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Holmes Group Announces EMEA Silver SABRE Winners

EMEA

Holmes Report 10 Apr 2012

If any changes are required to the wording or spelling of SABRE finalists, please contact Celeste Picco (cpicco@holmesreport.com)

2012 EMEA SILVER SABRE AWARD NOMINEES AND WINNERS

GUERRILLA MARKETING

WINNER:
Defy the Darkness
Sony Ericsson with Jung Relations

FINALISTS:
Zidlobezec
Asseco Solutions with Beefbrothers

SpongeBob Squarepants Goes Abbey Road
Nickelodeon with Grayling

Karcher Cleans Britain
Karcher with Shine Communications

Easter Egg PR Stunt
Vodafone Czech Republic


PUBLICITY STUNT

WINNER:
A Remarkable Launch: Nikon Big Hands
Nikon with Brands2Life

FINALISTS:
The Import(ance) of Competence
Jobba i Vasteras with Care of Haus

DNB 11.11.11
DNB ASA with Gambit Hill & Knowlton

Love Glass
Autoglass with Lewis PR

Easter Egg PR Stunt
Vodafone Czech Republic
 

SPECIAL EVENT

WINNER:
Kokkeklar: The Soup Nazi
Starburet with Trigger Oslo

FINALISTS:
Bethlehem in Brighton
Diffusion

The Authentic Transformers Experience Lands in Spain
Hasbro with Grayling

Mercedes-Benz Press Communication IAA 2011
Daimler AG with Oliver Schrott Kommunikation

The Arrival: Celebrating the Arrival of Gas
Nord Stream with Triad Berlin ProjeKt


SPONSORSHIP

WINNER:
The Climate Challenge IKEA Trigger Oslo

FINALISTS:
Coca-Cola Athens 2011 Special Olympics World Summer Games
Coca-Cola with assetOgilvy

Orange at Glastonbury
Orange with Cake

L'Oreal Paris "Golden Cannes" Global PR Programme
L'Oreal Paris with Agence Elan

BUPA Running 2011
BUPA


TRADE SHOW

WINNER:
Energy Future Program
Shell with Edelman

FINALISTS:
Videogames Take Over Milan
AESVI with Burson-Marsteller

Inside Brilique…
AstraZeneca with Edelman

Train of Ideas
City of Hamburg with fischerAppelt

Mercedes-Benz Press Communication IAA 2011
Daimler AG with Oliver Schrott Kommunikation


MEDIA PLACEMENT (BROADCAST)

WINNER:
FedEx Deliver Panda-monium Across the Globe
FedEx with Ketchum Pleon

FINALISTS:
A New Dawn for the North Sea
Centrica Energy with Blue Rubicon

Bridesmaids Home Entertainment Launch
Universal Pictures UK with Cohn & Wolfe

W for Winner…
Mattel with Ogilvy PR

CNN: African Vices Interview with Cheick Diarra
Microsoft Africa with Weber Shandwick


MEDIA PLACEMENT (DIGITAL)

WINNER:
Markets Pass the Test
Colt with Weber Shandwick

FINALISTS:
Gears of War 3 feat Hans Viilius
Microsoft Sweden with Jung Relations

Volvo Concept You
Volvo Car Corporation with Jung Relations

Film Tax Agreement
Swiss Bankers Association with Ketchum Pleon

Philips Livable Cities Award
Philips with One Voice Omnicom


MEDIA PLACEMENT (PRINT)

WINNER:
Invest in Morocco: Sharing Success
Moroccan Investment & Development Agency with Marco de Comunicación

FINALISTS:
Al Jazeerah English: Dispelling the Myths
Al Jazeerah with Burson-Marsteller

Huf Haus Media
Huf Haus with Cohn & Wolfe

Britain's Got Talent
FremantleMedia with Ogilvy PR

Forever 21 London Launch
Forever 21 with Shine Communications


RESEARCH FOR PUBLICITY

WINNER:
Becoming the Boss
CA Technologies

FINALISTS:
Accidental Outlaw
Nominet with Brands2Life

Who What Why Wiki
Nord Stream with Hill+Knowlton Strategies

Faktor Google
Google Deutschland with MSLGROUP

World Menu Report
Unilever Food Solutions with salt


ANNUAL REPORT

WINNER:
It's All About Food
Danish Crown with CZOO

FINALISTS:
Norton Cybercrime Report 2011
Norton with Edelman

Surgenia Annual Report
Surgenia with Marco de Comunicación

Annual Report
Land Securities

2010 Annual Report
Metro


BLOG

WINNER:
A Self-Managed Blog with Employee Generated Content
Fnac Portugal with Inforpress Group

FINALISTS:
Skyr
Kavli with Grayling

Volvo Concept You
Volvo Car Corporation with Jung Relations


EXTERNAL PUBLICATION

WINNER:
Metropolitan Mindset
Metro International with United Minds

FINALISTS:
Uno
Llorente & Cuenca

Pulso: ICT Trends for Leaders
Telefonica with MRM

Modh Magazine
Scottish Textile Industry Association with Weber Shandwick

Metro Retail Compendium
Metro


INTERNAL PUBLICATION

WINNER:
GE Employee Magazine: Imagine
GE with APCO Worldwide

FINALISTS:
Global Impressions of Bosch
Robert Bosch with Dorten

Adif Jumps on the Digital Bandwagon...
ADIF with Inforpress Group

A Good Way to Get Toilet Paper Into the Paper
Renova with Inforpress Group

Carry On….
Metro Cash & Carry Deutschland with Ketchum Pleon


SOCIAL MEDIA HUB

WINNER:
Better Living With Cork
Portuguese Cork Association with Hering Schuppener

FINALISTS:
2 Million Pleasure Seeking Fans in 6 Months
Magnum Ice Cream, Unilever with GolinHarris

Adidas is All In
Adidas with Jung Relations

The Grandiosa Game
Procordia with Jung Relations

Graduate Recruitment
Ernst & Young


WEBSITE

WINNER:
www.nord-stream.com: One website in 10 Languages…
Nord Stream with Hill+Knowlton Strategies and Jonas & der Wolf

FINALISTS:
Accidental Outlaw
Nominet with Brands2Life

Wickes Tradebuilder
Wickes with salt

Early Alzheimer's Disease Awareness Campaign
Roche

Accenture Corporate Website Design
Accenture with VML/Omoboro


ADVERTISING

WINNER:
Better Living With Cork
Portuguese Cork Association with Hering Schuppener

FINALISTS:
Energy Future Program
Shell with Edelman

Graduate Campaign
Ernst & Young

Accenture Advertising and Integrated Marketing Campaign
Accenture with TBWA

Farmer Club: Vodafone Reaps What It Sows
Vodafone Turkey with Unite


BRANDING AND IDENTITY

WINNER:
Think-Work-Play
Pernod Absinthe with Unity

FINALISTS:
SABRE Award Entry in the Branding and Identity Category
Türk Telekom

Building Pride
Orpic with Four Communications

A Corporate Design for KKI
KKI with Ketchum Pleon

This Way Up
British Council with Unity


GAME

WINNER:
Wonderland
Carphone Warehouse with Cake

FINALISTS:
Urbangame "Get the Kingston Wi-Drive"
Kingston Technology with Ciszewski MSL

Ce Soir Il Conclut
Enterprise & Prevention with Cohn & Wolfe

Imagine More
Manfrotto with MSLGROUP

Think-Work-Play
Pernod Absinthe with Unity


INFOGRAPHIC

WINNER:
Severe Weather Warning: The European Climate Map
Hay Group with Man Bites Dog

FINALISTS:
Inside Brilique…
AstraZeneca with Edelman

Anything is Possible with TTNet
TTNet with N'PR


PRESS KIT (PRINT OR ELECTRONIC MATERIALS)

WINNER:
Comeback of the Year: Ken
Mattel with F&H Porter Novelli

FINALISTS:
Farming First
Farming First with Glasshouse Partnership

Ariel Fashion Shoot
Procter & Gamble Nordics with MSLGROUP


POSTER/CALENDAR/PHOTOGRAPHY

WINNER:
BDR's Voice is Calling for Value
BDR Associates

FINALISTS:
Graduation: Lowe Becomes GolinHarris
GolinHarris

Get Your Hands Off Our Aid Workers
SIRE

Advent Calendar
Swiss Bankers Association with Ketchum Pleon

Graduate Campaign
Ernst & Young

PRODUCT PLACEMENT

WINNER:
Democratization of Business…
L'Usine a Design with Ballou PR


ANNUAL REPORT (DIGITAL)

WINNER:
Annual Report
GlaxoSmithKline

FINALIST:
Annual Report
Land Securities

Online Annual Report….
Metro


PODCAST/WEBCAST

WINNER:
Rizlab: Experiments in Music
Rizla
 

VIRAL VIDEO

WINNER:
Digital Content: Viral Video
Playstation with John Doe Communications

FINALISTS:
Crafted for Destruction
Nike Sweden with A World Beneath

Adidas is All In
Adidas with Jung Relations

Gears of War 3 feat Hans Viilius
Microsoft Sweden with Jung Relations

Gemalto: Mobile NEC Security Hits the Streets
Gemalto with Kaizo
 

WIDGET OR MOBILE APPLICATION

WINNER:
Putting Mail Online into the Hands of the Masses
The Mail Online with Edelman

FINALISTS:
IKEA Happy to Bed YouTube Experience
IKEA with Cake

Defy the Darkness
Sony Ericsson with Jung Relations

Stockholm: There's an App for That
The City of Stockholm with Prime

The 5 Experience
The Wrigley Company with Publicasity


EMPLOYEE PROGRAMME

WINNER:
A Fresh Breed of PR Consultancy
Cirkle

FINALISTS:
Redefining What It Means to be a Wolfie
Cohn & Wolfe

Shine Communications' Employee Programme
Shine Communications


PR AGENCY CITIZENSHIP

WINNER:
The New Austrians
The Skills Group

FINALISTS:
Asda'a Burson Marsteller Arab Youth Survey 2010
Asda'a Burson-Marsteller

Get Your Hands Off Our Aid Workers
SIRE

KSR: A Business Commitment to Do the Right Thing
Ketchum Pleon

#CowellMustPay
Rhythmix with Unity


PR AGENCY MARKETING

WINNER:
PR Agency Marketing
Edelman

FINALISTS:
Graduation: Lowe Becomes GolinHarris
GolinHarris

PR Agency Marketing: Unity


PR PRODUCT OF THE YEAR

WINNER:
DNA
Digital News Agency
 

PR SERVICE OF THE YEAR

WINNER:
Road to Social Business Excellence….
Inforpress Group

FINALISTS:
PR Online: The First Russian online PR Agency
Pro-Vision Group

The New Austrians
The Skills Group


THOUGHT LEADERSHIP IN PR

WINNER:
The Language of Leaders by Kevin Murray
The Bell Pottinger Group

FINALISTS:
Asda'a Burson Marsteller Arab Youth Survey 2010
Asda'a Burson-Marsteller

Ketchum Educates the Italian Capitalism…
Ketchum

Thought Leadership In PR
Repute

ERIC: Shine's New Measurement System
Shine Communications

 

Category : General

Tags : SABRE Awards

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