Home > News > Asia Pacific >  Kwittken Takes Lead On Amadeus Global PR Business 

Kwittken Takes Lead On Amadeus Global PR Business

Asia Pacific, EMEA, Global, North America

Arun Sudhaman 02 Apr 2012

MADRID--Travel technology giant Amadeus has concluded its global PR review, charging Kwittken & Company with lead duties for its three business areas.

Kwittken, which previously handled the company’s airline unit, adds global responsibility for its rails and hotels businesses. In addition, the firm takes on the US and UK accounts, previously held by CRT/Tanaka and Bite, respectively.

The review, revealed by the Holmes Report earlier this year, is part of an effort by Amadeus to boost awareness of its credentials beyond air travel, which include a growing IT outsourcing business that services airlines, hotels, rail and airports.

In addition, the Spanish company is looking to transcend its European roots, building on its US presence to better position itself as a global business.

Other agencies hired as part of the review include UK city firm Powerscourt, which is charged with UK financial comms. Grupo Albion retains its hold on the Spain business, including investor relations in that market, where Amadeus is listed.

Edelman also retains its hold on Asia-Pacific and Latin America, adding markets in the latter region. Action Global, meanwhile, will continue to service Greece and Cyprus.

The appointments were confirmed by Amadeus group communications director Stuart Brocklehurst, who added that a number of other firms had been retained for smaller markets.

The company reported healthy revenue and profit growth in 2011. While its IT solutions unit is growing faster, the company’s distribution business accounts for around three-quarters of its €2,712m in revenues.

comments powered by Disqus




Greg Bonsib @Greg Bonsib

Social Commerce: The 'Holy Grail' For Communicators? http://t.co/VusBuvgy3a via @holmesreport

6 minutes ago ReplyRetweetFavorite
Olivia Hughes @Olivia Hughes

In case you missed it RT @3MonkeysPR: Excited to announce that we're working with the fantastic people @StarbucksUK http://t.co/JYjyD7kxxM

41 minutes ago ReplyRetweetFavorite
Raul RodriguezJacome @Raul RodriguezJacome

Global PR Summit To Feature Competitive Social Media Crisis Simulation http://t.co/WSUwou3hm8 via @HolmesReport #PRsummit

1 hour ago ReplyRetweetFavorite
Kamyar Shah @Kamyar Shah

#PR Account News In Brief (September 16, 2014): PARSIPPANY, NJ—Coyne has been selected by Columbia Business... http://t.co/BZE31T1h9h

1 hour ago ReplyRetweetFavorite
Barclay Jones @Barclay Jones

RT @PRProspect: Global PR Summit To Feature Competitive Social Media Crisis Simulation http://t.co/XRdgMrNQPI via @HolmesReport

1 hour ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients