Home >  Pinterest Calls In OutCast For PR Support 

Pinterest Calls In OutCast For PR Support

Global, North America

Arun Sudhaman 28 Mar 2012

PALO ALTO, CA--Pinterest has called in The OutCast Agency for PR support in response to surging media interest in the photo-sharing website.

The Holmes Report understands that the agency has begun work on an initial short-term project, focused on media relations, although this may eventually broaden. OutCast representatives declined to comment.

After launching in 2010, Pinterest has become the fastest site in history to crack the 10m unique user mark, despite remaining invite-only. Media attention has risen in tandem with this growth, with the website already attracting considerable mainstream coverage.

The social sharing site’s most recent funding round valued the company at around $200m. Investors and tech media have noted that Pinterest has a “clear path to revenue”, given its e-commerce potential. The site is also proving increasingly popular with brands, as demonstrated by this campaign from Kotex.

The site has also garnered its share of controversy, thanks to the copyright issues that its photo-sharing model raises. The company has responded to these concerns by eliminating a term of service that allowed it to sell users’ content, and making it easier to report copyright and trademark infringements.

Outcast is well-known for its work on high-profile startups including Facebook, with which it still works, and Salesforce.com. OutCast co-founder Margit Wennmachers is currently a partner at VC powerhouse Andreessen Horowitz, one of Pinterest’s leading investors, and also an OutCast client. 

comments powered by Disqus

 

 

Archive

Ogilvy China @Ogilvy China

Gettin stoked for @holmesreport In2 #innovation Summit tomorrow in Beijing, where @ogilvypr Scott Kronick will speak about future PR talent

37 minutes ago ReplyRetweetFavorite
M.W. @M.W.

@tbains @CommNewsLive @holmesreport sad for whom?

1 hour ago ReplyRetweetFavorite
Vino Nandagopalan @Vino Nandagopalan

RT @markstouse: There’s Only One PR Measurement Standard That Matters http://t.co/hLlS6AZjz9 via @holmesreport #PR #marketing #AMECatwork #…

1 hour ago ReplyRetweetFavorite
Blue Bytes News @Blue Bytes News

Public relations agency leaders from around the #world must read this! #trends http://t.co/1xgP4FU6RF

1 hour ago ReplyRetweetFavorite
Esme Arendse @Esme Arendse

Truth RT: @_EFFECT: Moving Silicon Valley PR Beyond Media Relations http://t.co/KBKl4m0GYC v @holmesreport #PR

1 hour ago ReplyRetweetFavorite
MSLGROUPAsia @MSLGROUPAsia

Heading to @holmesreport In2 Summit on Thursday? Join our panel discussion about Tomorrow's Talent at 10:45.

1 hour ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients