas Convention & Visitors Authority with R&R Partners

Raising IEEE's Profile From São Paolo to Shanghai
IEEE with Weber Shandwick

The Mobil 1 Car Swap
ExxonMobil Lubicants & Specialties with Weber Shandwick


CANADIAN CAMPAIGN

Future Shop: Holiday 2011
Future Shop with Citizen Optimum

Best Buy Canada: Holiday and Mom: The Chief Gift Buyer
Best Buy Canada with Edelman

Room for Thought
American Express Canada with High Road Communications

Kinect for Xbox 360
Microsoft Canada with High Road Communications

Harlequin's Office for the Preservation of the Kiss
Harlequin with NATIONAL Public Relations, Sonic Boom Creative Media and Burson-Marsteller


LATIN AMERICAN CAMPAIGN

Llorente & Cuenca: A Case of Success for Political Transparency in Colombia
Smartmatic

Animal Day: Signatures to Update Argentine Animal Protection Law
PEDIGREE with Burson-Marsteller

Breakfast is Better Than You Think
Nestlé Brazil with Jeffrey Group

HanesBrands Uses Green for Good in Latin America
HanesBrands with O'Malley Hansen Communications

Fly with GOL Stores
GOL Airlines with S2 Publicom

 

Category : General

Tags : SABRE Awards

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Atlanta oGoing @Atlanta oGoing

What's going on? Industry News In Brief (November 24, 2014) - The Holmes Report http://t.co/6GjEtSACKz

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Lou Hoffman @Lou Hoffman

Fortune Journalist Cuts to the Core of #Storytelling in Business http://t.co/uT17Yxl8nE @holmesreport

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Phoenix oGoing @Phoenix oGoing

What's going on? Industry News In Brief (November 24, 2014) - The Holmes Report http://t.co/GpiZ1Fx3bE http://t.co/xc0DraoUVM

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PR agent @PR agent

Account News In Brief (November 24, 2014) - The Holmes Report #pr http://t.co/CWxhiV7c3w

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