Home > News > Asia Pacific >  Kwittken Takes Lead On Amadeus Global PR Business 

Kwittken Takes Lead On Amadeus Global PR Business

Asia Pacific, EMEA, Global, North America

Arun Sudhaman 02 Apr 2012

MADRID--Travel technology giant Amadeus has concluded its global PR review, charging Kwittken & Company with lead duties for its three business areas.

Kwittken, which previously handled the company’s airline unit, adds global responsibility for its rails and hotels businesses. In addition, the firm takes on the US and UK accounts, previously held by CRT/Tanaka and Bite, respectively.

The review, revealed by the Holmes Report earlier this year, is part of an effort by Amadeus to boost awareness of its credentials beyond air travel, which include a growing IT outsourcing business that services airlines, hotels, rail and airports.

In addition, the Spanish company is looking to transcend its European roots, building on its US presence to better position itself as a global business.

Other agencies hired as part of the review include UK city firm Powerscourt, which is charged with UK financial comms. Grupo Albion retains its hold on the Spain business, including investor relations in that market, where Amadeus is listed.

Edelman also retains its hold on Asia-Pacific and Latin America, adding markets in the latter region. Action Global, meanwhile, will continue to service Greece and Cyprus.

The appointments were confirmed by Amadeus group communications director Stuart Brocklehurst, who added that a number of other firms had been retained for smaller markets.

The company reported healthy revenue and profit growth in 2011. While its IT solutions unit is growing faster, the company’s distribution business accounts for around three-quarters of its €2,712m in revenues.

comments powered by Disqus




Eleven PR Australia @Eleven PR Australia

'@holmesreport thanks for making us Australia Consultancy of the Year 2013! http://t.co/efPxq5UpsC

2 hours ago ReplyRetweetFavorite
Comm. News Live @Comm. News Live

Uber Brings On Political Strategist David Plouffe To Run Regulatory Battles via @holmesreport | http://t.co/ae4BhKQKZK

2 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Join senior marketers from Baidu, Lenovo, Nike, P&G, Emirates & Samsung at our Beijing #In2Summit on 18 Sept - http://t.co/FjBJhgv64m

2 hours ago ReplyRetweetFavorite
Patrick Tickle @Patrick Tickle

Ketchum Makes Susan Butenhoff Global Head Of Technology http://t.co/Ppr4w91iXI via @HolmesReport #pr #marketing

3 hours ago ReplyRetweetFavorite
Eleven PR Australia @Eleven PR Australia

@holmesreport thanks for making us Australia Consultancy of the Year 2013! http://t.co/efPxq5UpsC

3 hours ago ReplyRetweetFavorite
Cassie Divine @Cassie Divine

Congrats @sbutenhoff on the next step in turning bits and bytes to glitz and glamour! http://t.co/PwHU5mg41P cc: @AccessPR

4 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients