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DIAMOND SABRE AWARDS
COMPANY OF THE YEAR
Starbucks Brand Transformation
Starbucks with Edelman
Closing the Perception Gap: Compelling Content Paves GM's Way Back to No. 1
General Motors with Weber Shandwick
Ford Motor Company 2012: "We're A Technology Company”
Ford Motor Company with WPP
Redbox: Physical Media is Not Dead
Redbox with Zeno Group
IBM: A Year of Milestones
IBM
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
Establishing Intuit as an Innovative Growth Company
Intuit with Access Communications
Starbucks Brand Transformation
Starbucks with Edelman
Launching the World's Number One Ice Cream in the U.S.
Magnum Ice Cream (Unilever) with GolinHarris
Uncharted 3 - The Nathan Drake Half-Tuck
Sony PlayStation with Ketchum and Harrison & Shriftman
IBM: A Year of Milestones
IBM
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis
Nuclear Energy Institute (NEI) with Burson-Marsteller
How the World's First Conglomerate Pulled Off One of the Biggest, Fastest and Most Successful Corporate Spinoffs in History
ITT Corporation with Edelman and Joele Frank, Wilkinson Brimmer Katcher
Warroad to the White House
Marvin Windows and Doors with Fast Horse
National Hiring Day: I Love My McJob
McDonald's USA with GolinHarris
Since When Did Agriculture Become a Dirty Word?
U.S. Farmers & Ranchers Alliance (USFRA) with Ketchum
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
Starbucks Brand Transformation
Starbucks with Edelman
Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment
Centers for Medicare and Medicaid Services with Porter Novelli, PRIME Research
GOLD SABRE AWARDS
BUSINESS-TO-BUSINESS MARKETING
Latino Entertainment - American Attitude
Fox Hispanic Media with Jeffrey Group
Ink from Chase: Backing Up Small Business
Chase Card Services with Ketchum
Crest and Oral-B: Pros in the Profession
Procter and Gamble (P&G) with MSLGROUP
Raising Visibility and Thought Leadership in an Increasingly Challenging Health Care Environment
VHA Inc. with Weber Shandwick
IBM's Jeopardy! - Winning Computer Watson Scores Big as Business Innovator
IBM
CONSUMER MARKETING (EXISTING PRODUCT)
Downy Puts Mike in the Window for Clean Sheets Week
Procter & Gamble with DeVries Public Relations
"Butterfinger the 13th": You Can't Scream with Your Mouth Full
Nestlé USA/Butterfinger with GolinHarris
Drops of Good: The Maxwell House Community Project
Maxwell House with Hunter Public Relations
Jenny Craig New Brand Reveal
Jenny Craig with PMK-BNC
Mom's the Word on Dinner
Ragú/Unilever with Weber Shandwick
CONSUMER MARKETING (NEW PRODUCT)
Gamification Goes Green" Recyclebank's Green Your Home Challenge Sparks member Engagement and Eco-friendly Actions
Recyclebank with Bateman Group
Trojan Pulls Back the Sheets on Sexy Tech
Church & Dwight/Trojan Brand Condoms with Edelman
Healthy Choice Progressive Coupon Offer Drives Sales and Online Engagement
ConAgra Foods/Healthy Choice with Ketchum
Maggie Moo's "Sundae Stimulus" Tax day Program
Global Franchise Group/Maggie Moo's Ice Cream and Treatery with Ogilvy Public Relations
"Rock Center with Brian Williams" Launch Campaign
NBC News
INTEGRATED MARKETING
Malt-O-Meal Launches Bag the Box - A Movement That Re-Thinks "Cereal in a Bag" and Excess Product Packaging!
Malt-O-Meal with Kohnstamm Communications
Small Business Saturday
American Express OPEN with M Booth
UL Encourages Moms to Commit a Minute to Safety
UL (Underwriters Laboratories) with MSLGROUP
Changing Perceptions, Spurring Growth
Enviro Vault with Post+Beam
Pureology Green Schools Makeover Competition
Pureology - L'Oréal USA
CORPORATE IMAGE
Banfield Pet Hospital Reveals the State of Pet Health
Banfield Pet Hospital with Coyne Public Relations
Acquisition of Lubrizol by Berkshire Hathaway
The Lubrizol Corporation with Dix & Eaton
National Hiring Day: I Love My McJob
McDonald's USA with GolinHarris
IBM at 100: Focusing Our Place in the Past, Present and Future
IBM with Ketchum
Now That's Smart Energy
BGE (Baltimore Gas & Electric Co.) with Weber Shandwick
EMPLOYEE COMMUNICATIONS
Igniting Participation for the Cause
Taco Bell Foundation for Teens with Burson-Marsteller
Changing Culture From the Top
Accor North America with The Grossman Group
Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots
JetBlue Airways with MWW Group
10 Years later - Oppenheimer Funds Remembers 9/11
Oppenheimer Funds, Inc.
Connect, Educate & Listen: Pfizer's Campaign to Engage Employees with "One Pfizer" Voice
Pfizer
EXECUTIVE LEADERSHIP
How to Play Great Offense When Your Business is Defense
ITT Exelis with Edelman
The New Digital Economy: Deloitte Technology and the Center for the Edge
Deloitte with Hill+Knowlton Strategies
JCPR Public Relations Campaign: Hightower's Rise To The Top
HighTower with JCPR
Financial Reform Leadership in a Volatile Global Marketplace
NYU Stern School of Business with RF | Binder Partners
Shop PR Places John Paul DeJoria Front and Center in Business and News Media
John Paul Mitchell Systems with ShopPR
FINANCIAL COMMUNICATIONS
How the World's First Conglomerate Pulled Off One of the Biggest, Fastest and Most Successful Corporate Spinoffs in History
ITT Corporation with Edelman and Joele Frank, Wilkinson Brimmer Katcher
Communicating Financial News During a Period of Significant Volatility and Skepticism
China XD Plastics Company Limited with FTI Consulting
LinkedIn Connects to the New York Stock Exchange
LinkedIn with Hill+Knowlton Strategies
Rebuilding After 9/11
Fred Alger Asset Management with JCPR
Arcos Dorados IPO
Arcos Dorados with S2 Publicom
CAUSE-RELATED MARKETING
Dick's Sporting Goods PACE Program: Protecting Athletes Through Concussion Education
Dick's Sporting Goods with Catalyst Public Relations
Caribou Coffee Plants Hope with Amy's Garden
Caribou Coffee with Exponent PR
StubHub and Finn Partners Help Fans "Take Off Their Boots" for Charity
StubHub with Finn Partners
AARP Visa Card from Chase: Helping End Senior Hunger with Every Purchase
Chase Card Services with The Glover Park Group
Secret Deodorant: Secret Launches Mean Stinks
Secret Deodorant with Marina Maher Communications
COMMUNITY RELATIONS
"Schwab Gives" Deepens Impact of Schwab Volunteer Week
The Charles Schwab Corporation with CRT/tanaka
Winning Community Support for a New Corporate Headquarters
Navistar with Culloton Strategies
Telling a POWEFUL Story
GenOn Energy with Davies
SWN: Resources Canada
Southwestern Energy Company (SWN) with Mitchell Communications Group
Redken Break Room
Redken 5th Avenue - L'Oréal USA
CORPORATE SOCIAL RESPONSIBILITY
NFL's "A Crucial Catch"
National Football League
P&G's Future Friendly "Find Your Footprint": While Youth Find Their Footprint, Brand Leaves its Mark P&G Future Friendly with Citizen Paine
LG Text Ed: Face the Facts. Send the Message
LG Mobile Phones with LG-One
Dreaming Big: The Dream Machine Recycling Program Supports Local Communities and Disabled U.S. Veterans
PepsiCo with Ruder Finn
American Airlines Reduces Its Carbon Footprint
American Airlines with Weber Shandwick
PUBLIC EDUCATION
Limeades for Learning
Sonic Drive-In with Barkley PR
Drive4COPD Races to Find the "Missing Millions" with COPD
Boehringer Ingelheim Pharmaceuticals with Biosector 2
It's Up to You
Chicago Department of Transportation with Carolyn Grisko & Associates
Nobody Puts "Baby" In a Corner - Not Even Chronic Pain
Purdue Pharma with Cooney/Waters Group
Oral head and Neck Cancer Awareness Week (OHANCAW) 2011
The Head and Neck Cancer Alliance with MCS Healthcare Public Relations
CRISIS MANAGEMENT
Rebuilding Confidence in Nuclear Energy Post-Fukushima
Nuclear Energy Institute (NEI) with Burson-Marsteller and Hill+Knowlton Strategies
The Aflac Duck Gets Its Quack Back: How Aflac Turned "Black Eye into a Beauty Mark"
Aflac Corporate Communications with Citizen Paine
Skype and the Pre-Christmas Outage: Real-Time Social Media Response Strengthens Subscriber Loyalty Skype with Kaplow
Bay to Breakers 100th Anniversary: Banning Booze, Ensuring Safety, Winning a New Sponsor
Bay to Breakers with Singer Associates
Kia Motors America and Zeno Group Manage Brazil Ad Controversy
Kia Motors America with Zeno Group
ISSUES MANAGEMENT
Westinghouse Solar Recycles Bad News Story Into Good News for Business
Westinghouse Solar with Carmichael Lynch Spong
Plan B One-Step Full Over-The-Counter Decision - Everyone Had An Opinion, But We Made Sure It Was An Informed One!
Teva Women's Health with Communications Strategies Inc.
McDonald's Commitment to Improved Nutrition Choices
McDonald's USA with GolinHarris
FordAhead.com
Ford Motor Company with Proof Integrated Communications and Burson-Marsteller
PUBLIC AFFAIRS: FEDERAL
Visualizing Trade: Leveraging Social Tools to Change
Business Roundtable with Edelman
Keep Potatoes in Schools "Proof" Campaign
National Potato Council with FoodMinds
Building a Global Bridge to Food Safety Through a Public-Private Partnership
Waters Corporation with GolinHarris
Elevating Credible Voices: The I Make America Campaign
Association of Equipment Manufacturers with Qorvis Communications
Building an Army of Advocates
The U.S. Army with Weber Shandwick
PUBLIC AFFAIRS: STATE AND LOCAL
A Bridge to a Sustainable Future
Rosemont Copper with Davies
Washington United for Marriage Launch
Washington United for Marriage with Nyhus Communications
Project Lone Star: Lassoing Texans Back to Mexico
Mexico Tourism Board with Ogilvy Public Relations
Launching an Agent of Change in Education
MinnCAN with Padilla Speer Beardsley
Making Public Pension News Good News
The Illinois Municipal Retirement Fund with The Reynolds Communications Group
CORPORATE MEDIA RELATIONS
Warroad to the White House
Marvin Windows and Doors with Fast Horse
A New Leadership Model for a New World: "As One"
Deloitte Touche Tomatsu Limited with MWW Group
Fighting Fire with Fire: Resetting the Media Dialogue for Mexico
Mexico Tourism Board with Ogilvy Public Relations
Cornerstone Strategy: Being Strong and Getting Stronger in Cities That Matters Most
American Airlines with Weber Shandwick
Cities as Customers: Branding Siemens as Today's Go-To City Expert
Siemens Corporation with Weber Shandwick
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
Yoplait Original Yogurt "Calcium in Every Cup" Campaign
Yoplait with Cone Communications
Hershey's Pro-Football Hall of Fame Sweepstakes
The Hershey Company with JSH&A Public Relations
Cottonelle Make the Ultra Switch
Cottonelle Ultra with Ketchum
Introducing Consumers to the World's First Electronic Eyeglasses
PixelOptics with Makovsky + Co
Got Milk? Flavored Milk Program
Milk Processor Education Program (MilkPEP) with Weber Shandwick
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Valvoline NextGen: Launching a "Green" Motor Oil without Making Trade Media See Red
Valvoline with Cohn & Wolfe
Transitions Optical Is Light Years Ahead
Transitions Optical with Euro RSCG Worldwide PR
North Carolina's "New Center of Attention"
Wilmington Convention Center with French West Vaughan
The Dirt on Shop Towels: Industrial Manufacturing Comes Clean
Kimberly-Clark Professional with Schwartz MSL
Microsoft Office 365: Launching Collaboration for Everyone
Microsoft with Waggener Edstrom Worldwide
DIGITAL CAMPAIGN
Eye Didn't Know That! Transitions Optical, Inc. Raises Eye Health Awareness by Expanding Digital Platform
Transitions Optical with Burson-Marsteller
Old Spice "Mano a Mano in el Baño Campaign
Old Spice with Citizen Paine and Weiden+Kennedy
Tech the Halls: Horn Group's Holiday Fundraiser Turns Reporters Into Rockstars
Horn Group
Maytag on Facebook: It's Good to be Liked
Maytag with Peppercom
Follow @Foodnetwork to a Free Lunch
Food Network with Text 100
BLOGGER OUTREACH
Jack Link's Satisfies Hunger for Hulu Plus and Xbox Enthusiasts
Jack Link's Beef Jerky with Carmichael Lynch Spong
BMW Activate The Future Campaign to Introduce ActiveE
BMW, USA with Kirshenbaum Bond Senecal + Partners (KBS + P)
Captain Morgan 2011 BracketMaster Challenge
Diageo/Captain Morgan with Taylor
Sharecare Top 10 Influencer Engagement Program
Sharecare Inc. with WCG
Ford Reinvents the Test Drive- and Blogger Outreach - Globally
Ford Motor Company with WPP
SEARCH ENGINE OPTIMIZATION
MexicoToday
Marca Pais: Imagen de Mexico Qorvis Communications
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
CITGO: Fueling Good One Mile at a Time
CITGO with Carmichael Lynch Spong
Pampers "Little Miracle Missions"
Pampers with Citizen Paine
Road Warrior 2.0 - Hyatt Place Redefines the "Road Warrior"
Hyatt Place with Fleishman-Hillard
SOYJOY Dares to be Different. Do You Dare?
SOYJOY with Porter Novelli
Good Food, Good Fun, Great Fans: Changing the Perception About Frito-Lay Snacks One Fan at a Time Frito-Lay with Zocalo Group
MARKETING TO MEN
Head 'Em Out, Move 'Em Up To Family Day at the Stockman & Dakota Corral
SUPERVALU with Carmichael Lynch Spong
Madden NFL 12: Cover Athlete Voting Campaign
EA SPORTS/ESPN with Fleishman-Hillard
Hot Wheels Goes Fearless at the Indy 500: How a Leading Toy Brand Took Itself to New Heights, New Audiences and Set a New World Record Along the Way
Hot Wheels with Ketchum
Boston's Brewin': How Amstel Light Shared a Single Beer with 115 Million People
Amstel Light, HUSA with MSLGROUP
Degree Man, the Adrenalist
Degree for Men/Unilever with Weber Shandwick
MARKETING TO WOMEN
DEREK LAM + eBay
eBay with Edelman
Fighting Breast Cancer with the Power of Storytelling
Ford Motor Company with Euro RSCG Worldwide PR
Diaper Genie Helps Moms Create Functional, Stylish and Germ-Free Nurseries
Playtex Diaper Genie with GolinHarris
Remaking Jimmy Dean From a Sausage Brand into a Breakfast Brand
Sara Lee/Jimmy Dean with MWW Group
Drybar/Skinnygirl Cocktails - "Skinnygirl Ponytail"
Beam Global with Rogers & Cowan
MARKETING TO YOUTH
Isolaz and CLARO Take the Stage
Solta Medical with Cohn & Wolfe
Our Birthday, Your Bash
7-Eleven with FreshWorks/Ketchum
All Day Sessions
Gatorade with Fuse
Attracting "Change Makers" to America's Classrooms
Bush Foundation with Padilla Speer Beardsley
Cartoon Network's Stop Bullying: Speak Up Campaign
Cartoon Network with Widmeyer Communications
MULTICULTURAL MARKETING
Desfilando Contigo Con Mas Estilo (Parading with You with More Style)
Unilever - Suave Haircare with Edelman
It's a Family Affair
Verizon Wireless with LAGRANT COMMUNICATIONS
Launch of 1930 Mexico Census
Ancestry.com with MSLGROUP
Coca-Cola Mexican National Team Sponsorship
Coca-Cola with PBJS
"Fight HIV Your Way" Turns the Fight into a Movement
Bristol-Myers Squibb with Ruder Finn
AUTOMOTIVE
Volkswagen's All-New 2012 Beetle Launch
Volkswagen of America with Edelman
100 Cars for Good
Toyota with GolinHarris
Creating a New Vehicle Category and Brand Personality with the All-New 2012 New Hyundai Veloster Hyundai Motor America with Ketchum
General Motors Revival: GM Dealers Take Comeback Story to the Streets
General Motors with Weber Shandwick
Forward with Ford
Ford Motor Company with WPP
FASHION AND BEAUTY
"Gold Makes it a Marriage" Consumer Campaign
World Gold Council with BE SPOKE, an MSL Americas offering
Mary Kay Inspiring Stories Brings the Issue of Domestic Violence Into the Spotlight
Mary Kay with Coyne Public Relations
A New Generation of Wrangler
Wrangler with French | West | Vaughan
One Day Without Shoes: Engaging One Million People in a Meaningful Movement
TOMS with Ketchum and HL Group
Why Celebs and A-Listers Are "Tie-ing" One On
TheTieBar.com with Zapwater Communications
FOOD AND BEVERAGE
Fineman PR Raises the bar with Second Annual Foster Farms Fresh Chicken Cooking Contest
Foster Farms with Fineman PR
Launching the World's Number One Ice Cream in the U.S.
Magnum Ice Cream (Unilever) with GolinHarris
"The Beautiful Side of Bitter" Campaign for Campari
Campari with Hanna Lee Communications
Tyson Know Hunger Campaign
Tyson Foods with Mitchell Communications Group
Saying "I Do" to Slim-Fast as a Bridal Weight Loss Solution
Unilever's Slim-Fast Brand with Ogilvy Public Relations
HOUSEHOLD PRODUCTS
Ball National Can-It Forward Day
Jarden Home Brands with 360 Public Relations
Duracell's Power Those Who Protect Us Campaign
Duracell with Citizen Paine
Tide "Loads of Hope" Spreads to Help Haiti
Procter & Gamble with DeVries Public Relations
SC Johnson Launches Windex Mini, Starts a Concentrate Revolution
SC Johnson with Edelman
Color Care Across America
Benjamin Moore Paints with VP&C
CONSUMER PRODUCTS
MEGA Bloks: Building Loyalty One Mom at a Time
MEGA Brands with Child's Play Communications
P&G's Give Education and Communities in Schools: Let's School the Nation
P&G's GIVE Education with Citizen Paine
Kodak Frees Your Facebook Photos
Kodak with Ketchum
Ken May Be Plastic, But His Love Is Real
Mattel with Ketchum and HL Group
Tic Tac "Shake, Share and Care" Campaign
Ferrero U.S.A. with MSLGROUP
ENTERTAINMENT
Hard Rock celebrates 40th Anniversary with Nationwide Memorabilia Tour
Hard Rock International with Coyne Public Relations
The Force is Strong with "Star Wars: the Complete Saga" on Blu-ray
Twentieth Century Fox Home Entertainment with Hill+Knowlton Strategies
Indianapolis 500 Centennial Anniversary: 100 Years of Speed, Style and Stars
IZOD (PVH), Indianapolis Motor Speedway, and the IndyCar League with MATTER, Edelman Sports & Entertainment Marketing
John Wayne's First-Ever Auction of Personal and Professional Memorabilia
John Wayne Enterprises with Rogers & Cowan
Shrek Forever After: Celebrating the Shrek Legacy through Digital Engagement
DreamWorks Animation with Zeno Group
FINANCIAL SERVICES
Talking Tech to the Masses: The PayPal Shopping Specialist
PayPal with Access Communications
H&R Block Dollars & Sense: What If Kids Had All the Money?
H&R Block Dollars & Sense with Carmichael Lynch Spong
BrighterLife.ca
Sun Life Financial with High Road Communications
Chase Sapphire Serves Up Unique Foodie Experiences to Discerning Palettes
Chase Card Services with Ketchum
PayPal Shopping Showcase
PayPal with PBJS
FOOD SERVICE
Tilia: Setting the Table for Success
Tilia with Fast Horse
Dunkin' Donuts: America Runs on Dunkin'; Dunkin' Runs on PR
Dunkin' Donuts with RF | Binder Partners
"Thank You for Suing Us", Taco Bell's Response to Lawsuit Crisis
Taco Bell and Yum! Brands with Weber Shandwick
World Hunger Relief
Yum! Brands with Weber Shandwick
Pizza Hut Dubs Day Before Thanksgiving "Red Roof Wednesday," Launches Crowd Pleaser With Extreme Deliveries
Pizza Hut with Zeno Group
RETAILERS
Save-A-Lot Hits the Road to Show How to Fuel Your Family for Less
Save-A-Lot with Carmichael Lynch Spong
Sears Heroes at Home: A Hero's Song
Sears Holding Corp. with Euro RSCG Worldwide PR
IKEA Life Improvement Project
IKEA U.S. with Ketchum
dressbarn Mobile Fashion Club
dressbarn with MSLGROUP
The British Invade the Windy City
Topshop/Topman with Zapwater Communications
TRAVEL AND TOURISM
Restoring the Spirit of Pinehurst
Pinehurst Resort with Conover Tuttle Pace
Relaunch of Hotel Palomar San Diego
Hotel Palomar San Diego with Gable Public Relations
DoubleTree by Hilton's Cookie CAREavan Across America
DoubleTree by Hilton with Ketchum
Getting Consumers Back to the Beach - Mexico Launches Rebranding Campaign to Restore Image Mexico Tourism Board with Ogilvy Public Relations
ArtNight Springhill Suites: An Evening of Inspiration
Springhill Suites by Marriott International
BUSINESS SERVICES
A Technology Revolution Inside Your Wallet: the Next Generation Payment Card
Dynamics with Edelman
eTab Launch
eTab with GolinHarris
The Shred-it Security Tracker
Shred-it with GolinHarris
Leading Chinese Company Storms NYC for Global Corporate Debut
Fosun International with Ogilvy Public Relations
Defining Hoover's Public Persona
Hoover's with Shift Communications
INDUSTRIAL AND MANUFACTURING
Transforming a Quiet Manufacturing Company Into a Brilliant Brand
SAGE Electrochromics with Brodeur/Beaupre Clean Technology Practice
80-Year Old Industrial Company Rebrands to Reflect Its High-Tech Transformation
Materion Corporation with Fahlgren Mortine
Dow EVOQUE Pre-Composite Polymer Technology
The Dow Chemical Company with Gibbs & Soell Public Relations
Applied Materials Shines a Light on Summer Solstice
Applied Materials with Ketchum
A Heritage Brand Solidifies Its "Community Service" Identity
CITGO Petroleum with Levick Strategic Communications
PROFESSIONAL SERVICES FIRMS
From Headlines to the Boardroom: Deloitte Captures the Health Reform Market
Deloitte with Hill+Knowlton Strategies
Thought Leadership in the Age of Health Care Reform
Towers Watson with Kwittken + Company
Management Consulting PR: When David Met Goliath
Altman Vilandrie & Co with Matter Communications
Chubb Cycling Ahead
Chubb with MSLGROUP
Superheroes of HR
AlphaStaff with rbb Public Relations
CONSUMER ELECTRONICS
Bringing a Brand Back From the Dead
Fusion Garage with McGrath|Power Public Relations
Breaking Through the Noise at SXSW with Nikon
Nikon with MWW Group
Remember Memorex? It's Back and Streaming Live
Memorex with Padilla Speer Beardsley
Zeo Sleep Manager - Mobile Launch
Zeo with SHIFT Communications
Western Digital Digital Ambush
Western Digital with Weber Shandwick
TECHNOLOGY: HARDWARE
Changing the Way the World Works
Panasonic Solutions Company with Cohn & Wolfe
Nintendo 3DS: How PR Proved That Seeing is Believing
Nintendo of America with GolinHarris
DYMO/Mimio Grows Easy By Design
DYMO/Mimio Interactive Teaching Technologies with Ketchum
Porter Novelli and HP: Creating Two-Way Dialogue with the Launch of the HP T400 Color Inkjet Web Press
HP with Porter Novelli
IBM's Jeopardy! - Winning Computer Watson Powers Business Innovation
IBM
TECHNOLOGY: SOFTWARE AND SERVICES
Mobilizing Small Businesses
Intuit with Access Communications
Establishing Intuit as an Innovative Growth Company
Intuit with Access Communications
The Launch of Pure Storage and the Industry's First All-Flash Enterprise Array
Pure Storage with Bhava Communications
Skype in the Classroom: Skype Breaks Down Classroom Walls Worldwide
Skype with Kaplow
ID Analytics: A New Look at Fraud
ID Analytics with Schwartz MSL
TELECOMMUNICATIONS
Verizon's 46 LTE Network, Robots and Post-Surgery Care for Children
Verizon Wireless New England with Matter Communications
ZTE USA: From Traditionally White Label to Exclusively Red Carpet
ZTE USA with Ogilvy Public Relations
Launching a Next Generation Broadband Communication Provider
Oceus Networks with Qorvis Communications
Openet: Firing on All Cylinders
Openet with SHIFT Communications
Sprint Combats Distracted Driving with Sprint Drive First Application
Sprint
WEB-BASED BUSINESS
15 Years of Petfinder.com: Adopt the Internet, Then Adopt a Pet
Petfinder.com with CooperKatz & Company
LinkedIn Connects to the New York Stock Exchange
LinkedIn with Hill+Knowlton Strategies
Blurb: Bringing Your Story to Life
Blurb with Ogilvy Public Relations
iWinning: Building Awareness and Business Case for reCommerce
Gazelle with RF | Binder Partners
WiseWindow Defines New Category for Industry
WiseWindow with Zeno Group
CONSUMER HEALTH
Immunizing Americans Against Flu Complacency: A Media-driven Public Health Program
The National Foundation for Infectious Diseases with Alembic Health Communications
Pepto-Bismol Takes Another Bite Out of Summer
Procter & Gamble (P&G) with MSLGROUP
Educating Girlfriends About the Importance of Folates
Bayer HealthCare with Ogilvy Public Relations
CFChef Campaign - Abbott's Commitment to the CF Community
Abbott with Ruder Finn
Launching a New Product for Patients with a Rare Metabolic Disorder
Cambrooke Foods with Waggener Edstrom Worldwide
HEALTHCARE PROVIDERS
Let's Talk Cost
Blue Cross and Blue Shield of North Carolina with Capstrat
2011 Family Advocacy Day
National Association of Children's Hospitals with Jones Public Affairs
Creating a Healthier Louisiana: FMOLHS and Revive's AOR Relationship
Franciscan Missionaries of Our Lady Health System with Revive
El Camino Hospital 50th Anniversary
El Camino Hospital with WCG
Humana's 50th Anniversary
Humana
MEDICAL DEVICES
Drive the Switch: Novo Nordisk Challenges Diabetes Patients to Re-Think
Novo Nordisk
Novasure "Get Back to Life" Campaign
Hologic with Brodeur Partners
The Anatomy of Movement Experience Campaign
DePuy Orthopaedics with Chandler Chicco Agency
PHARMACEUTICAL: RX
Voices of Meningitis: Urging Moms to Vaccinate their Preteens and Teens
National Association of School Nurses and Sanofi Pasteur with Cooney/Waters Group
Build Smart, Breathe Easier
Merck with Edelman
Dishing with the Co-Stars (Inspiring Americans to Support People Living with Diabetes)
Sanofi US with Euro RSCG Worldwide PR
Novartis Uncovers the Dirty Truth about Fleas
Novartis Animal Health with Exponent PR
"Rewrite Your Day" Lost to Chronic Migraine
Allergan, Inc. with GCI Health
ASSOCIATIONS
AICPA: Put the Smackdown on the FlimFlam: www.ThisWaytoCPA.com
AICPA with Capstrat
Since When Did Agriculture Become a Dirty Word?
U.S. Farmers & Ranchers Alliance (USFRA) with Ketchum
Partners in Preservation 2011 - Twin Cities
American Express Foundation, National Trust for Historic Preservation with LaBreche
Protecting the First Amendment in a New Era of Communication, Media
Entertainment Software Association with Powell Tate
Oink Outings: A Passion for Pork, From Farm to Fork
Minnesota Pork (Minnesota Pork Board, Minnesota Pork Producers Association) with Weber Shandwick
EDUCATIONAL AND CULTURAL INSTITUTIONS
Arab Spring Dialogue on Peace Liberty & Human Rights: The Fahad Al Salem Center Inaugural Forum in Kuwait
The Fahed Al Salem Center for Dialogue Among Civilizations and Defense of Liberty with Edelman
Getting an Education on Reputation Building
DeVry University with MSLGROUP
MoMath Ramps Up the Birth of MoMath
The Museum of Mathematics (MoMath) with MWW Group
Rejuvenating an Icon of America's Immigrant Legacy
American Swedish Institute with Padilla Speer Beardsley
Art Therapy for At-Risk Youth
Dance Institute of Washington with Qorvis Communications
GOVERNMENT AGENCIES
Repaving Tobacco Road: Creating the First Tobacco-Free Generation in North Carolina
North Carolina Department of Health & Human Services with Capstrat
Georgia Camera Ready: Ensuring the Sequel is Even better Than the Original
Georgia Department of Economic Development (GDEcD) with GolinHarris
IRS Free File - The "Less Taxing" Way to Prepare and e-File Federal Taxes
Internal Revenue Service (IRS) with Ogilvy Public Relations
The Green Build Takes Flight at San Diego International Airport
San Diego County Regional Airport Authority with Porter Novelli
Wines of Chile Digital Tasting
Wines of Chile with The Thomas Collective
NOT-FOR-PROFIT ORGANIZATIONS
Freddie the Bully Social Video: MomThink.org
Intellectual Takeout/MomThink with Adfero Group
SOS Children's Villages-USA: Communicating with Donors and Media in the Aftermath of the Haiti Earthquake
SOS Children's Villages USA with Allison+Partners
National Alzheimer's Project: From Act to Action
Alzheimer's Association with Beekeeper Group
The American Kidney Fund Launches Pair Up
American Kidney Fund with Cone Communications
The Purple Purse: Let's talk About Domestic Violence
The Allstate Foundation with Fleishman-Hillard
GLOBAL CAMPAIGN
Starbucks Global Month of Service
Starbucks with Edelman
International Year of Chemistry
The Dow Chemical Company with GolinHarris
IBM at 100: Focusing Our Place in the Past, Present and Future
IBM with Ketchum
Accenture Advertising and Integrated Marketing Campaign
Accenture with TBWA
Counterfeits Can Kill: Pfizer's Global Awareness Campaign to Protect patients by Combating the Flood of Fake Prescription Medicines
Pfizer
MULTIMARKET CAMPAIGN
Introducing Hilton Huanying Globally
Hilton Hotels & Resorts with Covelant Logic, Murphy O'Brien et al
Hilton HHonors Great Getaway Flash Mobs and Flash Sale
Hilton HHonors with Edelman
Vegas Spin-Off DJ Contest
Las Vegas Convention & Visitors Authority with R&R Partners
Raising IEEE's Profile From São Paolo to Shanghai
IEEE with Weber Shandwick
The Mobil 1 Car Swap
ExxonMobil Lubicants & Specialties with Weber Shandwick
CANADIAN CAMPAIGN
Future Shop: Holiday 2011
Future Shop with Citizen Optimum
Best Buy Canada: Holiday and Mom: The Chief Gift Buyer
Best Buy Canada with Edelman
Room for Thought
American Express Canada with High Road Communications
Kinect for Xbox 360
Microsoft Canada with High Road Communications
Harlequin's Office for the Preservation of the Kiss
Harlequin with NATIONAL Public Relations, Sonic Boom Creative Media and Burson-Marsteller
LATIN AMERICAN CAMPAIGN
Llorente & Cuenca: A Case of Success for Political Transparency in Colombia
Smartmatic
Animal Day: Signatures to Update Argentine Animal Protection Law
PEDIGREE with Burson-Marsteller
Breakfast is Better Than You Think
Nestlé Brazil with Jeffrey Group
HanesBrands Uses Green for Good in Latin America
HanesBrands with O'Malley Hansen Communications
Fly with GOL Stores
GOL Airlines with S2 Publicom
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