Home > News > EMEA >  Telefónica Digital Hands Global PR Duties To Bite And Access 

Telefónica Digital Hands Global PR Duties To Bite And Access

EMEA, Global, North America

Holmes Report 20 Apr 2012

LONDON--Telefónica Digital has concluded its global PR review, assigning the business to Bite Communications and Access Communications. 

The company, which is a unit of Spanish telco giant Telefónica, has charged Bite with global lead agency duties. Access will oversee its PR activities in North America, focusing in particular on Silicon Valley.

The review began earlier the year, and attracted interest from numerous firms before being split into separate briefs - one focusing on global lead duties in London, and one on Silicon Valley. 

Bite is tasked with building awareness of Telefónica’s digital strategy, establishing credibility for it in the digital world and changing perceptions of it as simply a telecommunications company. 

Created last year, Telefónica Digital last year is aiming to expand the company’s products in such areas as cloud computing, mobile advertising and eHealth. Current Telefónica Digital businesses include Skype-style internet telephony service Jajah, Spanish social network Tuenti, Latin American internet broadcaster Terra, and UK mobile virtual network Giffgaff.

Bite’s London office will provide support in developing and executing the central communications team’s integrated PR and stakeholder relations programme, developing thought leadership campaigns in support of key focus areas and generating content and materials for Telefónica’s local market teams to use.

 

Access Communications is charged with raising the profile of Telefónica in the US, particularly in the West Coast where Telefónica Digital’s Silicon Valley office is home to its venture capital and global partnerships teams. Telefónica has been ramping up its VC activities in recent months with strategic investments made in cloud computing specialist, Joyent, and mobile payments specialist, Boku.

Access will report to Pam Smith who has recently been named head of communications for Telefónica Digital in North America. Smith joined the company from call centre outsourcer Teleperformance, where she was CMO and EVP, marketing.

“I’m confident we now have the best teams in place globally to support our ambitions of becoming a leading player in the digital world," said David Nicholas, director of global communications at Telefonica Digital. 

"We’ve seen many great agencies as part of this process but we were particularly impressed by both Bite and Access’ understanding of the challenges we face and their strategic response to those challenges. Their thinking and creativity really stood out for us during the process.”

 

comments powered by Disqus

 

 

Archive

Alex Lee @Alex Lee

Karen Quintos from Dell included in 2014 Innovator 25 #Iwork4Dell http://t.co/IVrICHpGpe

6 minutes ago ReplyRetweetFavorite
BM_Colombia @BM_Colombia

Hello, we want to know if the "In2 Sabre Awards" are opened for PR Agencies in Latin America? @HolmesReport Thanks

1 hour ago ReplyRetweetFavorite
Allison+Partners @Allison+Partners

We are thrilled to be on the @holmesreport annual ranking of creative excellence list. http://t.co/A9bmSInkkk

1 hour ago ReplyRetweetFavorite
tom gregorski @tom gregorski

Cool to know 2 on the list The Innovator 25: Andrew Bowins @MasterCardAndy http://t.co/5I6vttNpFM via @holmesreport

2 hours ago ReplyRetweetFavorite
tom gregorski @tom gregorski

The Innovator 25: @KarenDellCMO @dell http://t.co/wVHi1rlOw1 via @holmesreport

2 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients